iSOCRATES Datalytics Partner Success
Case Studies

Digital Publisher Leverages iSOCRATES Datalytics for Speed-to-Insight to Improve Revenue 21%

Case Type: Managed Service Platform: iSOCRATES DatalyticsTM

Partner Type: Consumer Publisher

Challenge: A leading ad-supported consumer digital publisher with many demand partners and a complex tech stack needed a way to unify its disparate data, create up-to-the-minute reporting and alerts, and focus on granular revenue, content and audience insights.

Solution: The publisher selected iSOCRATES DatalyticsTM Standard Version initially, then upgraded to Gold Version to add expanded capabilities and access.

Approach: The iSOCRATES Datalytics team went to work integrating data feeds (APIs and others) including: website analytics, direct sales,header bidder,PMP Deal IDs, SSPs, and its DMP. Then, the team designed and built custom dashboards, scorecards, and alerts to meet the client-partners specific needs. Finally, the team worked to optimize the system for the various stakeholders and help them to make Datalytics an integral 24/7/365 part of their work.

Results: The primary goal: realizing better monetization, and the secondary goal: creating an easier, faster way to gain control over data.

After less than three months using Datalytics, this premium publisher realized a 21% revenue increase, on the back of increases in impressions, fill rate, eCPM, and rCPM.

"That we could experience this kind of revenue increase with such a mature website, a 3x ROI in less than a year, and overall improved understanding and simplification of our systems is just amazing. Way to go iSOCRATES." — General Manager, Publisher AZ

Agency Uses iSOCRATES Datalytics to Manage Data, AdTech and MarTech Assets

Case Type: Managed Service Platform: iSOCRATES DatalyticsTM

Partner Type: Publisher Agency

Challenge: A leading publisher in-house agency with many non-owned & operated supply and demand partners and a complex tech stack needed a way to unify its disparate data, create up-to-the-minute reporting and alerts, and focus on granular revenue, profit and audience insights.

Solution: The agency selected iSOCRATES Datalytics for Agencies Standard Version initially, then upgraded to Gold Version to add expanded capabilities and access.

Approach: The iSOCRATES Datalytics team went to work integrating data feeds (APIs and others) including: website analytics, direct sales, header bidder, PMP Deal IDs, SSPs, and its DMP. Then, the team designed and built custom dashboards, scorecards, and alerts to meet the client-partners specific needs. Finally, the team worked to optimize the system for the various stakeholders and help them to make Datalytics an integral 24/7/365 part of their work.

Results: The primary goal: realizing improved performance and coordination across client MarTech and AdTech campaigns, and the secondary goal: creating an easier, faster way to gain granular control over very disparate data. After six months using Datalytics, this in-house omnichannel publisher agency has realized dramatic improvements in campaign scale, client service, data analysis, and insight-to-action.

"Years in development and testing, iSOCRATES has created a state-of-the-art business intelligence system in Datalytics perfect for managing both our data assets and our multi-channel MAdTEch (MarTech and AdTech) trading desk." — SVP, General Manager, Consumer Publisher, In-House Agency

Marketer Uses iSOCRATES Datalytics to Optimize Marketing and Media Mix for Higher ROAS and Lower Customer Acquisition Costs

Case Type: Managed Service Platform: iSOCRATES DatalyticsTM

Partner Type: B2B Marketer

Challenge: A global B2B marketer with diverse media and marketing channels needed to create a unified view of its prospecting, current customer and win-back activities.

Solution: The marketer selected iSOCRATES Datalytics for Marketers Standard Version initially, then upgraded to Gold Version to add expanded capabilities and access.

Approach: Starting with integrating Google Analytics, Salesforce Lightning (CRM) and Salesforce Pardot (Email) to the platform's pre-built Sales and Marketing campaign and dashboards, the team then modified the dashboards to client-partners specific needs then created rules-based alerts and customized scorecards with drill-down capabilities for its management team. Total elapsed time to complete: <60 business days from project start, change management and training included.

Results: Moving to real-time and near real-time reporting and alerts, eliminating the need for excessive data handling and work books, and creating a single sign-on for each stakeholder was just the start. This marketer estimates a 5x ROI on its total investment.

"Like driving a Ferrari after thinking our Corvette was good enough, but the all-in cost of ownership plus ongoing support was not much different. Amazing." — CRO, B2B Global Marketer

Publisher Services Agency Uses iSOCRATES DatalyticsTM to Create Multi-Property Reporting

Case Type: Custom engineering of an existing SaaS visualization and unified reporting service

Partner Type: Agency supporting many different publishers’ ad inventory monetization, yield and data needs

Challenge: Convert a legacy reporting platform into a new partner-facing Google Ad Server reporting system to create new digital revenue streams in economically responsible ways that meaningfully increase the growth of digital revenue in a sustainable fashion.

Solution: Review and adopt the existing Google Ad Server reporting system then build, support, maintain, and document the new Google Ad Manger system.

Approach: Began by identifying, investigating, documenting, and managing all current functionalities, including: system architecture, Drupal framework and integration, solution code management and security, system modules and APIs, data collection, storage, schema, analysis, queries, and report generation, data QA, maintenance and management processes, report generation architecture, email system architecture, generation, scheduling and delivery, UI architecture, UI functioning training, use and management guide.

New product functionality includes, but is not limited to: UI, architecture, data systems, APIs, reports, and security.

Results: The iSOCRATES team successfully completed the full Knowledge Transfer from the in-house technology team. This allowed the Partner’s technology team to take on a number of new higher value initiatives while have reliable access to and maintenance of onongoing SaaS visualization and unified reporting service. Additionally, iSOCRATES set up and maintains data storage in the database with relations by using mysql schema for the partner to ensure the database is constantly monitored and updated. By leveraging detailed technical documentation authored by the iSOCRATES team consistent, on-going QA is accurately
conducted for the partner on a regular schedule.

Contact Us Schedule an Appointment
 
Contact Us

Send us an email and we'll get back too you shortly.