iSOCRATES MADTech Glossary of Terms

MADTech is the convergence of Marketing Technology, Advertising Technology and Data Technology(which includes Analytics). MADTech is a large and growing global industry that combines automation, artificial intelligence, real-time auction-based electronic trading, other new and emerging technologies and processes, and specialized skills and capabilities to achieve incremental effectiveness and efficiency in an increasingly complex and fast-moving world. The MADTech industry is composed of publishers, marketers, agencies and consultancies, and their data and tech enablers.

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