iSOCRATES MADTech Glossary of Terms

MADTech is the convergence of Marketing Technology, Advertising Technology and Data Technology(which includes Analytics). MADTech is a large and growing global industry that combines automation, artificial intelligence, real-time auction-based electronic trading, other new and emerging technologies and processes, and specialized skills and capabilities to achieve incremental effectiveness and efficiency in an increasingly complex and fast-moving world. The MADTech industry is composed of publishers, marketers, agencies and consultancies, and their data and tech enablers.


Download this FREE Glossary today to start making better informed decisions tomorrow.

To get immediate access, simply fill out the no obligation form below.

Contact Us

* Indicates required field

How can we partner to create value for you?


This Area is Widget-Ready

You can place here any widget you want!

You can also display any layout saved in Divi Library.

Let’s try with contact form: