iSOCRATES – Resources on Sourcing

iSOCRATES - Resources on Sourcing


DatePublicationArticle Title/Link
N/AThe Agency Edge Research SeriesWhen, What - and Why - Clients Outsource to Agencies
N/AOrgami LogicSmarter, Not Harder Driving the Efficiency of In-House Programmatic
N/ABeeswaxA Guide to In-housing Your Programmatic Strategy
10/15/2018Pivotal Research GroupANA In-House Agency Report Analysis
10/15/2018ANA.netTwelve Top Takeaways from ANA In-House Agency Report
07/12/2018Digiday.comWhy brands favor a ‘hybrid’ in-house marketing approach
05/31/2019Digiday.comBayer saved at least $10 million after taking programmatic in-house
05/30/‘Too many unknowns’: Programmatic marketers sound off on transparency, in-housing challenges
03/22/2019Mediapost.comWhat Brands Want When Building In-House Agencies
04/03/2019Warc.comBayer sees benefits from in-housing media
10/12/2018Digiday.comVodafone backtracks on plan to take programmatic ad buying in-house
02/04/2019MediaVillage.com7 Major Brands Who've Brought Their Programmatic Advertising In House
09/17/2028Warc.comNordstrom's in-house programmatic payoffs
10/15/2018Mediapost.comANA: Over Three-Quarters Of Our Members Have In-House Agencies
04/26/2019Mediapost.comDual-Housing: D2C Brands Combine Agency Expertise, In-House Lower-Funnel Smarts
04/09/2019Warc.comHow in-house agencies are acquiring talent
05/01/2019Warc.comHow P&G is responding to the in-housing trend
10/23/2018AdExchanger.comBayer To Bring Programmatic In-House
04/22/2019iab.comEuropean Programmatic In-Housing: Adoption Rate, Benefits, Depth, and Types of In-House Buying Functions
11/02/2018Mediapost.comIn-House Agencies, Good Or Bad? It Depends
04/15/2019Mediapost.comThinking Of Going In-House? Think Again
04/19/2015Techcrunch.comWhy ‘Do It For Me’ Is The Next Big Thing
03/14/2016DeborahWeinswig.comDIY Is Losing Out to DIFM
02/22/2019Agencynewbusiness.comHow Is The In-House Agency Trend Affecting Your Firm?
03/05/2019Mediapost.comThe In-House to Outsource Conundrum
05/22/2019Mediapost.comIn-Housing Is Supplementing, Not Replacing, Media Agencies
04/29/2019Mediapost.comWhy Brands Still Face Challenges Bringing Programmatic In-House
07/16/2019Mediapost.comANA Highlights In-House Agency Growth, Concerns
12/05/2018Mediapost.comThe Missed Opportunity At In-House Agencies
10/23/2019Vendasta.comA Tale of Two Service Types: Do It For Me vs. Do It Yourself Reputation Management
10/08/2018AdExchanger.comThe Programmatic In-House Movement Is Another Facet Of Digital Transformation
09/07/2018Mediapost.comKeeping Marketing In-House Can Have Unintended Consequences
11/27/2018Mediapost.comExclusive: Marketers Less Prone To Handle Programmatic In-House Than Agency Execs
10/11/2018clickz.comBrands are moving to in-house programmatic: Is it the right choice?
06/07/2019Mediapost.com4 Lessons From Building A Lean Organization
10/17/2019Digiday.comThe hidden costs of taking programmatic in-house
11/29/ M downgrades UK ad growth and warns in-housing is 'a threat'
09/20/2018MediaMath.comWhy In-Housing Programmatic Isn’t All-Or-Nothing Choice
04/22/2019Mediapost.comHow To Help Agencies View Sourcing As Partner Rather Than Threat: Q&A With Schwab's Avelar
04/17/2019globenewswire.comNew Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media
04/18/2019eMarketer.comIn-House Analytics Platforms Help Data-Obsessed Agencies
01/18/2019Mediapost.comMarketers Can Learn A Lot From In-House Agency Debate
08/30/2019Poweredbysearch.comHow to Write a Digital Marketing RFP that gets you the Right Agency Partner
09/13/2016BostonDigital.comThe 10 Crucial Elements of a Successful Marketing RFP
N/AHarris myCFOOutsourcing Your Family Office Services
08/27/2018WSJ.com8/27/18In-house Agencies on Rise as Advertisers Seek Services Closer to Home
09/03/2019PubMatic.comLessons On Moving Programmatic Buying In-House
05/10/ You Hire An Agency or In-House for Your Marketing Campaigns?
08/12/2019Warc.comMedia in-housing tips from Bayer
07/25/2019AdWeek.comBrands Could ‘Kneecap’ Themselves Without the Right Talent on In-House Programmatic Teams
10/18/‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020
04/09/2019Smallbizdaily.comOutsourcing vs Hiring In-house: The Pros and Cons to Your Business

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