| Date | Publication | Article Title/Link |
| N/A | The Agency Edge Research Series | When, What - and Why - Clients Outsource to Agencies |
| N/A | Orgami Logic | Smarter, Not Harder Driving the Efficiency of In-House Programmatic |
| N/A | Beeswax | A Guide to In-housing Your Programmatic Strategy |
| 10/15/2018 | Pivotal Research Group | ANA In-House Agency Report Analysis |
| 10/15/2018 | ANA.net | Twelve Top Takeaways from ANA In-House Agency Report |
| 07/12/2018 | Digiday.com | Why brands favor a ‘hybrid’ in-house marketing approach |
| 05/31/2019 | Digiday.com | Bayer saved at least $10 million after taking programmatic in-house |
| 05/30/2019 | Digiday.com | ‘Too many unknowns’: Programmatic marketers sound off on transparency, in-housing challenges |
| 03/22/2019 | Mediapost.com | What Brands Want When Building In-House Agencies |
| 04/03/2019 | Warc.com | Bayer sees benefits from in-housing media |
| 10/12/2018 | Digiday.com | Vodafone backtracks on plan to take programmatic ad buying in-house |
| 02/04/2019 | MediaVillage.com | 7 Major Brands Who've Brought Their Programmatic Advertising In House |
| 09/17/2028 | Warc.com | Nordstrom's in-house programmatic payoffs |
| 10/15/2018 | Mediapost.com | ANA: Over Three-Quarters Of Our Members Have In-House Agencies |
| 04/26/2019 | Mediapost.com | Dual-Housing: D2C Brands Combine Agency Expertise, In-House Lower-Funnel Smarts |
| 04/09/2019 | Warc.com | How in-house agencies are acquiring talent |
| 05/01/2019 | Warc.com | How P&G is responding to the in-housing trend |
| 10/23/2018 | AdExchanger.com | Bayer To Bring Programmatic In-House |
| 04/22/2019 | iab.com | European Programmatic In-Housing: Adoption Rate, Benefits, Depth, and Types of In-House Buying Functions |
| 11/02/2018 | Mediapost.com | In-House Agencies, Good Or Bad? It Depends |
| 04/15/2019 | Mediapost.com | Thinking Of Going In-House? Think Again |
| 04/19/2015 | Techcrunch.com | Why ‘Do It For Me’ Is The Next Big Thing |
| 03/14/2016 | DeborahWeinswig.com | DIY Is Losing Out to DIFM |
| 02/22/2019 | Agencynewbusiness.com | How Is The In-House Agency Trend Affecting Your Firm? |
| 03/05/2019 | Mediapost.com | The In-House to Outsource Conundrum |
| 05/22/2019 | Mediapost.com | In-Housing Is Supplementing, Not Replacing, Media Agencies |
| 04/29/2019 | Mediapost.com | Why Brands Still Face Challenges Bringing Programmatic In-House |
| 07/16/2019 | Mediapost.com | ANA Highlights In-House Agency Growth, Concerns |
| 12/05/2018 | Mediapost.com | The Missed Opportunity At In-House Agencies |
| 10/23/2019 | Vendasta.com | A Tale of Two Service Types: Do It For Me vs. Do It Yourself Reputation Management |
| 10/08/2018 | AdExchanger.com | The Programmatic In-House Movement Is Another Facet Of Digital Transformation |
| 09/07/2018 | Mediapost.com | Keeping Marketing In-House Can Have Unintended Consequences |
| 11/27/2018 | Mediapost.com | Exclusive: Marketers Less Prone To Handle Programmatic In-House Than Agency Execs |
| 10/11/2018 | clickz.com | Brands are moving to in-house programmatic: Is it the right choice? |
| 06/07/2019 | Mediapost.com | 4 Lessons From Building A Lean Organization |
| 10/17/2019 | Digiday.com | The hidden costs of taking programmatic in-house |
| 11/29/2018 | Campaignlive.co.uk | Group M downgrades UK ad growth and warns in-housing is 'a threat' |
| 09/20/2018 | MediaMath.com | Why In-Housing Programmatic Isn’t All-Or-Nothing Choice |
| 04/22/2019 | Mediapost.com | How To Help Agencies View Sourcing As Partner Rather Than Threat: Q&A With Schwab's Avelar |
| 04/17/2019 | globenewswire.com | New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media |
| 04/18/2019 | eMarketer.com | In-House Analytics Platforms Help Data-Obsessed Agencies |
| 01/18/2019 | Mediapost.com | Marketers Can Learn A Lot From In-House Agency Debate |
| 08/30/2019 | Poweredbysearch.com | How to Write a Digital Marketing RFP that gets you the Right Agency Partner |
| 09/13/2016 | BostonDigital.com | The 10 Crucial Elements of a Successful Marketing RFP |
| N/A | Harris myCFO | Outsourcing Your Family Office Services |
| 08/27/2018 | WSJ.com | 8/27/18In-house Agencies on Rise as Advertisers Seek Services Closer to Home |
| 08/27/2019 | BWDadvertising.co.za | IN HOUSE VS MARKETING AGENCY: WHAT YOU NEED TO CONSIDER |
| 09/03/2019 | PubMatic.com | Lessons On Moving Programmatic Buying In-House |
| 05/10/2018 | edot3design.co.uk | Should You Hire An Agency or In-House for Your Marketing Campaigns? |
| 08/12/2019 | Warc.com | Media in-housing tips from Bayer |
| 07/25/2019 | AdWeek.com | Brands Could ‘Kneecap’ Themselves Without the Right Talent on In-House Programmatic Teams |
| 10/18/2019 | Digiday.com | ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 |
| 04/09/2019 | Smallbizdaily.com | Outsourcing vs Hiring In-house: The Pros and Cons to Your Business |
