Campaign Manager, Search and Social

Title: Campaign Manager, Search and Social (Full-time)

Employer: iSOCRATES

Reports to: Team Lead, SearchOps

Location: Mysuru, Karnataka, India

 

Introducing iSOCRATES

iSOCRATES advises on and manages data-driven, mission-critical MAdTech platforms, technologies and processes as the Global Leader in Programmatic Resource Planning and Execution™ serving publishers, marketers, agencies, and enablers.

iSOCRATES meets the needs of the multi-billion dollar MAdTech industry (Marketing Technology plus Advertising Technology) by providing a unique combination of automation and operations technologies and solutions to both supply-side and demand-side partners in the U.S. and globally.

The Company has two lines of business:

  • Consulting (Strategy and Operations)
  • Managed Services (Managed Service Platforms and Business Process Outsourcing)

iSOCRATES offers these MAdTech solutions:

  • Media Trading and Ad Operations
  • Marketing Automation, Email, Search, and Social
  • Creative Services
  • Google, Salesforce, Adobe, AppNexus (Xandr), Amazon, Sisense, and Zeta Practices
  • Business Intelligence, Reporting and Analytics, including iSOCRATES Datalytics™
  • Data Science and Engineering
  • Data Onboarding/Modeling/Activation
  • Administrative Services

The firm is staffed with its own proven technology-enabled marketing and advertising platform specialists 24/7/365 at its own wholly-owned global delivery center in Mysuru, Karnataka, India and with its expert partner-facing Partner Success team based in St. Petersburg, Florida, U.S.A.

Partners save money and time, achieving transparent, accountable performance while receiving extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.

The firm is owned by its employees and is headquartered in Saint Petersburg, Florida, U.S.A.

Job Description

We are looking for a Search/Social Campaign Manager who is responsible for implementing SEM, SEO and social media strategies for clients. The Search/Social Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Roles and Responsibilities

  • Define and execute online marketing campaigns across multiple channels such as Search, Display, Shopping, Video, Remarketing & Social
  • Build out, analyze and constantly improve performance on campaigns through optimizing account/campaign structure, bid & budget optimization and constant ad & landing page testing
  • Understand & master tools such as Google AdWords & Bing interface, Adwords Editor, Bing Editor, Facebook, Instagram, Pinterest, Reddit, TikTok, Snap, LinkedIN Ads, Google Analytics, Marin Software, Semrush etc.
  • Build expertise in organizing data for analysis using Excel, Google data studio & PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans etc.)
  • Define and implement routine reports (weekly/monthly)
  • Provide detailed weekly, monthly and quarterly results overviews to clients
  • Participate and support in delivering results and presentations to clients
  • Learn and adopt PPC frameworks for performance optimization
  • Stay abreast of current trends and best practices in PPC marketing new channels, features, methods of analysis
  • Provide SEO (on page and off page) analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

Requirements

  • 3 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
  • Experience working with CMS and building/administering content in CMS environments
  • Desired: Knowledge of HTML/CSS and website administrations

If you are interested and your profile matches the requirements mentioned, please send your profile to careers@isocrates.com. For more information visit our website https://isocrates.com

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