Campaign Manager

Title: Campaign Manager

Employer: iSOCRATES

Reports to: Demand Side Trading and Operations Team Leader, iSOCRATES India

Location: Mysuru, Karnataka, India

Target Hire Date: Open

 

About iSOCRATES

iSOCRATES (www.isocrates.com) (f/k/a MRP Advisers) is the leading end-to-end provider of Programmatic Resource Planning and Execution serving publishers, marketers, agencies and their suppliers. iSOCRATES has three lines of business: Strategic and Operations Consulting, Managed Service Platforms and Business Process Outsourcing. The company is owned by its employees and is headquartered in St. Petersburg, Florida, U.S.A. with its global delivery center in Mysuru, Karnataka, India. iSOCRATES is staffed 24/7/365 with proven specialists who save clients money and time achieving transparent, accountable performance while delivering extraordinary value. Savings stems from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.

Administration

  • Management and staff augmentation
  • Ad and/or DMP operations
  • Advertiser and agency relations
  • Legal forms development and contracting
  • Accounting
  • Receivables management and collection

Media Trading

  • Creation of campaigns within both the AppNexus and Beeswax DSP interface
  • Hands on management of DSPs to manage campaigns on budget, on time, and exceeding performance goals
  • Perform detailed performance analysis to constantly optimize fill rates and net revenue margins for publishers, and perform detailed analysis to optimize campaign performance for advertisers
  • Leverage and build upon trading strategies to enhance trading performance
  • Header bidding, ad waterfall and fill partner management

Technologies and Related Support Services

  • Header bidders
  • Ad servers (e.g., Google DFP, AppNexus, SmartAdServer)
  • Video Player and Platforms selection and management (e.g., JW, Kaltura, BrightCove, Ooyala, FreeWheel)
  • Ad Exchanges (e.g., Google Adx, Facebook, AppNexus, Index, OpenX, Rubicon)
  • Salesforce DMP (fka Krux) and Oracle BlueKai
  • AppNexus/OAS ad server, DSP & SSP operations
  • Display, mobile, video and other types of ad units
  • WordPress and other content management systems
  • com CRM
  • Retargeting and remarketing Monetization
  • Dedicated, full-time account management, yield management, audience management and optimization
  • DSPs (e.g., AppNexus, Beeswax)
  • Google Ad Words/AdSense integration and management

Data, Analysis and Reporting

  • Salesforce (fka Krux) DMP-as-a-Service, your instance or use of iSOCRATES’s pre-built and optimized version of Salesforce DMP
  • 1st, 2nd, and 3rd party data strategy and sourcing
  • Google Analytics, Adobe Analytics and other site-specific analytics
  • MOAT viewability analysis and reporting
  • On-Demand and automated, daily, weekly, monthly, quarterly revenue and comprehensive trading partner and audience analytics, reporting and alerts
  • Standard and Custom audience segmentation, development and attribution modeling
  • Metadata and taxonomy development
  • Data Science, including custom modeling and algorithm development

Additional Managed Services Available

  • SEO/SEM services
  • Audience development
  • Audience extension
  • Site and engaged consumer re-targeting
  • Access to creative resources, including copy, photography, video creation and editing Video and display content syndication services

Job Description

iSOCRATES is seeking a Campaign Manager to work directly with the Demand Side Trader & US based Account Management as well as the Ad Operations team and the Data & Analytics Team, to develop tactical executions that align with client advertising goals and objectives. The Campaign Manager will deliver results from these tactical executions by implementing campaigns in the AppNexus. The Campaign Manager will also be responsible for day to day management of campaigns as well as identifying opportunities within each campaign to improve performance and take action to improve results. The Campaign Manager must be very familiar working within various DSP interfaces and comfortable developing creative optimization solutions to exceed benchmarks.

Job responsibilities include:

  • Lead monitoring and performance for all Demand Side campaigns
  • Provide regular campaign updates to the Sales and/or Account Management teams to ensure the client’s KPIs are met
  • Responsible for pacing, margin and performance for all programmatic campaigns
  • Provide insights and feedback to platform partners in order to improve functionality of the platforms used for media buying

Skills/Qualifications:

  • 1 + year experience with AppNexus
  • 2 + years’ experience and proven track record of exceeding client’s goals on online advertising campaigns.
  • Direct Response experience preferred but not a requirement
  • Strong analytical and project management skills
  • Exceptional written and verbal communication skills
  • Professional and advanced skills in excel – pivot tables, chart making, etc
  • Experience working with Salesforce DMP (fka Krux) or another Data Management Platform (DMP)
  • Passion for online advertising media and understanding how consumers interact with display advertising
  • Demonstrable ability to actively manage programmatic trading while leveraging data to ensure campaign success
  • Must be extremely proficient with Excel- complete ease with Pivot Tables and Advanced Functions
  • Solid analytical skill set, including chart-making, diagnostic ability, manipulation of large data sets. BI/SQL/ETL experience preferred.
  • Exceptional written and verbal communication skills and the ability to simplify complex data-driven insights for a non-technical audience
  • Highly technical, with the capacity to troubleshoot within proprietary system
  • Thrives in culture where cross- functional collaboration and daily interaction is key
  • Bias towards action, efficiency, and automation, as well as the intellectual curiosity to challenge current products, processes, scalability, and best practices
  • Ability to manage and lead internal projects within deadlines
  • Expertise in working with DSPs/DMPs, ad exchanges, aggregators, ad servers, and other optimization platforms including knowledge of / experience with DFP, OpenX, Index Exchange, Beeswax, MediaMath, Pubmatic, and AppNexus.
  • Must have a deep understanding of how to deliver an advertising campaign programmatically to all forms of media including Display, Video, Mobile Web, Mobile App and e-mail.
  • Must have a deep understanding of how to associate audience data to any programmatic campaign
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