Director, MarTech Delivery

Title: Director, MarTech Delivery (Full-time)

Employer: iSOCRATES

Reports to: VP, Global Delivery

Location: Mysuru, Karnataka, India

 

Introducing iSOCRATES

iSOCRATES (www.iSOCRATES.com) (f/k/a MRP Advisers) is the leading end-to-end provider of Programmatic Resource Planning and Execution serving publishers, marketers, agencies and their suppliers.

iSOCRATES has three lines of business: Strategic and Operations Consulting, Managed Service Platforms and Business Process Outsourcing. The company is owned by its employees and is headquartered in Saint Petersburg, Florida, U.S.A. with its global delivery center in Mysuru, Karnataka, India.

iSOCRATES is staffed 24/7/365 with proven specialists who save clients’ money and time achieving transparent, accountable performance while delivering extraordinary value. Savings stems from a low-cost, focused global delivery model at scale those benefits from continuous re-investment in technology and specialized training.

Job Description

iSOCRATES is looking for a Director who can manage end to end activities for Mar Tech Delivery team.

Roles and Responsibilities       

  • Manage a team of executives ensuring campaigns are completed on time and to a high standard
  • Work with a number of clients to create direct and email marketing campaigns which meet their briefs and helps them to achieve their ROI
  • Plan and implement marketing campaigns across all direct/email marketing channels which includes internal B2B marketing using Pardot and SF CRM
  • Ensure brand consistency runs across the campaigns
  • Manage the direct/email marketing budget
  • Use your creativity to produce innovative email campaigns that stand out from the crowd
  • Report campaign success to the marketing manager on a weekly, monthly and quarterly basis
  • Be aware of current customer trends to implement into the campaigns
  • Create a testing report which analyses the success of the email marketing campaigns
  • Use the testing reports to improve the overall email marketing success
  • Use Analytics tools to assess how effective email and direct marketing campaigns have been in terms of ROI and meeting targets
  • Coordinate and deliver customer communication emails to achieve marketing goals
  • Coordinate with content and marketing teams in development of newsletters and marketing content for customers
  • Ensure that email messages clearly convey brand clarity and consistency
  • Enforce email best practices and standard naming conventions
  • Ensure emails meet high and quality deliverability standards
  • Develop strategies to improve email channels in all areas
  • Develop innovative email marketing techniques to increase sales and revenue
  • Plan and execute email marketing campaigns
  • Analyze campaign results and recommend improvements to achieve campaign objectives
  • Stay abreast with latest developments in email marketing fields
  • Work with creative team in developing effective messaging strategies and creating compelling emails
  • Maintain email addresses and determine email themes and delivery timings
  • Develop standard procedures to execute email campaigns
  • Evaluate team performance and schedule job trainings to team members

Requirements

  • A proven track record of managing similar direct/email marketing campaigns
  • A strong understanding of email marketing technologies e.g. SFMC, Adobe, Pardot, Hubspot, SF CRM, DMP
  • Strong leader that works well under pressure
  • Must have the ability to manage large marketing budgets effectively
  • Proven ability to work within tight deadlines
  • Must be an analytical yet creative thinker
  • Can create flawless copy and be able to proof read to a high standard

If you are interested and your profile matches the requirements mentioned, please send your profile to careers@isocrates.com. For more information visit our website https://isocrates.com

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