Manager, AdTech

Title: Manager, AdTech

Employer: iSOCRATES MAdTech Private Limited

Reports to: VP, Global Delivery

Location: Mysuru, Karnataka, India

    Introducing iSOCRATES

    iSOCRATES advises on and manages data-driven, mission-critical MAdTech platforms, technologies, and processes as the Global Leader in Programmatic Resource Planning and Execution™ serving publishers, marketers, agencies, and enablers.

    iSOCRATES meets the needs of the multi-billion-dollar MAdTech industry (Marketing Technology plus Advertising Technology) by providing a unique combination of automation and operations technologies and solutions to both supply-side and demand-side partners in the U.S. and globally.

    The Company has two lines of business:

    • Planning (Strategy and Operations Consulting)
    • Execution (Managed Services and MAdTechBITM)

    The firm is staffed with its own proven technology-enabled marketing and advertising platform specialists 24/7/365 at its own wholly owned global delivery centre in Mysuru, Karnataka, India and with its expert Partner Success team based in St. Petersburg, Florida, U.S.A.

    Partners save money and time, achieving transparent, accountable performance while receiving extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.

    The firm is owned by its employees and is headquartered in Saint Petersburg, Florida, U.S.A

        Job Description

        The AdTech Manager’s main responsibility is to lead demand-side and supply-side media trading and AdTech/MarTech teams supporting agency, advertiser and publisher clients. The role will manage all trades for active campaigns and digital property monetization. He/She will also recruit, train, manage and inspire the team that monitors, analyzes and optimizes all paid ad trading and campaign performance to ensure successful delivery and to support all programmatic, audience extension and audience development programs. And help Global Delivery head wherever necessary.

        This executive will have experience directly leading ad monetization and ad operations teams as well as experience supporting programmatic audience and audience extension / development teams. The ideal candidate will be experienced with RTB, PMP, PG, and PD trading tactics and strategies. This leader will be a dynamic self-starter with excellent communication and problem-solving skills, the ability to think strategically while remaining detail oriented, brings simplicity to complex issues, and has a passion for working in a fast-paced environment.

        A key part of this role will be to analyze digital traffic specifically concerning digital ad sales production, audience, yield and implementation (impressions, fill and delivery goals). Must possess strong analytical and audience and price action data-focused sensibilities and skills. Strong understanding of digital advertising as it relates to creation, implementation, optimization and analysis of campaigns. The ability to project manage, multitask and work well with U.S. and offshore team members is also a must to be successful in this position.

         

        Primary Responsibilities

        • Manage Trading P&L while supporting the VP – Global Delivery and Global COO with booked revenue and COGS activity reports daily and at the end of each week and month, as well as other paid campaign accounting related efforts specifically tied to campaign delivery
        • Manage programmatic ad trafficking from implementation to optimization of all direct sold and indirectly served advertising campaigns
        • Manage directly Trading (including Yield, Campaign Management and Ad Operations) and work productively with Data Science, Operations, Finance, and Business Development team members to monitor performance of all programmatic and audience informed media campaigns across iSOCRATES’s business partners’ media channels: Website, Mobile Applications, Social Media platforms and more
        • Create and deliver digital monetization and insights findings via advanced modeling via Excel, DOMO, Sigmoid, Datorama, Sisense, or other BI tools including iSOCRATES’s own with the goal of offering insights to key stakeholders to ensure campaigns are performing successfully as well as keeping our internal teams informed of overall company and business partner performance patterns
        • Add value internally and externally managing our own, client and business partner DFP and other servers, other ad servers, related media monetization technologies and by improving ad campaign execution and optimization. Ad Operations also includes yield management and account management support
        • To be able to learn Email operations and manage email teams

        Secondary Responsibilities: Manage teams that work on the following

        • Ensure trafficking and proper set-up of all digital display through multiple RTB, PMP, PG, and PD trading platforms
        • Analyze data across campaigns to determine best practices and share this information with the rest of the Operations team
        • Working with 3rd party tracking tags and media assets
        • Monitor and optimize campaigns, to ensure the highest possible performance, while utilizing campaigns inventory accordingly
        • Provide ad performance metrics
        • Inventory optimization and day-to-day data collection to analyze key trends and consistencies
        • Reconcile tracking between internal and 3rd parties and investigate and resolve inventory discrepancies between servers
        • Inventory forecasts and insights to Marketing and Account Management team for media plans
        • On-board and service publishers to maximize yield on their inventory
        • Ensure all publisher activity is running without issues and troubleshoot wherever needed.
        • Track, measure and analyze activities and resolve delivery and performance problems related to setup and technical issues.
        • Setting up different campaigns and maintaining the revenue for publishers along with Profit margin
        • Running monthly billing for all publisher ensuring no error reporting
        • Creating different dashboards for publishers, as required
        • Create and maintain site lists for advertisers along with setup creation
        • Work with business partner teams to assist in their revenue-related content planning
        • Keep the internal team informed of any open inventory, and establish dialogue with internal teams regarding delivery of campaigns
        • Manage ongoing analysis of ad-centric data (DMP, DSP, SSP) in order to ensure all ad supported content is properly appended with reporting tags
        • Support the development of audience extension / development initiatives across display, mobile, video, and other formats
        • Serve as iSOCRATES’s main point of contact for all iSOCRATES demand-side and supply side ad operations relations: internal, vendors, partners, etc.,
        • Responsible for the optimization around ad operations efforts: creative standards, technology, latest innovations in measurement, viewability, process improvement, best practices, etc.,
        • Provide continuous liquidity and better publisher monetization while always keeping in
          mind internal and external growth and profitability expectations.
        • Complete Google, AppNexus, The Trade Desk certifications and not limited to
        • Knowledge of ESPs such as SFMC, Pardot or similar will be an added advantage along with SF CRM
        • Knowledge of Email Marketing, Paid Search and Social would be an added advantage
        • Ready to work in Mysore and work during US time zone

        Minimum Education Required

        Bachelor's Degree in Business, Computer Science or related ITES field required, Master's Degree in Business Administration preferred.

        If you are interested and your profile matches the requirements mentioned, please send your profile to [email protected]. For more information visit our website https://isocrates.com

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