Manager, Email Operations

Title: Manager, Email Operations

Employer: iSOCRATES MAdTech Private Limited

Reports to: VP, Board of Director, Global Delivery

Location: Mysuru, Karnataka, India

    Introducing iSOCRATES

    iSOCRATES advises on and manages data-driven, mission-critical MAdTech platforms, technologies, and processes as the Global Leader in Programmatic Resource Planning and Execution™ serving publishers, marketers, agencies, and enablers.

    iSOCRATES meets the needs of the multi-billion-dollar MAdTech industry (Marketing Technology plus Advertising Technology) by providing a unique combination of automation and operations technologies and solutions to both supply-side and demand-side partners in the U.S. and globally.

    The Company has two lines of business:

    • Planning (Strategy and Operations Consulting)
    • Execution (Managed Services and MAdTechBITM)

    The firm is staffed with its own proven technology-enabled marketing and advertising platform specialists 24/7/365 at its own wholly owned global delivery centre in Mysuru, Karnataka, India and with its expert partner-facing Partner Success team based in St. Petersburg, Florida, U.S.A.

    Partners save money and time, achieving transparent, accountable performance while receiving extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.

    The firm is owned by its employees and is headquartered in Saint Petersburg, Florida, U.S.A.

        Job Description

        We are looking for a Managerial role to manage end to end activities for Mar Tech Delivery team working with our internal Partner Success team.

        Roles and Responsibilities

        • Manage a team of executives ensuring campaigns are completed on time and to a high standard collaborate with our partner success team and customer in gather requirements work with a number of clients to create direct and email marketing campaigns which meet their briefs and helps them to achieve their ROI
        • Plan and implement marketing campaigns across all direct/email marketing channels which includes internal B2B marketing using Pardot and SF CRM
        • Report campaign success to the marketing manager on a weekly, monthly and quarterly basis or requested by the customer
        • Be aware of current customer trends to implement into the campaigns
        • Create a testing report which analyses the success of the email marketing campaigns
        • Use the testing reports to improve the overall email marketing success
        • Use Analytics tools to assess how effective email and direct marketing campaigns have been in terms of ROI and meeting targets
        • Coordinate and deliver customer communication emails to achieve marketing goals
        • Coordinate with content and marketing teams in development of newsletters and marketing content for customers
        • Ensure that email messages clearly convey brand clarity and consistency
        • Enforce email best practices and standard naming conventions
        • Ensure emails meet high and quality deliverability standards
        • Develop strategies to improve email channels in all areas
        • Develop innovative email marketing techniques to increase sales and revenue
        • Plan and execute email marketing campaigns
        • Analyze campaign results and recommend improvements to achieve campaign objectives
        • Stay abreast with latest developments in email marketing fields
        • Work with creative team in developing effective messaging strategies and creating compelling email designs
        • Maintain email addresses and determine email themes and delivery timings
        • Develop standard procedures, QA checklists, testing documents to execute email campaigns
        • Evaluate team performance and schedule job training’s to team members, manage internal reporting

        Requirements

        • A proven track record of managing similar direct/email marketing campaigns
        • A strong understanding of email marketing technologies e.g. SFMC, Zeta, Adobe, Pardot, Hubspot, SF CRM, SF DMP
        • Strong leader that works well under pressure
        • Must have the ability to manage large marketing budgets effectively
        • Proven ability to work within tight deadlines
        • Must be an analytical yet creative thinker can create flawless copy and be able to proof read to a high standard

        If you are interested and your profile matches the requirements mentioned, please send your profile to careers@isocrates.com. For more information visit our website https://isocrates.com

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