Title: Vice President, Marketing (VPM)
Reports to: iSOCRATES Chief Executive Officer
Location: Saint Petersburg, Florida, U.S.A. and elsewhere
iSOCRATES is the leading end-to-end provider of Programmatic Resource Planning and Execution serving publishers, marketers, agencies and their suppliers.
iSOCRATES has three lines of business: Strategic and Operations Consulting, Managed Service Platforms and Business Process Outsourcing. The company is owned by its employees and is headquartered in Saint Petersburg, Florida, U.S.A. with its global delivery center in Mysuru, Karnataka, India.
iSOCRATES is staffed 24/7/365 with proven specialists who save clients’ money and time achieving transparent, accountable performance while delivering extraordinary value. Savings stems from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.
iSOCRATES is looking for a capable, motivated Vice President, Marketing to focus on driving new business by growing our sales pipeline of qualified opportunities. Your team will create and manage a demand generation system while working alongside our senior management and a variety of internal and external support staff. We use a complex go-to-market strategy that includes many dimensions: digital marketing, content marketing, email, social media, paid media, public relations, event sponsorship, direct mail, public speaking, referrals, and telephone calls.
The Vice President, Marketing will lead and scale the overall marketing strategy and marketing execution for iSOCRATES. In this key role, he/she will be responsible for building and leading the internal and external marketing team that supports selling to publishers, agencies, marketers and their data/tech providers. He/she will be a member of the senior leadership team and work closely with the CEO, COO, CRO, VP, Delivery, Director, Data/Products, Director, Client Success, CTO, and CFO to ensure that customer, revenue-driving need and our value proposition are strongly represented day-to-day and in the overall business strategy and future growth.
The VPM will own company brand communications and the overall productivity and effectiveness of the marketing organization. The teams’ focus will be creating brand awareness and support for a combination of inside and outside sales employing our people, systems, and sales and marketing materials and processes integrated into Salesforce, Pardot, our calendaring system, presentations, proposals, and onboarding process.
Our Sales and Marketing teams will be sharing our story of specialized knowledge, demonstrated value, and proven experience while probing to uncover the prospect’s specific pain/need. The team will get the attention of, engage and qualify prospects into our sales pipeline for the purpose of setting online and/or in-person appointments with and without our senior executives. They will also be called upon to: follow-up with each of these prospects to answer questions and set subsequent appointments, to develop proposals, to close sales, and to help onboard and transition day-to-day responsibility to our Client Success team.
He/she will work closely with the CEO and his senior leadership team to define and deliver the company’s go-to-market strategy and plan, starting with establishing the brand, business strategy, and prioritized product-market goals and objectives and the specific plans to achieve them. You and the team will be expected to join the Sales team from time-to-time making calls, sending emails, reaching out on social media, generating interest in our various media and marketing services, qualifying prospects, meeting prospects, and co-presenting. The role requires a talented and competitive individual that thrives in a rapid, methodical sales and marketing cycle environment.
Key focus areas will include: strategy, evaluating and sourcing, training, building product-market sales and marketing strategy playbooks, nurturing a growing business partner pipeline and helping build a results-driven sales and marketing culture at iSOCRATES.
Roles & Responsibilities
Mandatory Skills and Experience
Preferred Soft Skills
If you are interested and your profile matches the requirements, please send your profile to email@example.com. For more information, visit our website https://isocrates.com