Vice President, Marketing (VPM)

Title: Vice President, Marketing (VPM)

Employer: iSOCRATES LLC

Reports to: iSOCRATES Chief Executive Officer

Location: Saint Petersburg, Florida, U.S.A. and elsewhere

 

Introducing iSOCRATES

iSOCRATES is the leading end-to-end provider of Programmatic Resource Planning and Execution serving publishers, marketers, agencies and their suppliers.

iSOCRATES has three lines of business: Strategic and Operations Consulting, Managed Service Platforms and Business Process Outsourcing. The company is owned by its employees and is headquartered in Saint Petersburg, Florida, U.S.A. with its global delivery center in Mysuru, Karnataka, India.

iSOCRATES is staffed 24/7/365 with proven specialists who save clients’ money and time achieving transparent, accountable performance while delivering extraordinary value. Savings stems from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.

Position Overview

iSOCRATES is looking for a capable, motivated Vice President, Marketing to focus on driving new business by growing our sales pipeline of qualified opportunities. Your team will create and manage a demand generation system while working alongside our senior management and a variety of internal and external support staff. We use a complex go-to-market strategy that includes many dimensions: digital marketing, content marketing, email, social media, paid media, public relations, event sponsorship, direct mail, public speaking, referrals, and telephone calls.

Job Description

The Vice President, Marketing will lead and scale the overall marketing strategy and marketing execution for iSOCRATES. In this key role, he/she will be responsible for building and leading the internal and external marketing team that supports selling to publishers, agencies, marketers and their data/tech providers.  He/she will be a member of the senior leadership team and work closely with the CEO, COO, CRO, VP, Delivery, Director, Data/Products, Director, Client Success, CTO, and CFO to ensure that customer, revenue-driving need and our value proposition are strongly represented day-to-day and in the overall business strategy and future growth.

The VPM will own company brand communications and the overall productivity and effectiveness of the marketing organization. The teams’ focus will be creating brand awareness and support for a combination of inside and outside sales employing our people, systems, and sales and marketing materials and processes integrated into Salesforce, Pardot, our calendaring system, presentations, proposals, and onboarding process.

Our Sales and Marketing teams will be sharing our story of specialized knowledge, demonstrated value, and proven experience while probing to uncover the prospect’s specific pain/need. The team will get the attention of, engage and qualify prospects into our sales pipeline for the purpose of setting online and/or in-person appointments with and without our senior executives. They will also be called upon to: follow-up with each of these prospects to answer questions and set subsequent appointments, to develop proposals, to close sales, and to help onboard and transition day-to-day responsibility to our Client Success team.

Core Responsibilities

He/she will work closely with the CEO and his senior leadership team to define and deliver the company’s go-to-market strategy and plan, starting with establishing the brand, business strategy, and prioritized product-market goals and objectives and the specific plans to achieve them.  You and the team will be expected to join the Sales team from time-to-time making calls, sending emails, reaching out on social media, generating interest in our various media and marketing services, qualifying prospects, meeting prospects, and co-presenting. The role requires a talented and competitive individual that thrives in a rapid, methodical sales and marketing cycle environment.

Key focus areas will include: strategy, evaluating and sourcing, training, building product-market sales and marketing strategy playbooks, nurturing a growing business partner pipeline and helping build a results-driven sales and marketing culture at iSOCRATES.

Roles & Responsibilities

  • A proactive self-starter who can operate both individually and as leader of a cohesive team
  • Masters Company products and services and competitive and industry landscapes
  • Leads, motivates, trains and inspires the marketing organization. Creates a culture of accountability by setting appropriate metrics and linking compensation to results. Focuses on coaching, mentoring and developing a high-performance team.
  • Develops and manages the product/service offerings (until a CPO and/or Line of Business General Managers are identified) including: Consulting, Managed Services, and Business Process Outsourcing.
  • Clearly communicates and integrates strategy across all functions, monitoring and adjusting as needed to meet revenue goals. Assumes a long-term, integrated perspective with a passion for driving short-term (monthly and quarterly) results.
  • Develops annual marketing plans to achieve targeted team and individual goals including the design of paid/owned/earned communications and metrics.
  • Builds systematic process of continuous improvements in ways that are repeatable and predictable in order to deliver sustainable success. Identifies and resolves process and scale issues to better enable marketing success.
  • Monitors pipelines to determine the level of investment and risk in obtaining desired goals, making adjustments as needed to accelerate revenue in this hyper-growth environment.
  • Continually works to improve alignment with other functions to garner support for marketing organization.
  • Measures and analyzes productivity and effectiveness across the marketing cycle, identifying and removing obstacles.
  • Acts as Executive Sponsor for high-profile customers/potential customers/business partners. Influences development of new products and offerings by providing insight into customer requirements, business opportunities and competitors.
  • Develops appropriate demand-generation strategies as well as sales and marketing collateral to drive effective revenue performance.
  • Takes responsibility for long-form and short-form content development strategy and execution

Mandatory Skills and Experience

  • Enthusiasm, strong work ethic and high energy individual
  • 10+ years experience successfully leading, building, and scaling high performance B2B digital media and marketing organizations with a track record of exceeding targets in advertising/marketing and/or technology, especially in consulting, managed services and/or business process outsourcing to publishers, marketers, agencies, and/or their suppliers in North America, if not globally.
  • Experience deploying and using Salesforce and/or Pardot or an equivalent marketing system
  • Proficiency in Google, Bing, LinkedIN premium, preferably Sales Navigator or similar
  • Extensive experience with Microsoft Office and Google applications
  • Advanced knowledge of business, digital media and digital marketing
  • English fluency, written and oral
  • Proven success in setting and executing against marketing and operational plans and creating short and long-term strategies
  • Experience marketing platform, solutions and/or services as well as multiple products across different channels
  • Understanding of programmatic technologies
  • Demonstrated expertise in written and verbal communication; strong skill in identifying and utilizing appropriate communication channel and approach. Excellent presentation skills
  • A proven track record of gaining trust and respect by consistently demonstrating sound critical-thinking skills and maintaining composure in stressful situations
  • Demonstrated analytical and financial acumen
  • Strong collaboration, negotiation and influencing skills
  • Ability to express a high-level of decisiveness

Preferred Soft Skills

  • Experience with research databases like: The List, SellerCrowd, Thalamus, Media Radar, Winmo, Hunter, BuiltWith, etc.
  • Strong knowledge of database extraction from various online database portals
  • Database building including creative and dynamic mining of social media portals and other resources for web scraping and data extraction
  • Formal or informal new business sales training
  • Demand and lead generation
  • Media and marketing research
  • Digital analytics including Google Analytics and/or Adobe and/or Oracle Analytics
  • Data and other analytics and visualization using MS Office, Tableau, Looker, etc.

Education Requirement

  • Bachelor’s Degree required, graduate business degree or post-undergrad training preferred

If you are interested and your profile matches the requirements, please send your profile to bill.l@isocrates.com. For more information, visit our website https://isocrates.com

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