Leadership
In 2015, after many years leading digital media and marketing innovators, the Founders of iSOCRATES concluded:
“We expect data-driven Marketing and Advertising Technology to converge and the market transition to MADTech will be complex, expensive and require skills, capabilities, and human resources publishers, marketers, agencies, and enablers lack”.
The next day, iSOCRATES was established to help fill the void with a sole focus on providing onshore-offshore MADTech Resource Planning and Execution™ (MRPE).
These are our leaders.
William “Bill” Lederer
CHAIRMAN AND CEO
Bill leads iSOCRATES and founded the firm with Michael Weaver. He is a global C-Level digital media and marketing services executive with extensive consulting / founding / building / turnaround expertise in both entrepreneurial and established companies in Programmatic trading, Advanced TV and online & mobile Video, Internet and e-commerce, advertising/ marketing, and information services.
Bill has served as a divisional CEO and/or C-level executive with Kantar/ WPP, TNS, and Getty Images. He was Founder and CEO of e-tailer Art.com and programmatic media trader MediaCrossing and is a former board member for public and private companies including WPP Digital, Kantar Digital, Rewards Network, major universities, and non-profits. He has extensive work experience in the Americas, Europe, India, and Israel. He is Adjunct Professor, The New School Graduate Program in Media Management and co- author of the leading industry textbook Media Selling, 5th Edition.
Ashwini Thammaiah
COUNTRY MANAGER & BOARD MEMBER
Ashwini is a leading B2C-B2B Email Marketing, CRM, and AdTech Programmatic systems and execution leader with 18 years of experience in IT & ITES organizations. Functions spread across Delivery Operations, Product management, offshore/onshore model, Client Management, Finance, HR, Partner Success, Pre-sales, IT, Admin, Technology, and Operational Leadership in uniquely challenging situations.
Proven track record in extensive managerial experience building teams that deliver high performance and high-quality cross-border campaigns against tight deadlines for some of the world’s leading publishers, marketers, and agencies. Past roles and experience include Technical Training, Client Service Analyst, Web Development, Team Coordinator, Database Developer, Technical Lead, Project Lead, Associate Manager, Delivery Manager.
Excellent project/product management, problem-solving, analytical, cross-functional collaboration, and written and verbal communication and interpersonal skills. Capable of resolving multiple and complex issues by motivating staff to adapt to change consistently in dynamic environments.
As a Managing Director, responsible for setting up iSOCRATES India office, a subsidiary of iSOCRATES LLC, USA, in Mysore, India in the year 2017, managing Global Delivery and Products.
Blake Pierson
VP, OPERATIONS
Blake is a marketing and media professional with over two decades of experience, working in both demand and supply-side roles. His early background includes work at agency Wieden+Kennedy developing spot broadcast, print and OOH media plans for partners such as Nike, Subaru, Holland America Line and Microsoft.
Blake spent the next 10 years at AOL in partner success and sales development leadership roles. Most recently, Blake led efforts to commercialize new shopper marketing solutions at Catalina Marketing and was digital marketing strategy lead at Lazydays Holdings, a large retailer.
Bruce M. Masterson
CHIEF FINANCIAL OFFICER
Bruce has over 40 years’ experience managing and growing companies in the information industry serving legal and financial markets including multiple start-ups and early-stage ventures. He has 20 years’ experience as a senior executive with McGraw-Hill and Reuters in Chicago, London and New York coupled with 20 years in entrepreneurial companies as a CEO, CFO and CMO including 8 years as COO of Socrates Media and Socrates India. Bruce earned an MBA from the University of Chicago, with concentrations in Finance and Accounting and a BA in Economics from the Honors College of Michigan State University.
Outside of work, Bruce enjoys long-distance cycling, exploring nature and travel – having visited every continent except Antarctica.
Anita Vasudevan
SENIOR DIRECTOR - GLOBAL HR
Anita leads the HR function including Talent Acquisition, Talent Management and Operations.
Previously, Anita served in various HR leadership and consulting roles. She comes with over two decades of overall experience. She has designed and implemented unique models, ingenious people and culture programs and employee-oriented initiatives focused on Talent Management, Employee Engagement, and Career Progression.
When not working, Anita enjoys working with youth, yoga, watching shows and drawing.
Ajay Kamath
SENIOR DIRECTOR, DELIVERY
Ajay Kamath is passionate about building strong teams by ensuring both a happy, satisfied workforce and client-partners.
He has worked in the Digital Marketing industry for more than 16 years, gaining experience in MarTech, AdTech, Search, Social, Programmatic, Data, Analytics & Products and Ops Leadership.
Ajay previously worked as a Director – Delivery and managed Agency teams providing support on both Display and Programmatic space. He started his career at a digital media marketing company, gaining unparalleled experience in the Digital space, while also establishing himself as a respected leader by managing big clients and large teams. There he managed Delivery, Resource Management and Ops Strategy and Transformation Departments. He travelled to Google HQ to onboard one of the end-to-end Programs.
At iSOCRATES, Ajay is Senior Director, Delivery leading both MarTech and AdTech delivery verticals and a member of the Company’s Operating Leadership Team.
Ajay completed his Master’s degree in Information Technology and Executive MBA with Marketing specialization. He is also a Six Sigma Black Belt and an Internal ISO Auditor Certified individual.
He is widely known for his commitment, passion, working with team and clients to set processes and strategic approaches. Ajay is eager to learn new things, meet new people.
Ajay is passionate about training people and has been involving in upskilling people (Freshers and graduates) on various Digital Marketing topics through webinars, seminars, and classroom sessions. He is also involved in training people through the NGO Indian Society for Training and Development to fill skill gaps and help people to be job-ready.
Ajay has recently been awarded as “Indian Achiever – 2022” by Indian Achievers Forum and “Digital Leader of the Year” from an NGOs for his contribution in the Digital Marketing domain both personally and professionally.
Saravanan Ramalingam
SENIOR DIRECTOR - BUSINESS INTELLIGENCE, DATA SCIENCE & TECHNOLOGY
Saravanan Ramalingam has 15+ years of overall experience in IT consulting. He comes from an entrepreneurial background with over a decade of significant experience in Business Intelligence, Data & Analytics. He believes in taking a consultative approach on all business and technology problem-solving and solutions-building.
Sara has implemented several large scale BI systems for CPG/FMCG, Media, EPC, Auto Manufacturing, Healthcare, Financial Services, and Retail industries. Prior to joining iSOCRATES, he worked with one of the world’s largest CPG/FMCGs on both commercial and e-commerce performance analytics. He is specialized in client engagement, design and personal and team delivery of BI/Analytics/Big data solutions. He has played a leadership role in the industry and is heavily experienced managing teams onshore and offshore across multiple business functions.
Sara holds a bachelor’s degree in computer science and engineering and is a post-graduate in data science and business analytics. His interests lie in business visualization, big data, data mining, predictive analytics, marketing metrics, efficiency, effectiveness, and decision science. He is a native of Pondicherry, happily living with his wife Nandhini and daughter Aadhini Shree in Mysuru. He likes to spend time with his family and cycling mornings and during his free time. He also cooks weekends and some evenings, watches cricket, movies, and reads. Sara was a cricket player and played for his school teams and rotary club teams.
Gregg Sullivan
VICE PRESIDENT, BUSINESS DEVELOPMENT
Gregg drives iSOCRATES North American new business development. He identifies new markets, engages prospective business partners, and expands existing business relationships.
He brings 25+ years of successful business leadership and management of sales, marketing, operations, and business administration. He provides a proven ability to help new and existing customers in a solution-based delivery environment. He has held leadership roles on a global basis for such companies as Sutherland, SPI Global and SIGMA Data Insights. Previously, he was with marketing firms CPS Direct and Protocol Integrated Marketing.
Gregg helps partners: solve business challenges, develops data strategies, provides data insights and visualizations, institutes data management best practices to be compliant with GDPR and CCPA standards and supports partners design and deploy digital advertising and marketing planning, buying, managing and measurement. He has partnered with such partners: AAA, Ancestry.com, Farmers Insurance, Jo-Ann Stores, Reebok, The Henry Ford Museum, Bank of America, Hewlett Packard, New York Times, Xerox and Blue Cross Blue Shield Association.
Gregg has been an active member in Outsell Institute, Direct Marketing Association (now ANA), New England Direct Marketing Association, and The Ad Club. He served as the youngest President of the New England Direct Marketing Association. He is a guest lecturer at numerous conferences and trade shows in the US and Europe.
Gregg is an active member in his community and helps with civic groups including the Police Athletic League and Mass Foundation for Children. He graduated Allegheny College. Gregg resides in Bradenton, Florida with his wife and has four children.
Austin Koring
ENGAGEMENT MANAGER
Austin manages both directly and indirectly the channel and client-partner facing aspects of iSOCRATES’s Business Intelligence, Data Science and Technology teams.
Previously, Austin served in various Data and Analytics roles in consulting and in industry including roles as data scientist, data engineer, business intelligence developer, and tech lead. He has 8+ years of experience in data and analytics delivery supporting various areas of finance, marketing, sales, and human resources. Austin has also had exposure to and managed a variety of Data and Analytics projects and teams in healthcare, financial and legal services, ecommerce, agriculture, retail, and Software as a Service.
Outside of work, Austin enjoys playing rugby, watching college football, and endurance sports.
Chris Haviland
SOLUTIONS ARCHITECT
Chris Haviland provides technical, project, and operational support for a wide range client-partner need. He has over two decades of experience in digital Ad operations and yield management, process and workflow improvement, data and process standardization and implementation, and KPI reporting and dashboard development.
Early on in his career, Chris won recognition at ATT for identifying and implementing operational improvements. Since then, he has applied his operations skills to several fast-growing start-ups which became innovative leaders in publishing, e-commerce, AdTech, and mobile payments. He won further recognition managing the mobile commerce effort that has become Google Pay.
He most recently worked as a Business Analyst/Project Manager/Operations Manager for Innovar Solutions, a process improvement developer specializing in customized advertising operations products for the television market. He has also served as Business Analyst/Operations Manager for Softcard (acquired by Google) and as Operations Manager for OpenX, a leading digital Ad exchange.
Chris has three undergraduate degrees: Web and Mobile Development, Applied Science and IT, and Radio, TV and Film. He is also a published science fiction and fantasy author and editor, co-produced a family movie that was distributed to HBO, and co-manages the Haviland-de Havilland Heritage Society.
Erinn McNulty
PARTNER SUCCESS MANAGER
Erinn is a detail-oriented, client-partner-facing marketing and advertising professional with a decade of related experience. She has worked closely with publishers, marketers and agencies across many paid media channels. She has also assisted with establishing media and marketing operations workflow processes for leading MAdTech and AdTech vendors. She has also worked diligently to identify efficiencies and to educate sales staff leading to growth in sales of digital product offerings.
Her recent experience includes managing the advertising department for an AdTech startup in the programmatic and search ad space that worked primarily with banks, helping to develop and guide their new client onboarding, fulfillment and product offerings through a data-driven approach.
In her role as a Partner Success and Project Manager specialist, Erinn directly assists with sales and media and marketing operations, identifying and implementing campaign requirements, optimizations, and up-sell/cross-sell opportunities for hundreds of clients in dozens of industries.
In her free time, Erinn enjoys taking hikes with her husband, cooking, reading, playing board games or video games; all while constantly being entertained by her two crazy cats.
Rosemary
PARTNER SUCCESS MANAGER
Rosemary is a proven successful MarTech and FinTech professional with over two decades of experience. She has built a solid reputation for her relationship management, technical expertise, team management, and business development acumen. Using a hands-on approach, she has coached, strategized and lead in project management, product development, business startups, sales, account management, and partner success management.
After working for IBM and PWC, Rosemary joined Capital One as a start-up. After her tenure at Capital One, she was part of a multi-startup digital thinktank group and worked for top DSPs, including Bidtellect where she had several roles, including leading the Publisher Account Management department.
She enjoys building relationships, applying analytics to squeeze the most out of revenue and expense opportunities, and working with awesome, fun, driven individuals.
Renda Lederer
BUSINESS DEVELOPMENT DIRECTOR
Renda Lederer has 20+ years of experience developing partnerships with publishers, marketers, agencies, and data/technology companies.
Previously, Renda was Partnership Development Director with AllCampus, focused on developing marketing and enrollment partnerships with leading public and private universities. She also served ASL Marketing for many years as Business Development Director helping publishers, marketers, agencies, and tech companies with their PII and non-PII data needs.
Renda has a Mass Communications degree from Virginia Commonwealth University. In her spare time, Renda is a yoga and workout enthusiast, a walker, and enjoys spending time with her husband and two sons. While Renda is interested in pickleball, her husband Bill has high hopes for resurrecting Renda’s interest in his beloved tennis.
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