Leadership

WILLIAM “BILL” LEDERER
CHAIRMAN AND CEO

Bill leads iSOCRATES and founded the firm with Michael Weaver. He is a global C-Level digital media and marketing services executive with extensive consulting/founding/building/turnaround expertise in both entrepreneurial and established companies in Programmatic trading, Advanced TV and online & mobile Video, Internet and e-commerce, advertising/marketing, and information services. Bill has served as a divisional CEO and/or C-level executive with Kantar/WPP, TNS, and Getty Images. He was Founder and CEO of e-tailer Art.com and programmatic media trader MediaCrossing and is a former board member for public and private companies including WPP Digital, Kantar Digital, Rewards Network, major universities, and non-profits. He has extensive work experience in the Americas, Europe, India, and Israel. He is Adjunct Professor, The New School Graduate Program in Media Management and co-author of the leading industry textbook Media Selling, 5th Edition.

MICHAEL WEAVER
COO

Michael brings over 20 years experience with Digital Marketing and Technology companies. Beginning his career in the Entertainment & Media practice at Coopers & Lybrand and Andersen Consulting, he went on to work with The Walt Disney Company and AOL Time Warner. Michael has been CEO of both Fairchild Media and Zenovia.

He has advised a series of marketing technology ventures including AddThis, Integral Ad Science, MediaMath, and Sonobi. He has participated in fundraising for startups that collectively raised over $110 million from Tier 1 VCs. Michael also served in the United States Air Force rising to the rank of Captain and serving in Operation Desert Storm, the first Iraq war.

ASHWINI THAMMAIAH
VP, GLOBAL DELIVERY

Ashwini is a leading CRM, Email and Programmatic systems and executive leader with extensive managerial experience building teams that deliver high-performance cross-border campaign execution for some of the world’s leading publishers, marketers and agencies. She comes with 16 years of experience in ITES. She started her career as a technical trainer in one of India’s leading IT training companies rising from Client Service Analyst and Web Developer through Team Coordinator and Database Developer to defining processes and managing large-scale delivery teams for one of the world’s largest digital media and marketing services providers. Ashwini is responsible for the day-to-day operations of iSOCRATES India, our Mysuru, India- based Media and Marketing Services Center of Excellence. She has undergraduate and graduate engineering degrees and is Salesforce certified among other designations.

BLAKE PIERSON
DIRECTOR, CLIENT SUCCESS

Blake is a marketing and media professional with over two decades of experience, working in both demand and supply-side roles. His early background includes work at agency Wieden+Kennedy developing spot broadcast, print and OOH media plans for clients such as Nike, Subaru, Holland America Line and Microsoft. Blake spent the next 10 years at AOL in account management and sales development leadership roles. Most recently, Blake led efforts to commercialize new shopper marketing solutions at Catalina Marketing and was digital marketing strategy lead at Lazydays Holdings, a large retailer.

ROBERT VOLZ
CONSULTANT, DATA AND DMP

Robert is a leading Data and DMP systems expert with extensive experience designing high-performance data solutions for global publishers and marketers. Robert has worked for iSOCRATES through multiple successful consulting assignments and brings over 20 years of experience driving analytics, consumer insights, optimization, and technology solutions in big data, media, programmatic, web, CRM, and operations to the practice. Robert also leads the design and development team behind iSOCRATES DatalyticsTM and iSOCRATES Salesforce Audience Studio (formerly known as Salesforce DMP)-as-a-Service products. As a company executive, Robert led the development of systems, data, and collaboration solutions for Thompson Reuters, X+1 / RocketFuel, and Univision.

Jessica Moore
CLIENT SUCCESS MANAGER

Jessica started her digital marketing career in Boston over a decade ago with CSN Stores (now Wayfair). Since then, she has had the opportunity to develop a healthy portfolio working in paid media including Programmatic, SEO, email, social, video, and analytics for B2B and B2C clients within many different industries/verticals. Her most recent clients before joining iSOCRATES have included Roys Restaurant, The Boston Globe, SmartWool, and WellCare. Jessica enjoys forming cohesive digital strategies that challenge the confines of traditional methods to ensure consistent growth for maximum client satisfaction.

Dilip Madiyana
SR. MANAGER, MEDIA TRADING

Dilip has more than a decade of experience in online advertising and programmatic marketplace, and has been a significant contributor in both business and technical aspects of ad serving. Key accomplishments include Programmatic Media Buying, Selling, Real Time Bidding, PMP Deals and Precise Audience Match (Real Time Audience), delivering scale and value to the stake holders. A dynamic, passionate and enterprising digital media enthusiast with well-rounded experience in online advertising, strategic partnerships, revenue and media operations in India and across the Globe.

Specialties: DSP's, SSP's, Adnetworks, Agencies, Adservers, Real Time Bidders, Optimization, Affiliate Marketing, Programmatic Media Buying / Planning, PMP Deals, InApp Advertising (Native & Interstitial), People Management, Team Building etc.

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