Leadership

Bill leads iSOCRATES and founded the firm with Michael Weaver. He is a global C-Level digital media and marketing services executive with extensive consulting / founding / building / turnaround expertise in both entrepreneurial and established companies in Programmatic trading, Advanced TV and online & mobile Video, Internet and e-commerce, advertising/ marketing, and information services.

Bill has served as a divisional CEO and/or C-level executive with Kantar/ WPP, TNS, and Getty Images. He was Founder and CEO of e-tailer Art.com and programmatic media trader MediaCrossing and is a former board member for public and private companies including WPP Digital, Kantar Digital, Rewards Network, major universities, and non-profits. He has extensive work experience in the Americas, Europe, India, and Israel. He is Adjunct Professor, The New School Graduate Program in Media Management and co- author of the leading industry textbook Media Selling, 5th Edition.

Ashwini is a leading B2C-B2B Email Marketing, CRM, and AdTech Programmatic systems and execution leader with 18 years of experience in IT & ITES organizations. Functions spread across Delivery Operations, Product management, offshore/onshore model, Client Management, Finance, HR, Partner Success, Pre-sales, IT, Admin, Technology, and Operational Leadership in uniquely challenging situations.

Proven track record in extensive managerial experience building teams that deliver high performance and high-quality cross-border campaigns against tight deadlines for some of the world’s leading publishers, marketers, and agencies. Past roles and experience include Technical Training, Client Service Analyst, Web Development, Team Coordinator, Database Developer, Technical Lead, Project Lead, Associate Manager, Delivery Manager.

Excellent project/product management, problem-solving, analytical, cross-functional collaboration, and written and verbal communication and interpersonal skills. Capable of resolving multiple and complex issues by motivating staff to adapt to change consistently in dynamic environments.

As a Managing Director, responsible for setting up iSOCRATES India office, a subsidiary of iSOCRATES LLC, USA, in Mysore, India in the year 2017, managing Global Delivery and Products.

Blake is a marketing and media professional with over two decades of experience, working in both demand and supply-side roles. His early background includes work at agency Wieden+Kennedy developing spot broadcast, print and OOH media plans for partners such as Nike, Subaru, Holland America Line and Microsoft.

Blake spent the next 10 years at AOL in partner success and sales development leadership roles. Most recently, Blake led efforts to commercialize new shopper marketing solutions at Catalina Marketing and was digital marketing strategy lead at Lazydays Holdings, a large retailer.

With over a decade of experience collaborating with agencies, publishers, and brands, Donny has become a trusted partner for companies seeking to join forces with iSOCRATES.

His diverse background includes assisting publishers in building programmatic businesses during the early 2010s, successfully expanding local social advertising for renowned national brands, and advising prominent agencies about emerging markets.

Before joining iSOCRATES, Donny held pivotal positions, including Vice President of Sales at Simpli.fi and Senior Vice President of Sales and Marketing at Tiger Pistol. Additionally, he founded QuotaNYC, a consultancy dedicated to empowering startups through generating revenue.

Currently residing in Cleveland, OH, Donny shares his life with his family and a charming puppy named Lucie.

Srivastava is a result-oriented engineering leader with 16+ years of experience delivering value to Fortune 100 and Fortune 500 enterprises in Business Intelligence and Analytics, Digital Transformation, Legacy Modernization, Data and Application Migrations, AI and Automation solutions.

He comes with rich experience in project & product delivery for clients in Telecommunications, BFSI, Retail, Energy, and Government Agencies domains.

He enjoys playing multi-faceted roles in Business Analysis, Solution Design, Product Management, Delivery Management, Program Management, and R&D technology team management. In the past, he has launched and managed start-up ventures that have won him awards for two consecutive years in the Digital Experience Awards – UK (DXA 2019 and DXA 2020).

He holds a Bachelor Degree in Computer Science Engineering from VTU, and has secured multiple diplomas from Harvard University in Management Essentials, Economics, Business Accounting, and Business Analytics.

During his free time, he likes to spend time with his family and cook sumptuous meals for family and friends. He has a new found passion for agriculture and wants to bring back the age old traditional Indian food products to households.

In iSOCRATES he leads the Business Intelligence and Data Science vertical. He yearns to bring in the best thought leadership, technical, and delivery practices in Managed Services, Business Intelligence, Data Engineering, Data Science fields to his clients.

Amit leads the AdTech vertical at iSOCRATES and reports to the Sr. Director – Delivery, Ajay Kamath.

He is a quality-oriented leader with 15+ years of experience in AdTech. He comes with rich experience in AdTech delivery of clients in different domains like BFSI, Travel, Education, Ecommerce, Consumer Electronics etc.

In his previous organization, he played multi-faceted role in the areas like Business Development, Campaign Delivery, Creative Development, App Development, Google Analytics, Media Planning and Troubleshooting.

While not working, he loves listening to old music and spending time with family and friends.

Chris Haviland provides technical, project, and operational support for a wide range client-partner need. He has over two decades of experience in digital Ad operations and yield management, process and workflow improvement, data and process standardization and implementation, and KPI reporting and dashboard development.

Early on in his career, Chris won recognition at ATT for identifying and implementing operational improvements. Since then, he has applied his operations skills to several fast-growing start-ups which became innovative leaders in publishing, e-commerce, AdTech, and mobile payments. He won further recognition managing the mobile commerce effort that has become Google Pay.

He most recently worked as a Business Analyst/Project Manager/Operations Manager for Innovar Solutions, a process improvement developer specializing in customized advertising operations products for the television market. He has also served as Business Analyst/Operations Manager for Softcard (acquired by Google) and as Operations Manager for OpenX, a leading digital Ad exchange.

Chris has three undergraduate degrees: Web and Mobile Development, Applied Science and IT, and Radio, TV and Film. He is also a published science fiction and fantasy author and editor, co-produced a family movie that was distributed to HBO, and co-manages the Haviland-de Havilland Heritage Society.

James Bullough provides world class technical, project, and operational support for a wide range of client-partner needs. He has over twelve years of experience in planning, designing, and implementing successful, large-scale, and complex data driven end-to-end solutions for national and global companies. His experience ranges from front-end transactional systems, back-end data warehousing, to business intelligence and data analytics.

From the start of his career, James has adopted a unique approach to IT which leads him to ask “why” before he asks “how” which enables him to see the bigger picture. He has enjoyed his working in his many roles as a Data Engineer, Solutions Architect, and Manager of Data Warehousing & Business Intelligence for a national pharmacy benefit management (PBM) company where he played an integral role in creating processes and systems for multiple channels of their business which led to the company growing and becoming the #1 distributor of renal care medicine in the United States.

Additionally, he has served as a Manager of Data Engineering for NBCUniversal where he led a team of Data Engineers in the warehousing and analysis of data for the GolfNow app. James also served a Sr. Technical Program Manager for Indeed.com where he designed and developed a process and a front-end system for the Data Security and Data Governance teams to plan and manage their work resulting in a streamlined, unified, and cross-functional work-space for leadership and individual contributors alike.

While at Indeed he collaborated with Portfolio Managers to break down global and enterprise level initiatives into Programs which he owned and implemented while provided guidance and coaching to leadership on short-term to multi-year project planning as well as training on how to capture the plan and the work in the newly developed front-end system.

Outside of work, James enjoys spending as much quality time as he can with his wife and four children.

Erinn is a detail-oriented, client-partner-facing marketing and advertising professional with a decade of related experience. She has worked closely with publishers, marketers and agencies across many paid media channels. She has also assisted with establishing media and marketing operations workflow processes for leading MAdTech and AdTech vendors. She has also worked diligently to identify efficiencies and to educate sales staff leading to growth in sales of digital product offerings.

Her recent experience includes managing the advertising department for an AdTech startup in the programmatic and search ad space that worked primarily with banks, helping to develop and guide their new client onboarding, fulfillment and product offerings through a data-driven approach.

In her role as a Partner Success and Project Manager specialist, Erinn directly assists with sales and media and marketing operations, identifying and implementing campaign requirements, optimizations, and up-sell/cross-sell opportunities for hundreds of clients in dozens of industries.

In her free time, Erinn enjoys taking hikes with her husband, cooking, reading, playing board games or video games; all while constantly being entertained by her two crazy cats.

Renda Lederer has 20+ years of experience developing partnerships with publishers, marketers, agencies, and data/technology companies.

Previously, Renda was Partnership Development Director with AllCampus, focused on developing marketing and enrollment partnerships with leading public and private universities. She also served ASL Marketing for many years as Business Development Director helping publishers, marketers, agencies, and tech companies with their PII and non-PII data needs.

Renda has a Mass Communications degree from Virginia Commonwealth University.  In her spare time, Renda is a yoga and workout enthusiast, a walker, and enjoys spending time with her husband and two sons. While Renda is interested in pickleball, her husband Bill has high hopes for resurrecting Renda’s interest in his beloved tennis.