Bill leads iSOCRATES and founded the firm with Michael Weaver. He is a global C-Level digital media and marketing services executive with extensive consulting/founding/building/turnaround expertise in both entrepreneurial and established companies in Programmatic trading, Advanced TV and online & mobile Video, Internet and e-commerce, advertising/marketing, and information services. Bill has served as a divisional CEO and/or C-level executive with Kantar/WPP, TNS, and Getty Images. He was Founder and CEO of e-tailer Art.com and programmatic media trader MediaCrossing and is a former board member for public and private companies including WPP Digital, Kantar Digital, Rewards Network, major universities, and non-profits. He has extensive work experience in the Americas, Europe, India, and Israel. He is Adjunct Professor, The New School Graduate Program in Media Management and co-author of the leading industry textbook Media Selling, 5th Edition.
Michael brings over 20 years experience with Digital Marketing and Technology companies to the practice. Beginning his career in the Entertainment & Media practice at Coopers & Lybrand and Andersen Consulting, he went on to work with The Walt Disney Company and AOL Time Warner. Michael has been CEO of both Fairchild Media and Zenovia.
He has advised a series of marketing technology ventures including AddThis, Integral Ad Science, MediaMath, and Sonobi. He has participated in fundraising for startups that collectively raised over $110 million from Tier 1 VCs. Michael also served in the United States Air Force rising to the rank of Captain and serving in Operation Desert Storm, the first Iraq war.
Robert is a leading Data and DMP systems expert with extensive experience designing high-performance data solutions for global publishers and marketers. Robert has worked for iSOCRATES through multiple successful consulting assignments and brings over 20 years of experience driving analytics, consumer insights, optimization, and technology solutions in big data, media, programmatic, web, CRM, and operations to the practice. Robert also leads the design and development team behind iSOCRATES DatalyticsTM and iSOCRATES Salesforce DMP-as-a-Service products. As a company executive, Robert led the development of systems, data, and collaboration solutions for Thompson Reuters, X+1 / RocketFuel, and Univision.