In 2015, after many years leading digital media and marketing innovators, the Founders of iSOCRATES concluded:

“We expect data-driven Marketing and Advertising Technology to converge and the market transition to Programmatic will be complex, expensive and require skills, capabilities, and human resources publishers, marketers, agencies, and enablers lack”.

The next day, iSOCRATES was established to help fill the void with a sole focus on providing onshore-offshore Madtech Resource Planning and Execution™ (MRPE).

These are our leaders.

William “Bill” Lederer

William “Bill” Lederer


Bill leads iSOCRATES and founded the firm with Michael Weaver. He is a global C-Level digital media and marketing services executive with extensive consulting/ founding/ building / turnaround expertise in both entrepreneurial and established companies in Programmatic trading, Advanced TV and online & mobile Video, Internet and e-commerce, advertising/  marketing,  and information  services.

Bill has served as a divisional CEO and/or C-level executive with Kantar/ WPP, TNS,  and Getty Images. He was Founder and CEO of e-tailer Art.com and programmatic media trader MediaCrossing and is a former board member for public and private companies including WPP Digital,   Kantar Digital, Rewards Network, major universities, and non-profits. He has extensive work experience in the Americas, Europe, India, and Israel. He is Adjunct Professor, The New School Graduate  Program in Media Management and co-  author of the leading industry  textbook  Media Selling, 5th Edition.

Ashwini Thammaiah

Ashwini Thammaiah


Ashwini is a leading B2C-B2B Email Marketing, CRM and Programmatic systems and execution leader with 17+ years of experience in IT & ITES organizations with functions spread across Delivery Operations offshore/onshore model, Client Management, Technology, and Operational Leadership in uniquely challenging situations. Proven track record in extensive managerial experience building teams that deliver high performance and high-quality cross-border campaigns against tight deadlines for some of the world’s leading publishers, marketers and agencies. Past roles and experience include Technical Training, Client Service Analyst, Web Development, Team Coordinator, Database Developer, Technical Lead, Project Lead, Associate Manager, Delivery Manager.

Excellent project management, problem-solving, analytical, cross-functional collaboration, and written and verbal communication and interpersonal skills. Capable of resolving multiple and complex issues by motivating staff to adapt to change consistently in dynamic environments. Ashwini is responsible for the day-to-day operations of iSOCRATES India, our Mysuru, India-based Media and Marketing Services Center of Excellence.

Blake Pierson

Blake Pierson


Blake is a marketing and media professional with over two decades of experience, working in both demand and supply-side roles. His early background includes work at agency Wieden+Kennedy developing spot broadcast, print and OOH media plans for partners such as Nike, Subaru, Holland America Line and Microsoft.

Blake spent the next 10 years at AOL in partner success and sales development leadership roles. Most recently, Blake led efforts to commercialize new shopper marketing solutions at Catalina Marketing and was digital marketing strategy lead at Lazydays Holdings, a large retailer.

Amanda Morales

Amanda Morales


Amanda started her career in media and marketing a decade ago in New York City initially gaining experience in traditional media working in TV and print advertising companies. She transitioned into digital marketing working in Account Management where she developed extensive knowledge in audience targeting and optimized media campaigns across programmatic, email, social and video media channels.  

More recently, Amanda has been able to apply her experience in Client Success and Product/Project roles.  Amanda takes a solution-based approach and finds satisfaction in providing partners not only with effective products but also with effective results.

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