MAdTechBI Frequently Asked Questions

MAdTechBI Frequently Asked Questions
  • What is MAdTechBI?
    • MAdTechBITM is the unified media and marketing data and business intelligence platform purpose-built for both MarTech and AdTech to serve both the supply-side and the demand-side including publishers, marketers, agencies and their enablers. It is well tested and operates as the heart of the iSOCRATES MAdTech Operating System. You can see how it is successfully deployed as a part of a larger omnichannel media and marketing planning, activation and billing system here.
  • How does it compare to my current reporting and analytics solution?
    • That depends on what you may be using. A multi-purpose, general BI solution will likely require a great deal of labor, but is unlikely to accomplish the same things MAdTechBI does now or can be tasked to do. More specific MarTech or AdTech analytical tools can provide point solutions, but may be more costly and do not offer MAdTechBI’s enterprise-grade qualities, flexibility or highly accountable 24/7/365 support.
  • Is MAdTechBI a replacement for or augmentation to other BI tools or systems?
    • This platform can either be a replacement or can serve to augment current BI solutions, depending on specific needs and interests.
  • Who is it for?
    • MAdTechBI was developed for the use of publishers, marketers, agencies, and enablers like data and tech companies who supply them. It is for those on the buy-side or sell-side needing MarTech and/or AdTech help.
  • Why do I need it?
    • Consider how much more you and your team can accomplish with the time saved and better decisions brought on by simplifying and unifying your data, reporting and analytical needs. Know more sooner, with less difficulty, and at lower cost. Get the support you need and deserve from an always-on team that really understands the technology and what it takes to get business value out of this kind of investment.
  • Is this a Managed Service or Self-Service?
    • MAdTechBI is available full-service with extensive customization and support as well as on a less costly, self-service basis.
  • How many different pre-built dashboards and scorecards are available?
    • There are well over 100 pre-built, tested and currently deployed reports, dashboards, scorecards, and alerts available for use.
  • How much does it cost?
    • Packages at the advanced level and above typically price from $5,000 per month or more plus a modest set-up fee, depending on the specific configuration required.
  • How hard is to get started with MAdTechBI from scratch or if our firm already have reporting and analytics resources?
    • From executed contract to launch, typically client-partners are able to be operational within weeks, including training, whether starting from scratch or by transition.
  • What level of support is available? In what time zones? Can we speak with someone or is this just email?
    • iSOCRATES is proud to offer 24/7/365 a combination of onshore-offshore technical and client-partner support by an array of highly skilled, specially trained full-time professionals that can be reached online and by phone on a dedicated or shared basis.
  • What is the uptime promise?
    • Our Service Level Agreement guarantees 99.9%, though our actual experience is closer to 99.999% and is monitored continuously.
  • What’s the operating system and where are the servers?
    • iSOCRATES MAdTechBI is home grown, Linux-based, run on the AWS cloud, and mirrored throughout the world for speed and security.
  • Are there different types of user licenses? If so, what are they (how are they different)?
    • There are three levels of access and features available: Viewer (read-only), Designer (limited customization) and Administrator (administrative and customization privileges).
  • What doesn’t the system do at this time?
    • iSOCRATES MAdTechBI is not meant for: comprehensive accounting, media strategy (as opposed to media planning which it does offer), turnkey proposal generation, or self-service media activation without the help of human beings. But, it does a superior job at delivering affordable, unified data-driven media, marketing, and advertising reporting and analytics.
  • What type of white-label is available?
    • Depending on the version selected, firms may choose to include their own logo, logo plus look-and-feel, or even multi-tier private label with full parent-child branding.
  • What integrations and output options do you have available?
    • MAdTechBI comes with 150+ MarTech, AdTech, DataTech, Operations, Finance, and various general data integrations and outputs with more under development. Learn more here.
  • What if I need data from or need to push to a source for which MAdTechBI does not currently have a connection?
    • No problem. With or without API, structured or unstructured, documented or not, our data engineers and analysts would be pleased to help. Depending on timing, complexity, and the popularity of the resource, there may or may not be additional expense to add a new data resource.
  • Does this system include its own ability to consolidate and integrate external data including ETL (i.e., Extract, Transform, and Load) capability?
    • Uniquely, MAdTechBI includes at no additional cost its own custom-built and well-tested ETL and Data Matching Table tools that both: 1) copy data from one or more sources into our system which represents the data differently from the source or in a different context than the source, and 2) provide a single view of a person, device, or household across personally identifiable and non-personally identifiable channels.
  • Does this system include a data warehouse?
    • MAdTechBI includes at no additional cost a full-scale, highly-tuned data warehouse with the staff to support it included.
  • How often does the system update?
    • All client-partners seats and instances update continuously with data ingestion, processing and sharing available at regular intervals, on-demand, and real-time to the extent available.
  • Is there an alert system available?
    • iSOCRATES MAdTechBI offers real-time, rules-based alerts that can be pushed virtually anywhere, anytime to anyone. It is hard to overestimate their importance and the positive impact they can have on your business.

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