Managed Services Staffing

This Managed Services Staffing overview provides detailed descriptions of each member of our offshore global delivery staff.

iSOCRATES provides experienced US-based Partner Success Managers, at no additional cost to client-partners, whose role it is to translate partner requirements and delivery team needs and activities, coordinate continuous communications between all parties, and provide timely reporting and analytics.

Typical iSOCRATES staffing oversight is as follows :

Small Teams
Teams of less than 3 FTEs do not require additional coordination and management. Teams of 3 to 10 FTEs require one Grade Four FTE to coordinate activities and manage delivery.

Mid-size Teams
Teams of 10 to 20 require two Grade Four FTEs and one Grade Five FTE to coordinate activities and manage delivery.

Large Teams
Teams of more than 20 require three Grade Four FTEs, one Grade Six FTE, and oversight by a dedicated US-based Partner Success Manager to coordinate activities and manage delivery.

R

Small Teams

Teams of less than 3 FTEs do not require additional coordination and management. Teams of 3 to 10 FTEs require one Grade Four FTE to coordinate activities and manage delivery.

R

Mid-Size Teams

Teams of 10 to 20 require two Grade Four FTEs and one Grade Five FTE to coordinate activities and manage delivery.

R

Large Teams

Teams of more than 20 require three Grade Four FTEs, one Grade Six FTE, and oversight by a dedicated US-based Partner Success Manager to coordinate activities and manage delivery.

Grade Two Specialists

Analyst, Ad Operations

The Analyst, Ad Operations is responsible for creating, implementing, testing and trouble-shooting digital campaigns based on the requirements provided by partners & internal strategy. Proper set up of an ad server is a critical part of monetizing a site or setting up and optimizing line items in an insertion order. Our Analyst, Ad Operations Specialists have deep experience implementing GAM (Small Business, Legacy, and Premium), and GMP, among other ad operations platforms. These Specialists ensure full delivery, optimizing for CTR/CPC/CPA and monitoring for any issues (e.g. over delivery, discrepancies, etc.). The Analyst, Ad Operations Specialist augments partner teams working in a dynamic, time-compressed, high-tech environment completing a variety of tasks in parallel.

Responsibilities

  • Work closely with partner and internal teams to ensure that campaigns are being set up correctly, tracked & optimized properly for the entire time they are running
  • Work with partner and internal teams to troubleshoot any creative or pixel-related questions from partner teams
  • Implementing demand to increase the bid density
  • Managing campaigns served through GoogleTM and others
  • Setting up the campaign with no risk of revenue impact
  • Providing regular suggestions and changes to maintain and improve continuous monetization
  • Working on a variety of DSP, SSP and DMP platforms
  • Working closely with the AO Level II, Data Management Platform (DMP) manager, analysts, and other team members and is involved in troubleshooting data and analytic processes and operations
  • Ad Tag Trafficking
  • Prepare reports by collecting, analyzing, and summarizing information
  • Work closely with US-based project teammates

Analyst, Reporting and Analytics

Dedicated analyst to manage partner reporting systems and build standard and custom analytics reports. This analyst will pull avails reports, provide input to media plans, and prepare post campaign performance reports.

Responsibilities

  • Designs and develops reporting metrics
  • Provides reports and analyses to drive key business decisions
  • Provides insights into the link between raw enterprise data and information managements decision making
  • Data extraction, analysis and transformation into reports
  • Management of the day to day reporting changes to MAdTechBI platform

Billing Analyst

The billing analyst’s responsibilities include coordinating with other departments to ensure all sales and orders are accurately billed for, setting clients up for billing, issuing invoices, and ensuring invoices correspond with balance sheet reports.
To be successful as a billing analyst you should be able to work independently and efficiently under pressure.
Ultimately, an outstanding billing analyst should be able to ensure smooth and accurate billing operations.

Essential Duties and Responsibilities

  • Oversees billing team to ensure all vendor invoices are entered into Mediaocean and cleared for payment
  • Sets up Bi-Weekly Status to discuss billing status with Media Buying Leads
  • Works with buying team when necessary to match vendor invoices with purchased orders to determine accuracy of information on invoice
  • Gathers information for new vendors and enters into Mediaocean or Freewheel Strata or similar platforms
  • Assist with all broadcast (local and national), digital, OOH, and print billing needs including reconciliations during the invoice stage
  • Reviews vendor statements for possible past due amount/credits
  • Maintains confidentiality of financial data and related records
  • Maintains accuracy in work performed
  • Works directly with the client finance department to provide updates on reconciliation and if any vendor payments are due that have yet to be paid

Responsibilities

  • Analyzing all billing procedures and identifying opportunities for improvement
  • Verifying with other departments that orders have been fulfilled
  • Preparing, issuing, and sending invoices
  • Reviewing invoices to ensure billing accuracy
  • Reviewing sales sheets to ensure the billing of all sales
  • Reconciling invoices with balance sheet reports and resolving any discrepancies
  • Communicating with clients and other departments, resolving issues, and providing clarifications
  • Ensuring clients’ billing accounts are set up correctly and according to their requirements
  • Maintaining updated records of accounts receivable
  • Preparing reports and meeting billing deadlines

QA Analyst

The QA Analyst works directly with the partner’s digital media operations team to check and confirm the quality of all outputs.

Responsibilities

  • Documents digital media operations for partners
  • Builds and maintains detailed checklists of quality requirements for each step of the process
  • Conducts reviews of the output for consistency against agreed quality metrics in each checklist
  • Makes recommendations for process improvements by partner teams

BI Integration Specialist

The MAdTechBI Integration Specialist is in charge of setting up and managing all data feeds into MAdTechBI. The MAdTechBI Integration specialist works in API, JSON, .CSV and all other integration types. They implement, troubleshoot and manage data feeds in MAdTechBI.

Responsibilities

  • Receive and confirm all credentials for integration
  • Implement data feeds into the MAdTechBI System
  • Troubleshoot all integrations
  • Provide dev ops with reports pertaining to data flow
  • Identify potential data leakage or implementation errors

Email/Implementation Specialist

Email Specialist focuses on building email lists, End to end campaign setup, creating emails, and nurturing leads through written communications.

Responsibilities

  • Design and implement direct email marketing campaigns
  • Creating and monitoring a wide variety of email marketing campaigns
  • Ensuring design and layouts of emails are optimized, user and mobile-friendly
  • Proofreading key messaging in and out of email templates
  • Sending graphics requests to designers
  • Compiling and purging email lists
  • Following up on emails
  • Placing product orders
  • Tracking and analyzing campaign results
  • Aiding additional digital marketing efforts.

Grade Three Specialists

Ad Operations Level II

The Ad Operations Level II’s (AO Level II) main responsibility is working hands-on in a team that supports publishers and demand partners while ensuring profitable operations for partners.

Responsibilities

  • Overseeing GAM ad server structure and campaigns
  • Optimizing specific demand to increase the highest probability of winning bids
  • Managing and optimizing existing campaigns served through GoogleTM and others
  • Onboarding new supply-side and demand-side partners
  • Understanding requirements and setting up the campaign with no risk of revenue impact
  • Understanding the impact of changes and best use of available demand and supply to generate maximum yield from the available inventory
  • Providing regular suggestions and changes to maintain and improve continuous monetization
  • Implementing monetization strategies to sell-through unused inventory
  • Presenting and helping to execute new revenue generating ideas using the latest strategies in AdTech
  • Supporting a variety of DSP, SSP and DMP platforms
  • The AO Level II works closely with the Data Management Platform (DMP) manager, analysts, and other team members and be involved in troubleshooting partner data and analytic processes and operations

The AO Level II works with partner and internal teams that describe, report on, analyze, predict, and prescribe all audience and campaign data and related programmatic planning and execution as well as select Managed Services on behalf of select supply-side and demand-side partners. Additionally, the AO Level II supports partner management and internal teammates conducting day-to-day media trading desk activities across a variety of media channels including display, mobile, video, social, native, and advanced tv/audio ad products.

Campaign Manager, Ad Operations

The Campaign Manager, Ad Operations works directly with US-based Demand Side Trading & Partner Success Management as well as the Data & Analytics team, to develop tactical executions that align with partner advertising goals and objectives. The Campaign Manager will deliver results from these tactical executions by implementing campaigns in the ad server. The Campaign Manager will also be responsible for day to day management of campaigns as well as identifying opportunities within each campaign to improve performance and take action to improve results.

Responsibilities

  • Setting up campaigns in GAM and other ad servers
  • Monitoring campaign delivery, performance and margin to ensure all targets are met
  • Working on a variety of DSP, SSP and DMP platforms
  • Working closely with the Data Management Platform (DMP) manager, analysts, and other team members and is involved in troubleshooting data and analytic processes and operations
  • Ad Tag Trafficking
  • Lead monitoring and performance for all campaigns
  • Provide regular campaign updates to the Sales and/or Partner Success Management teams to ensure the partner’s KPIs are met
  • Responsible for pacing, margin and performance for all programmatic campaigns
  • Reconciliation of billing figures from the platform and populating templates for invoicing

The Campaign Manager works with the team that describes, reports on, analyzes, predicts, and prescribes all audience and campaign data and related programmatic media trading as well as select Managed Services on behalf of select supply-side and demand-side partners.

Web Developer/HTML Coder

Web Developer/Email Campaign Developer/HTML Coder provides complete end-to-end coding of landing pages/cloud pages/marketing email templates for partners. Additionally, the Web Developer/HTML Coder adds functionality to landing pages, direct HTML projects like design (PSD) to HTML conversion, code AmpScript/JavaScript and performs tests on Email Templates and landing pages and their background code.

Responsibilities

  • Creating marketing email templates/landing pages for partners
  • Codes in PSD to HTML conversion, WordPress, HTML5/CSS3, APMScript, JavaScript, jQuery, Bootstrap, Media query
  • Does Salesforce Marketing Cloud (SFMC) account configuration in Email Studio tasks like and not limited to creating DEs, Import Activity, Automation Studio, Journey Builder, Data Activity
  • Makes technical recommendations related to user experience and capabilities

Web Designer/Graphic Designer

The creative designer designs email campaigns/newsletters, display advertisements for static & rich media banners, social media ads, PDOOH, video creatives. Additionally, the creative designer is also available to advise the partner about the design of website related banners/images.

Responsibilities

  • Creative approach to strategic and design layouts and other front-end internet solutions
  • Works with partner teams conceptualizing and designing visual communications
  • Designs Banner Ads, Email/Newsletter/Display creative, Facebook Creative, Landing Pages
  • Ensures timely delivery
  • Develop new designs and concepts, graphics and layouts per partner direction

Senior Designer/UI/UX

The Senior Creative Designer oversees and manages the team that designs email campaigns/newsletters, display advertisements for static & rich media banners, social media ads, PDOOH, video creatives. Additionally, the Senior Creative Designer directs and manages the design of partner websites as well as related banners/images.

Responsibilities

  • Creative approach to strategic and design layouts and other front-end internet solutions
  • Works with partner teams conceptualizing and designing visual communications
  • Designs Banner Ads, Email/Newsletter/Display creative Designing, Facebook Creative, Landing Pages
  • Ensures timely delivery
  • Develop new designs and concepts, graphics and layouts per partner direction

Developer/Dev Ops

The Developer/Dev Ops writes PHP/Python/VB/Java programing code to a high standard, in a timely and scalable manner for partners. This resource augments and supports all aspects of the ongoing software development for partners including any part of a development project from initial inception/specification, through to developing, testing, launching, optimizing and maintaining.

Responsibilities:

  • Determines operational feasibility by evaluating analysis, problem definition, requirements, solution development, and proposed solutions
  • Documents and demonstrates solutions by developing documentation, flowcharts, layouts, diagrams, charts, code comments and clear code
  • Prepares and installs solutions by determining and designing system specifications, standards, and programming
  • Improves operations by conducting systems analysis; recommending changes in policies and procedures
  • Obtains and licenses software by obtaining required information from vendors; recommending purchases; testing and approving products
  • Provides information by collecting, analyzing, and summarizing development and service issues
  • Accomplishes engineering and organization mission by completing related results as needed
  • Develops software solutions by studying information needs; conferring with users; studying systems flow, data usage, and work processes; investigating problem areas; following the software development lifecycle

QA/Tester (Software)

Software Tester is responsible for Quality Assurance stage of Software Development and also conduct Automated and Manual Tests to ensure the Software Developed is fit for purpose and bugs removed within and gets deployed to everyday users.

Responsibilities

  • Analyzing users stories and use cases requirements for validity and feasibility
  • Collaborate closely with Software Designers and Program Managers

Senior QA Analyst

The Senior QA Analyst manages the quality assurance team that augments and works directly with the partner’s digital media operations team to check and confirm the quality of all outputs.

Responsibilities

  • Manages and produces documentation of digital media operations for partners
  • Oversees and is responsible for the development and maintenance of detailed checklists of quality requirements for each step of the process
  • Conducts reviews of the output for consistency against agreed quality metrics in each checklist
  • Makes recommendations for process improvements by partners teams

BI Analyst

BI Analyst (BIA) is highly analytical and has IT, communications, and problem-solving skills to work in a team of iSOCRATES MAdTechBITM engineers, developers, data scientists, and analysts. As a BIA, you will be responsible to transform data into insights that drive business value. Through use of data analytics, data visualization and data modelling techniques and technologies, identify trends that can help other departments, managers and executives make business decisions to modernize and improve processes in the organization.

Responsibilities

  • Work with internal department stake holders as well as clients (partners) in gathering the requirement
  • Review and validate customer data as they are collected
  • Oversee the deployment of data to the data warehouse, API and non-API integrations
  • Develop policies, procedures, requirement gathering documents for the collection and analysis of data
  • Create or discover new data procurement and processing programs
  • Collaborate with DevOps/IT team to deploy software and hardware upgrades that make it possible to leverage big data use cases
  • Implement new data analysis methodologies
  • Review customer files to ensure integrity of data collection and utilization
  • Perform data profiling to identify and understand anomalies
  • Help with data visualization by creating mock-ups
  • Work on internal reports and presentations

BI Senior Integration Specialist

The Senior Integration Specialist will work to understand and implement client’s integration needs. In some cases, this will be utilizing available API, JSON, CSV and all other technologies to integrate our product directly with their systems and in other cases developing custom integrations
when an API is not available.

Responsibilities

  • Support company’s project team in gathering requirements and setting up and implementing integrations
  • Develop standard integrations that can be utilized with multiple clients
  • Support customer inquiries when received and work with clients their specific integration requirements
  • Assist in the deployment and use of any specialized/custom software
  • Be part of development teams in building new integrations for custom data feeds

    Data Engineer

    Data Engineer is responsible for finding trends in Data sets and Developing Algorithms to help make raw data more useful to the Organization.

    Responsibilities

    • Develop, construct, test and maintain architectures
    • Align architecture with business requirements
    • Data acquisition related to AdTech-DSPs, SSPs, etc.
    • Develop data set processes
    • Use programming language and tools
    • Identify ways to improve data reliability, efficiency and quality
    • Conduct research for industry and business questions
    • Use large data sets to address business issues
    • Deploy sophisticated analytics programs, machine learning and statistical methods
    • Prepare data for predictive and prescriptive modeling
    • Find hidden patterns using data
    • Use data to discover tasks that can be automated
    • Deliver updates to stakeholders based on analytics

     

      Grade Four Specialists

      Senior Campaign Manager/ Yield Manager

      The Senior Campaign Manager/ Yield Manager provides comprehensive yield management for both direct and indirect ad sales monetization. This work is based upon analysis of optimized ad waterfall strategies including tag management and header bidding. The Yield Manager will continuously optimize pricing and provide inventory avails with continuous reporting provided.

      Responsibilities

      • Monitor and selI out all partner inventory all the time, at the highest prices possible for the publisher
      • Analyze which buyers will have access to how much inventory, at which time, through which buying channels, at which CPMs
      • Maintain fill rates and CPMs as high as possible
      • Manage Demands needs

      Media Strategist/ Planner

      The Media Strategist/ Planner works directly with the partner’s Demand Side Trading team & US-based Partner Success Management as well as the Ad Operations team and the Data & Analytics team, to recommend and plan tactical executions that align with partner advertising goals and objectives. The Media Strategist / Planner will recommend media plans to be implemented as campaigns in the ad server by Ad Operations team. The Media Strategist/Planner will also be responsible for recommending optimization of campaigns as requested by Ad Ops team to improve performance and take action to improve results.

      Responsibilities

      • Strategy and planning for all Demand Side campaigns
      • Regularly review campaign updates from the Sales and/or Partner Success Management teams to ensure the partner’s KPls are met
      • Responsible for creating strategies and plans that meet partner pacing, margin and performance requirements for all programmatic campaigns
      • Provide insights and feedback to platform partners in order to improve functionality of the platforms used for media buying

      DMP/CDP/CRM Manager

      The DMP/CDP/CRM Manager oversees, directs and manages the team that sources 1st/2nd/3rd party audience, content, contextual, and pricing data, manages a variety of data and analytic platforms, develops proprietary data and technology, analyzes data, and optimizes media trading and campaign performance to ensure successful delivery and outcomes.

      The DMP/CDP/CRM Manager works closely with Partner Success to inform and continuously train the Partner Data Management Platform(DMP) managers, analysts, and other team members to become more proficient in their respective roles as well as teach them how to troubleshoot data and analytic processes and operations. The DMP/CDP/CRM Manager will describe, report on, analyze, predict, and prescribe all audience and campaign data and related programmatic media trading as well as select Managed Services on behalf of select supply-side and demand-side partners.

      Responsibilities

      • Manages the team that sources 1st/2nd/3rd party audience, content, contextual, and pricing data
      • Manages a variety of data and analytic platforms
      • Develops proprietary data and technology
      • Optimizes media trading and campaign performance to ensure successful delivery and outcomes

      Senior Developer/Dev Ops

      The Senior Developer / Dev Ops oversees and directs the team that writes PHP/Python/VB/Java programing code to a high standard, in a timely and scalable manner for Partners. This resource serves as the main point of contact for partners for all augmentation and support of ongoing software development for Partners including any part of a development project from initial inception/specification, through to developing, testing, launching, optimizing and maintaining.

      Responsibilities

      • Determines operational feasibility by evaluating analysis, problem definition, requirements, solution development, and proposed solutions
      • Documents and demonstrates solutions by developing documentation, flowcharts, layouts, diagrams, charts, code comments and clear code
      • Prepares and installs solutions by determining and designing system specifications, standards, and programming
      • Improves operations by conducting systems analysis; recommending changes in policies and procedures
      • Obtains and licenses software by obtaining required information from vendors; recommending purchases; testing and approving products
      • Provides information by collecting, analyzing, and summarizing development and service issues
      • Accomplishes engineering and organization mission by completing related results as needed
      • Develops software solutions by studying information needs; conferring with users; studying systems flow, data usage, and work processes; investigating problem areas; following the software development lifecycle

      Senior Web Developer/HTML Coder

      The Web Developer, Email Marketing is responsible for the day-to-day, hands-on execution of email marketing campaigns in support of company and business unit objectives. This includes ownership of the converting design to HTML/ HTMLS creatives, setup the same in ESPs, campaign monitoring, and daily / weekly/ quarterly review of reoccurring and triggered email communications.

      Additionally, this individual maintains a current understanding of email marketing best practices and applies them to the execution of client/ internal email campaigns in collaboration with the accounts team. Required working closely with Graphic Designer and QA to meet the client requirement. Do a thorough quality check of the email creative, campaign setup and deployment activities.

      Responsibilities

      • PSD to HTML conversion, building email campaigns, database selection, and quality assurance of all outbound campaigns
      • Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling

      Senior Data Engineer

      Data Engineer is responsible for finding trends in Data sets and Developing Algorithms to help make raw data more useful to the Organization

      Responsibilities

      • Develop, construct, test and maintain architectures
      • Align architecture with business requirements
      • Data acquisition related to AdTech-DSPs, SSPs, etc.,
      • Develop data set processes
      • Use programming language and tools
      • Identify ways to improve data reliability, efficiency and quality
      • Conduct research for industry and business questions
      • Use large data sets to address business issues
      • Prepare data for predictive and prescriptive modeling
      • Find hidden patterns using data
      • Use data to discover tasks that can be automated
      • Deliver updates to stakeholders based on analytics

      Senior BI Analyst

      iSOCRATES seeks a Sr. BI Analyst (BIA) who is highly analytical and has IT, communications, and problem-solving skills to work in a team of iSOCRATES MAdTechBI™ engineers, developers, data scientists, and analysts. As a BIA, you will be responsible to transform data into insights that drive business value. Through use of data analytics, data visualization and data modelling techniques and technologies, identify trends that can help other departments, managers and executives make business decisions to modernize and improve processes in the organization.

      Responsibilities

      • Work with internal department stake holders as well as clients (partners) in gathering the requirement
      • Review and validate customer data as they are collected
      • Oversee the deployment of data to the data warehouse, API and non-API integrations
      • Develop policies, procedures, requirement gathering documents for the collection and analysis of data
      • Create or discover new data procurement and processing programs
      • Collaborate with DevOps/IT team to deploy software and hardware upgrades that make it possible to leverage big data use cases
      • Monitor analytics and metric results, recommend value additions to customers as well as internal department managers to produce dashboards with meaningful information about the programmatic as well as other digital channel campaigns
      • Implement new data analysis methodologies
      • Review customer files to ensure integrity of data collection and utilization
      • Perform data profiling to identify and understand anomalies
      • Help with data visualization by creating mock-ups
      • Work on internal reports and presentations

      Grade Five Specialists

      Senior Media Strategist/Planner/Optimization

      The Senior Media Strategist/Planner/Optimization provides comprehensive strategic plans for both direct and indirect ad sales monetization and / or advertising campaigns. This work is based upon analysis of optimized ad waterfall strategies including tag management and header bidding. The Senior Media Strategist/Planner/Optimization will continuously optimize pricing and provide inventory avails with continuous reporting provided.

      Responsibilities

      • Direct the internal team and augment the partner team responsible for media planning and delivery
      • Analyze which buyers will have access to how much inventory, at which time, through which buying channels, at which CPMs
      • Serve as the main point of contact for partner Media Strategy/Planning/Optimization management

      Technical Lead

      This role is responsible for all data engineering and Bl projects solution design and implementation personally and through his/her team members.

      Responsibilities

      • Translate business needs to technical specifications
      • Scope, plan and estimate implementation projects
      • Develop, construct, test and maintain architectures
      • Identify and apply Bl (Sisense and Marketing Cloud Intelligence) product features where necessary and required
      • Design, build and manage reporting dashboards (e.g., reporting tools) in collaboration with implementation team
      • Managing infrastructure required to host Bl (Sisense and Marketing Cloud Intelligence) tools
      • Evaluate and improve existing (Sisense and Marketing Cloud Intelligence) dashboards, streams, and reports in collaboration with implementation team
      • Collaborate with implementation team to integrate data from various channels and build dashboards
      • Data acquisition related to AdTech-DSPs, SSPs, etc.
      • Develop and execute database queries and conduct analyses
      • Create visualizations and reports for requested projects in collaboration with implementation team
      • Identify manual processes that can be automated
      • Find hidden patterns using data
      • Perform ongoing refactoring of code thereby delivering continuous improvement
      • Make API configuration as self-servicing as possible
      • Develop and update technical documentation
      • Provide guidance, mentorship and leadership to fellow Data Engineers
      • Interface with project manager regularly to help them achieve their business and technological goals

      Team Leader, Ad Operations

      The Team Lead, Ad Operations works with the partner’s project leadership to oversee and manage the project team to meet partner requirements. Project may include ad campaigns, ad trafficking, deployment, troubleshooting, campaign optimization, work on pacing reports, campaign performance reports and collaboratively working with digital marketing team members and product development teams on a day to day basis.

      Responsibilities

      • Work to ensure internal teams, partners and partners are adhering to internal process timelines and procedures for successful partner campaign executions
      • Creates checklist to monitor daily deliverables and make sure team delivers the job as planned. Ensures timely performance review for the team members
      • Leads setup of campaigns and other SSP structures within multiples Supply Side Platforms and demand, proactively anticipate issues and make sure team is aware of repercussions if issues are not rectified prior to launch
      • Tracks the performance of multiple open marketplaces using our internal tools and detect opportunities to improve the global monetization as necessary
      • Coordinate internal meetings with planning teams to review upcoming schedule and campaign objectives/components
      • Be the primary point of contact for external vendors/publisher sites for all advertising technical issues and questions with ad serving
      • Update the deals settings and manages deal workflow

      Team Leader, Search

      Leads SEM and Analytics. A Search engine marketing expert that leads partner relationships and is involved in the day-to-day strategy and implementation.

      Responsibilities

      • End to end search engine marketing campaigns on GoogleTM, Yahoo and Bing
      • SEM performance tracking, analysis and reporting
      • Create ad copy and perform keyword research, analysis and optimizations
      • Set up and analyze A/B testing, and share results accordingly
      • Manage and track spend across SEM campaigns, keyword optimization

      Team Leader, Marketing Automation and Email Marketing

      Leads MarTech projects and is responsible for the day-to-day, hands-on execution of email marketing programs in support of partner objectives. Leads setup, maintenance and daily/weekly/quarterly review of reoccurring and triggered email communications. The Team Lead, Marketing Automation and Email Marketing applies email marketing best practices to the execution of partner/internal email campaigns in collaboration with the Partner.

      Responsibilities

      • Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns using AdobeTM Marketo, ZetaTM, SFMC or Marketing Cloud Account Engagement.
      • Manage day to day communication with partner/internal teams via email, ZetaTM  Smart and IMs
      • Help the campaign manager prioritize the work and do due diligence in providing timely responses to partners proactively
      • Building email campaigns, list/audience selection, HTML coding, landing page build and quality assurance of all outbound campaigns
      • Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as needed

      Technical Lead (Engineering)

      Technical Lead – Data Engineering is responsible for finding trends in Data sets and Developing Algorithms to help make raw data more useful to the Organization. Tech Leader manages and guides a team of Data Engineers and Sr. Data Engineers and motivate them to complete assigned tasks within the timelines.

      Responsibilities

      • Lead a team and motivate them
      • Develop, construct, test and maintain architectures
      • Align architecture with business requirements
      • Data acquisition related to AdTech-DSPs, SSPs, etc.,
      • Develop data set processes
      • Use programming language and tools
      • Identify ways to improve data reliability, efficiency and quality
      • Conduct research for industry and business questions
      • Use large data sets to address business issues
      • Deploy sophisticated analytics programs, machine learning and statistical methods
      • Prepare data for predictive and prescriptive modeling
      • Find hidden patterns using data
      • Use data to discover tasks that can be automated
      • Deliver updates to stakeholders based on analytics

      Grade Six Specialists

      Manager, All Practices

      The Delivery Manager’s main responsibility is to lead different departments of the organization ensuring quality of work is delivered to the client-partners. This role requires a mastery of digital advertising and marketing as it relates to creation, implementation, optimization, analysis, and reporting of biddable media (e.g., programmatic, search, social, mobile, native) and email. She/He will also–with the help of the Talent Acquisition team–recruit, train, manage and inspire the team that monitors, analyzes, and optimizes all paid, owned and earned media and marketing campaign performance to ensure successful delivery and to support all programmatic, audience extension, audience development programs, and marketing automation/email efforts.

      This executive will directly lead managers responsible for media planning and buying, ad monetization, ad operations and reporting, and martech planning and execution. The ability to communicate and lead, project manage, multi-task, and work well with U.S. and other offshore team members is a must to be successful in this position. Company client-partners primarily require English language fluency and operate on four continents currently.

      Responsibilities

      • Manage AdTech, Search & Social and MarTech P&Ls while supporting the VP-Global Delivery with revenue and profitability activity reports daily, weekly, and monthly, as well as other campaign accounting related efforts specifically tied to campaign delivery working with the department managers
      • Improve existing processes and introduce new processes wherever necessary
      • Identify opportunities within departments to improve efficiency of deliverables and quality
      • Streamline documentation across the board
      • Support strategic discussions with VP, Global Delivery to achieve the organization goals
      • Identify automation areas in the processes, work with the engineering team in getting them actualized
      • Ensure each department manager is equipped with right tools, talent and skills to manage the teams and client deliverables without any quality issues
      • Analyze processes across the verticals to determine best practices and suggest improvements wherever necessary
      • Manage employee performance metrics and quarterly, yearly reviews
      • Daily scrum with the managers to understand things that are going well and that needs any kind of support from the DM
      • Work with Talent Acquisition and HR activities, including respective department managers
      • Inventory forecasts and insights to Marketing and Account Management team for media plans
      • Involve in discovery calls with new prospects

      Data Scientist (DS)

      The DS will work closely with the Manager, Data and Analytics and the Data Management Platform (DMP) Manager and other team members and be involved in improving and troubleshooting data and analytic processes and operations.

      The DS will work as a member of the team that describes, reports on, analyzes, predicts, and prescribes all audience and campaign data and related programmatic media trading as well as select partner-focused Managed Services on behalf of select supply-side and demand-side partners.

      This DS will support all managers and teammates in their day-to-day media trading desk activities across a variety of media channels including display, mobile, video, social, native, and advanced tv/audio ad products.

      Responsibilities

      • Manages a variety of data and analytic platforms
      • Develops proprietary data and technology, including modeling
      • Analyzes data, and optimizes media trading and campaign performance to ensure successful delivery and outcomes
      • Sources 1st/2nd/3rd party audience, content, contextual, and pricing data
      • Delivers actionable partner-focused results on demand and proactively

      Grade Seven Specialists

      Engagement Manager

      Engagement Manager is the main point of contact for servicing our partners. The Engagement Manager develops strong relationships with partners, connecting with key business executives and stakeholders, and is responsible for identifying and driving partner growth opportunities. The Engagement Manager is responsible for all aspects of the pre-and post-digital sales process including media plan creation and execution, campaign delivery, partner satisfaction, and upselling. The Engagement Manager is also responsible for directly or indirectly managing and maintaining audience-based programmatic media programs and building and managing data segments.

      Responsibilities

      • Day-to-day point of contact with our key partners. Build, grow and maintain relationships, gaining deep understanding of their business and marketing needs
      • Working with Delivery team in India, to monitor and optimize campaign metrics for delivery and KPIs; provide detailed reporting and recommendations throughout campaign lifecycle
      • Address partner queries effectively and in a timely manner
      • Generate post campaign presentations providing key insights on performance
      • Build audience segments in our DMP and develop insights from data sources to improve segmentation
      • Troubleshoot technical issues with programmatic deals and keep partners informed
      • Become an expert in using SSPs, DSPs and DMPs
      • Recruit, hire, train, retain and grow Partner Success Managers and Account Coordinators
      • Help develop best practices by creating training materials, sales materials and customer facing guides

       

      Project Manager

      Project Managers oversee the production of deliverables. They work closely with various technical and non-technical team members, managing and running more complex, enterprise and strategic technical projects. They are subject matter experts who actively participate in the project, scoping, contracts review, knowledge transfer, and budget management

      Responsibilities

      • Act as the customer’s first point of contact for implementation related aspects.
      • Define and manage scope, and requirements across the project life cycle.
      • Analyze and understand client’s business objectives and translate them technical requirements.
      • Compile dependencies, commitments, and development milestones into a project plan. Track and update the plan on a regular basis.
      • Communicate Project Status internally and to the customer. Ensure that any issues which may impact objectives are brought forward and addressed
      • Manage the project’s risks, changes, and documentation.
      • Establish clear objectives for implementation and respond with urgency to achieve goals within the project timelines.

      Enterprise Architect

      Enterprise Architect is responsible for cataloging, developing, coordinating, communicating, maintaining, and enforcing overall enterprise architecture models, representations, initiatives, capabilities, and components to adequately perform the organization business and technology activities.

      Responsibilities

      • Conceive, structure at a strategic level, help maintain, and help keep competitive all aspects of the engineering solution set and code base
      • Developing the Enterprise Architecture
      • Mentoring and guiding the team members
      • Managing periodic reporting on the progress to the management and the customer
      • Merge daily tasks involved in the development, quality control, deployment, and integration of software development into a single.
      • Coordinating all Enterprise Architecture activities locally and globally
      • Developing and coordinating Architecture Plans
      • Assisting in aligning business and enterprise initiatives with the Enterprise Architecture
      • Auditing compliance within the Enterprise Architecture standards
      • Serving as advisor to senior business management on business and information integration strategies

      Solutions Architect

      The Solutions Architect is responsible to collect, evaluate oversee and prioritize partner requirements. Identify resource and system requirements in order to provide a road map for on-boarding of the partner’s systems and data.

      Responsibilities

      • Act as the main point of contact for all new partners
      • Meet with the partners to understand their needs and requirements
      • Translate the needs and requirements into an on-boarding roadmap for the Global Deliver team
      • Oversee the entire on-boarding process
      • Work with relevant teams to troubleshoot any issues
      • Work to meet all deadline set forth in the partnership contract

      Senior Data Scientist

      The Senior Data Scientist leads the team that defines, describes, architects, reports on, analyzes, predicts, and proscribes all audience, campaign and related programmatic media trading data as well as select partner-focused Managed Services and Outsourced Services on behalf of select supply-side and demand-side partners. Senior Data Scientist supports all managers and teammates in their day-to-day media trading desk activities across a variety of digital and offline media channels including, but not limited to: display, mobile, video, social, native, and advanced TV/Audio ad products.

      Responsibilities

      The Senior Data Scientist’s main responsibility is to be a great player-coach innovating and working hands-on in a team that:

      • Manages and architects a variety of data and analytic platforms & develops proprietary data and technology
      • Analyzes data and optimizes audience composition, audience value, media trading, content composition and campaign performance to ensure successful delivery and outcomes
      • Sources and manages 1st/2nd/3rd party audience, content, contextual, taxonomies and pricing data
      • Designs and delivers actionable partner-focused results proactively and on-demand
      • Conceptualizes, architects, builds, manages and delivers unique, innovative data-driven media, marketing, analytics and reporting solutions for use by the Data Science team, iSOCRATES teams and iSOCRATES partner including the automation of iSOCRATES products.

      How can we partner to create value for you?

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