This Managed Services Staffing overview provides detailed descriptions of each member of our offshore global delivery staff.
iSOCRATES provides experienced US-based Partner Success Managers, at no additional cost to client-partners, whose role it is to translate partner requirements and delivery team needs and activities, coordinate continuous communications between all parties, and provide timely reporting and analytics.
Typical ISOCRATES staffing oversight is as follows:
Teams of less than 3 FTEs do not require additional coordination and management. Teams of 3 to 10 FTEs require one Grade Four FTE to coordinate activities and manage delivery.
Teams of 10 to 20 require two Grade Four FTEs and one Grade Five FTE to coordinate activities and manage delivery.
Teams of more than 20 require three Grade Four FTEs, one Grade Six FTE, and oversight by a dedicated US-based Partner Success Manager to coordinate activities and manage delivery.
The Analyst, Ad Operations is responsible for creating, implementing, testing and trouble-shooting digital campaigns based on the requirements provided by partners & internal strategy. Proper set up of an ad server is a critical part of monetizing a site or setting up and optimizing line items in an insertion order. Our Analyst, Ad Operations Specialists have deep experience implementing GAM (Small Business Business, Legacy, and Premium), and GMP, among other ad operations platforms. These Specialists ensure full delivery, optimizing for CTR/CPC/CPA and monitoring for any issues (e.g. over delivery, discrepancies, etc.). The Analyst, Ad Operations Specialist augments partner teams working in a dynamic, time-compressed, high-tech environment completing a variety of tasks in parallel.
The Campaign Manager, Ad Operations works directly with US-based Demand Side Trading & Partner Success Management as well as the Data & Analytics team, to develop tactical executions that align with partner advertising goals and objectives. The Campaign Manager will deliver results from these tactical executions by implementing campaigns in the ad server. The Campaign Manager will also be responsible for day to day management of campaigns as well as identifying opportunities within each campaign to improve performance and take action to improve results.
The Campaign Manager works with the team that describes, reports on, analyzes, predicts, and prescribes all audience and campaign data and related programmatic media trading as well as select Managed Services on behalf of select supply-side and demand-side partners.
Dedicated analyst to manage partner reporting systems and build standard and custom analytics reports. This analyst will pull avails reports, provide input to media plans, and prepare post campaign performance reports.
The creative designer designs email campaigns/newsletters, display advertisements for static & rich media banners, social media ads, PDOOH, video creatives. Additionally, the creative designer is also available to advise the partner about the design of website related banners/images.
The QA Analyst works directly with the partner’s digital media operations team to check and confirm the quality of all outputs.
The Datalytics Integration Specialist is in charge of setting up and managing all data feeds into Datalytics. The Datalytics Integration specialist works in API, JSON, .CSV and all other integration types. They implement, troubleshoot and manage data feeds in Datalytics.
The Ad Operations Level II’s (AO Level II) main responsibility is working hands-on in a team that supports publishers and demand partners while ensuring profitable operations for partners.
The AO Level II works with partner and internal teams that describe, report on, analyze, predict, and prescribe all audience and campaign data and related programmatic planning and execution as well as select Managed Services on behalf of select supply-side and demand-side partners. Additionally, the AO Level II supports partner management and internal teammates conducting day-to-day media trading desk activities across a variety of media channels including display, mobile, video, social, native, and advanced tv/audio ad products.
The Senior Campaign Manager / Yield Manager provides comprehensive yield management for both direct and indirect ad sales monetization. This work is based upon analysis of optimized ad waterfall strategies including tag management and header bidding. The Yield Manager will continuously optimize pricing and provide inventory avails with continuous reporting provided.
The Media Strategist / Planner works directly with the partner’s Demand Side Trading team & US-based Partner Success Management as well as the Ad Operations team and the Data & Analytics team, to recommend and plan tactical executions that align with partner advertising goals and objectives. The Media Strategist / Planner will recommend media plans to be implemented as campaigns in the ad server by Ad Operations team. The Media Strategist / Planner will also be responsible for recommending optimization of campaigns as requested by Ad Ops team to improve performance and take action to improve results.
The Senior Creative Designer oversees and manages the team that designs email campaigns/newsletters, display advertisements for static & rich media banners, social media ads, PDOOH, video creatives. Additionally, the Senior Creative Designer direct and manages the design of partner websites as well as related banners/images.
The Developer / Dev Ops writes PHP/Python/VB/Java programing code to a high standard, in a timely and scalable manner for partners. This resource augments and supports all aspects of the ongoing software development for partners including any part of a development project from initial inception/specification, through to developing, testing, launching, optimizing and maintaining.
The Senior QA Analyst manages the quality assurance team that augments and works directly with the partner’s digital media operations team to check and confirm the quality of all outputs.
The Datalytics Reporting Manager is responsible for creating and managing custom reports for the higher tiers of Datalytics. They will be instrumental in taking requests from Partner Success and the Partner to provide the most accurate visual representation of data for the Partner. They will work with Dev Ops in order to pull in and create reports best suited to the partner’s needs.
The Senior Integration Specialist will work to understand and implement client’s integration needs. In some cases, this will be utilizing available API, JSON, CSV and all other technologies to integrate our product directly with their systems and in other cases developing custom integrations when an API is not available.
The Senior Media Strategist/Planner/Optimization provides comprehensive strategic plans for both direct and indirect ad sales monetization and / or advertising campaigns. This work is based upon analysis of optimized ad waterfall strategies including tag management and header bidding. The Senior Media Strategist/Planner/Optimization will continuously optimize pricing and provide inventory avails with continuous reporting provided.
The DS will work closely with the Manager, Data and Analytics and the Data Management Platform (DMP) Manager and other team members and be involved in improving and troubleshooting data and analytic processes and operations.
The DS will work as a member of the team that describes, reports on, analyzes, predicts, and prescribes all audience and campaign data and related programmatic media trading as well as select partner-focused Managed Services on behalf of select supply-side and demand-side partners.
This DS will support all managers and teammates in their day-to-day media trading desk activities across a variety of media channels including display, mobile, video, social, native, and advanced tv/audio ad products.
The DMP/CDP/CRM Manager oversees, directs and manages the team that sources 1st/2nd/3rd party audience, content, contextual, and pricing data, manages a variety of data and analytic platforms, develops proprietary data and technology, analyzes data, and optimizes media trading and campaign performance to ensure successful delivery and outcomes.
The DMP/CDP/CRM Manager works closely with Partner Success to inform and continuously train the Partner Data Management Platform(DMP) managers, analysts, and other team members to become more proficient in their respective roles as well as teach them how to troubleshoot data and analytic processes and operations. The DMP/CDP/CRM Manager will describe, report on, analyze, predict, and prescribe all audience and campaign data and related programmatic media trading as well as select Managed Services on behalf of select supply-side and demand-side partners.
The Senior Developer / Dev Ops oversees and directs the team that writes PHP/Python/VB/Java programing code to a high standard, in a timely and scalable manner for Partners. This resource serves as the main point of contact for partners for all augmentation and support of ongoing software development for Partners including any part of a development project from initial inception/specification, through to developing, testing, launching, optimizing and maintaining.
The Team Lead, Ad Operations works with the partner’s project leadership to oversee and manage the project team to meet partner requirements. Project may include ad campaigns, ad trafficking, deployment, troubleshooting, campaign optimization, work on pacing reports, campaign performance reports and collaboratively working with digital marketing team members and product development teams on a day to day basis.
Leads SEO/SEM and Analytics. A Search engine marketing expert that leads partner relationships and is involved in the day-to-day strategy and implementation.
Leads MarTech projects and is responsible for the day-to-day, hands-on execution of email marketing programs in support of partner objectives. Leads setup, maintenance and daily/weekly/quarterly review of reoccurring and triggered email communications. The Team Lead, Marketing Automation and Email Marketing applies email marketing best practices to the execution of partner/internal email campaigns in collaboration with the Partner.
The Delivery Manager manages MSP / BPO teams for the partner. The Delivery Manager will have responsibility for the management of multiple campaigns from setup to completion, optimizing where possible, and troubleshooting issues where appropriate. The Delivery Manager will work with US-based Partner Success Management to provision reports for partners that leverage campaign insights, as well as liaising with partners to ensure their expectations are met.
Develops Predictive models, uses Machine Learning and Deep Learning-based approaches to audience- and non-audience-based ad inventory price-value discovery and optimization.
The Senior Data Scientist leads the team that designs and develops architecture of the process for data collection and storage systems as well as deployment and use of tools for in-depth, reporting and visualization builds.
The Senior Data Scientist leverages hands-on experience with various rigorous statistical, econometric and Big Data methods to define requirements, design analytics solutions, analyze results, identify problems/opportunities, and optimize economic outcomes to deliver solutions for Partners.
The Architect designs systems for Partners to solve complex problems, test innovative approaches and research new solutions to storing, manipulating, and presenting information. The Architect designs and directs the development of technologies and tools for partners.
Engagement Manager is the main point of contact for servicing our partners. The Engagement Manager develops strong relationships with partners, connecting with key business executives and stakeholders, and is responsible for identifying and driving partner growth opportunities. The Engagement Manager is responsible for all aspects of the pre- and post-digital sales process including media plan creation and execution, campaign delivery, partner satisfaction, and upselling. The Engagement Manager is also responsible for directly or indirectly managing and maintaining audience-based programmatic media programs and building and managing data segments.
The Solutions Architect is responsible to collect, evaluate oversee and prioritize partner requirements. Identify resource and system requirements in order to provide a road map for on-boarding of the partner’s systems and data.