iSOCRATES’ trusted adviser approach to Managed Service is a proven, affordable way for marketers to gain access to must-have, state-of-the-art technologies and the hard-to-find/hard-to-keep professional staff necessary to operate them.
Measured by your client and operating Key Performance Indicators (KPIs), our goal is to enhance your enterprise ROI and service levels while reducing otherwise distracting managerial requirements and expensive ongoing technology and personnel investments.
The iSOCRATES Marketer Managed Service Platform provides essential technology supported by a proven staff of specialists experienced in: media trading, ad operations, media strategy and planning, campaign management, data science, analytics, reporting, project management, systems, engineering, accounting, and controls.
iSOCRATES’s purpose built Marketer MSP is uniquely positioned to contribute value, saving agencies money and time while quickly, measurably, delivering more in the following areas designed to improve agency growth and profitability;
iSOCRATES provides 100% desktop and mobile ad inventory fill via direct and indirect demand supported by dedicated Yield Manager, billing, reconciliation, accounting, and disbursement. Dedicated, full-time account management, yield management, audience management and optimization. Services that may be contracted for include:
A DMP is a centralized data management platform that lets you create target audiences based on a combination of in- depth first-party and third-party audience data. Use this DMP to accurately target creative and campaigns to these audiences across your media buys. Measure with accuracy which creative and campaigns performed the best across segments and channels to refine your media buys and ad creative over time. DMPs have grown tremendously in popularity the past few years and continue to attract keen interest from publishers, agencies and marketers anxious to gain audience insights, improve monetization and/or achieve incremental media and marketing audience understanding, efficiencies and effectiveness. Services that may be contracted for include:
DatalyticsTM is a cloud-based unified Business Intelligence, Data Visualization, Data, Analytics and Reporting Suite with on-demand partner and audience analytics, dashboards, scorecards and alerts. Services that may be contracted for include:
Data science is the application of statistical, mathematical, and machine learning methods to optimize and improve the business objectives set forth by our agency clients. We apply the most effective mathematical and statistical principles to analyze and identify problems and possible solutions, and then develop an end-to-end pipeline to put our theories into production. Our data scientists apply tools from applied statistics and mathematics, in addition to tools found in machine learning to analyze data, find areas of improvement, and design procedures that will optimize campaigns and business objectives. Services that may be contracted for include: