Media Trading and Ad Operations

iSOCRATES has deep Media Trading and Ad Operations subject matter experience and teams focused on serving buyers and sellers 24/7/365 worldwide. iSOCRATES specifies, implements, manages, optimizes and reports on Ad Servers, Header Bidders, DSPs/SSPs/DMPs/CDPs and Video Platforms.

Affordable full-time, dedicated management or project-based staff augmentation, advertiser and agency relations, screenshots, reporting reconciliation, tech support and Help Desk is available on-demand.

Clients may select from any of these core iSOCRATES solutions and capabilities:

Media Trading

  • Programmatic and non-programmatic digital media strategy, planning, buying and selling
  • Media Channels: Display, Video, Audio, Native, Connected TV, Out-of-Home, mobile, in-app and native ad support and optimization
  • Creation of omnichannel campaigns within iSOCRATES Media Planner tool and DSP and/or SSP interfaces
  • Audience Retargeting and Remarketing
  • Audience Extension and Audience Development
  • Detailed campaign performance optimization, including: Demand-side Supply Chain Optimization and Supply-Side Chain Optimization
  • Data and Data Enhanced Media strategy
  • Leverage and optimize trading strategies to enhance trading performance
  • DatalyticsTM in-market and post campaign reporting and analytics
  • Log-level pricing and yield analysis

Ad Operations

  • Direct, Private Marketplace, Guaranteed and Open Exchange
  • Waterfall and fill partner management; dynamic allocation; 100% desktop and mobile ad inventory fill via direct and indirect demand supported by dedicated Yield Manager, billing, reconciliation, accounting and disbursement
  • Detailed yield reporting and performance analytics to optimize ad inventory pricing, fill rates and net revenue margins
  • Implement, optimize tag management
  • Header bidders (PreBid.js, others)
  • Extensive ongoing experience and certification in ad servers, including: Google DFP and DFA, AppNexus/OAS
  • Install, manage Google Ad Words/AdSense
  • Video Player and Platforms selection and management, including: JW, Kaltura, BrightCove, ADOBE, Ooyala, FreeWheel
  • Extensive monetization experience and hands-on, management of many Supply Side Platforms (SSP) and Demand Side Platforms (DSP) including: Google, OpenX, Index, Rubicon, AppNexus, MediaMath, RTK, Pubmatic, Beeswax
  • Ad Exchanges, including: Google Adx, Facebook, AppNexus, Index, OpenX, Rubicon
  • Dedicated team supporting Data Management Platforms(DMP) and Customer Data Platforms(CDP), including: Salesforce, Oracle, ADOBE and LOTAME
  • Blockchain evaluation, selection, contracting, implementation, optimization and support
  • Extensive ad networks experience, contacts
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