The iSOCRATES Managed Service Platforms business provides essential technology supported by a proven staff of specialists experienced in: yield management, media trading, ad operations, campaign management, audience management, data science, optimizations, operations, analytics, reporting, project management, systems, controls, engineering, and accounting.
iSOCRATES has invested heavily in developing proprietary technology solutions including our Datalytics™ and DMPaaS for PRPE™ products.
- iSOCRATES operates Managed Service Platforms (MSP) on behalf of publishers, marketers and agency partners seeking to implement and manage data-driven digital media and marketing systems, solutions, processes, and controls.
- With our multi-million dollar investment in technology and processes, coupled with our low-cost operations in India, partnersoutsource their digital media and marketing needs to us for a fraction of the investment and ongoing costs they would incur on their own. Each application is either sourced from a major branded platform provider like Salesforce, Google, AppNexus, Adobe, etc. or is purpose built and customized to specific partner needs.
- There are currently two proprietary SaaS MSP products: Datalytics™, a cloud-based unified Data, Analytics and Reporting suite with on-demand dashboards, scorecards and alerts, and DMPaaS, a unique multi-tenant implementation of Salesforce Audience Studio (formerly known as Salesforce DMP) as a Service.
- Datalytics™ provides advertisers, brand managers, executives, sales and operations insights, analytics and reporting for their campaigns, placements, creatives, engagement, conversions, results and optimizations offering a full picture of their managed media spend, effectiveness and ROI. With Datalytics™ iSOCRATES builds custom reporting and analysis to satisfy complex partner and management needs.
- DMPaaS is a cost-effective, full function and fully staffed shared publisher and marketer data management platform modified for quick starts and value-added deployment at a fraction of the cost of direct licensing and operation by an end user partner .
- The iSOCRATES Managed Service Platforms are staffed 24/7/365 by proven specialists who save partners money and time achieving transparent, accountable performance while delivering meaningfully-- often measurably--greater value.
- In fact, partners outsource their digital media and marketing needs to iSOCRATES for a fraction of the investment and ongoing costs they would incur on their own. This savings stems from iSOCRATES’ continuous re-investment in technology and training, our low-cost global delivery model, and our deep focus on servicing a limited range of partner needs.