SIGMA Data Insights is now iSOCRATES®
Combining forces with iSOCRATES® in summer 2023, SIGMA now offers a full range of end-to-end data and analytics as well as media and marketing services. Actually, we’ve been all about the data and have been since 1985.
While the technology we use and the complexity of the data we analyze continues to change and mature, our mission has remained the same…create more profitable customer/member relationships through analytics, marketing and advertising technology and data-driven strategy.
Your iSOCRATES team works hard to ensure we create a collaborative environment where clients and partners talk candidly with senior leadership, develop insights with data scientists, executive and optimize tech integrations, and map out multichannel acquisition and activation solutions with our client engagement team. Our combined teams serve the needs of non-profit and membership based organizations such as museums, associations, schools and non-profits of all types.
Membership organizations looks to our teams to deliver insights about their customers, members and benefactors. To make insights actionable, we build engagement strategies and multi-channel customer journey campaigns designed to turn prospects into customers, customers into members, and members into loyal donors.
The two classic problems faced by all non-profit and member-based organizations:
- Acquiring new customers/members: which of your prospects look like your best members?
- Retaining current customers/members: are there any members that are at risk for non-renewal?
Amplifying Impact for Mission-Driven Organizations
Imaging a world where every visitor interaction becomes a captivating journey of discovery. For museums, non-profit organizations, and associations, this transformation is possible through the power of data.
What Story Does Your Data Tell?
Whether you are early in your data journey or already down the path, our team brings the expertise and industry knowledge to make your data work for you.
How we help Our Membership Client-Partners
- Bringing disparate data sources together to create 360-degree view of members
- Establishing, tracking, and visualizing key institutional metrics
- Uncovering member and visitor insights to inform strategy and planning
- Developing predictive analytics to support key growth goals
- Implementing a member journey communication strategy
Our Approach to Delivering Results
How well do you really know your members?
Understanding who your members are:
- Demographic data will assist in better understanding who are your best members
- Determine how big a role does location impact decision to become a member
Understanding your “ideal” members’ interests:
- Appending interest data to your current members allows you to focus in on what’s important to your ideal member
Understanding how your members are engaging:
- Renewing members usually visit early and often as they begin their memberships
- Repeat visits are vital for renewal and the period over which they take place is equally important
- Are members visiting your website, have they opted-in and open your emails?
Profiling and Segmentation are tools that will enable you to answer these questions.
Tracking Metrics is Key to Optimizing Campaign Performance
Our client-partners want actionable insights:
- Knowledge at their fingertips
- Flexible reporting capabilities:
- Membership filters
- Demographic and Interest filters
- In depth reporting for all audiences:
- Active members
- Lapsed members
- Renewal rates
- Email campaign activity
iSOCRATES has invented the ideal artificial intelligence platform to track and optimize this activity: MADTechAI™.
MADTechAI™ is the unified media and marketing data and artificial intelligence platform purpose-built for both MarTech, AdTech and DataTech. The platform is cloud-based, supports real-and-near real-time data and analytics, available on-demand, and is composed of seven key components:
- Data Sources
- Data Consolidation
- Data Lake
- Business Intelligence
- Data Science
- Self-Service Access
- Full Service Support
MADTech Enables Smart Membership and Marketing Programs and MROI
So, what is MADTech?
MADTech combines automation, artificial intelligence, real-time auction-based electronic trading, other new and emerging technologies and processes, and specialized skills and capabilities to achieve incremental effectiveness and efficiency in an increasingly complex and fast-moving world.
How can we partner to create value for you?