Nonprofit Practice

While the technology we use and the complexity of the data we analyze continues to change and mature, our mission has remained the same…create more profitable prospect/visitor/customer/member/donor relationships through analytics, marketing and advertising technology, data-driven strategy, and media and marketing planning and execution.

iSOCRATES specialist teams work hard to ensure to create a collaborative environment where clients and partners talk candidly with senior leadership, develop insights with data scientists, executive and optimize tech integrations, and map out multichannel acquisition and activation solutions with our client engagement team. Our combined teams serve the needs of nonprofit and membership-based organizations such as museums, zoos, aquariums, associations, schools, and nonprofits of all types.

Membership and nonprofit organizations look to our teams to deliver insights about their prospects, visitors, customers, members, and benefactors. To make insights actionable, we build engagement strategies and multi-channel customer journey campaigns designed to turn prospects into visitors, visitors into customers, customers into members, and members into loyal donors.

The two classic problems faced by all non-profit and member-based organizations:

1.  Acquiring new customers/members: which of your prospects look like your best members?
2.  Retaining current customers/members: are there any members that are at risk for non-renewal?

Imaging a world where every visitor interaction becomes a captivating journey of discovery. For museums, zoos, aquariums, schools, associations, and other nonprofit and membership organizations, this transformation is possible through the power of data.

Amplifying Impact for Mission-Driven Organizations

How we help our Membership-driven client-partners

• Bringing disparate data sources together to create 360-degree view of visitors and members
• Establishing, tracking, and visualizing key institutional metrics
• Uncovering visitor and member insights to inform strategy and planning
• Developing predictive analytics to support key growth goals
• Implementing a member journey communication strategy

Our Approach to Delivering Results

How well do you really know your visitors and members?

Understanding who your visitors and members are:

• Demographic data will assist in better understanding who are your best members
• Determine how big a role does location impact decision to become a member

Understanding your “ideal” members’ interests:

• Appending interest data to your current members allows you to focus in on what’s important to your ideal member

Understanding how your members are engaging:

• Renewing members usually visit early and often as they begin their memberships
• Repeat visits are vital for renewal and the period over which they take place is equally important
• Are members visiting your website, have they opted-in and open your emails?

Profiling and Segmentation are tools that will enable you to answer these questions.

Introducing MADTECH.AI

So, what is MADTECH?Marketing + Advertising + Data Technology = MADTECH

MADTECH combines automation, artificial intelligence, real-time auction-based electronic trading, other new and emerging technologies and processes, and specialized skills and capabilities to achieve incremental effectiveness and efficiency in an increasingly complex and fast-moving world

MADTECH.AI Enables Smart Membership and Marketing Programs and MROI

Based on years of experience serving the diverse, specialized needs of its nonprofit partners, iSOCRATES has invested heavily in developing, testing and deploying at scale a powerful and affordable new tech-enabled, decision intelligence platform: MADTECH.AI. iSOCRATES has invented the ideal artificial intelligence-based platform purpose-built to track and optimize this activity: MADTECH.AI.

MADTECH.AI is the unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver Speed to Value for MarTech and AdTech serving nonprofit museums, zoos, aquariums, schools, associations, and other organizations.

The platform is cloud-based, supports real-and-near real-time data and analytics, available on-demand, and is composed of four modules:

Data Unification, Transformation + Infrastructure

• 100s of pre-built Data Sources and iPaaS (Data Connectors, ETL/TEMS, Data Pipelines)
• Data Warehouse (AWS cloud-based, multi-node, multi-core, virtually infinitely scalable, secure and cataloged)
• Self-Service Access and Security (Hosted platform; security protocols implemented)
• Live and Available Technical Support 24/7/365

Data Models, Business Intelligence + Data Visualization

• 100s of pre-built Data Models (comprehensive algorithms, statistical predictive models and sandbox)
• Business Intelligence + Data Visualization (Enterprise and Campaign: Data Models, Analytics, Data Visualization, Reports & Alerts)

Decision Intelligence

• Data and Marketing Science
• Artificial Intelligence (Conversational AI, Anomaly Detection Models, Machine Learning)

Marketplace

• Ecosystem enables 3rd Parties to sell their data and services as certified plug-ins delivered through MADTECH.AI

The platform has its own 500+ pre-built and customizable MADTECH-specific data integrations, data models, dashboards, and scorecards to support C-levels and their reports, including VPs, Directors, Managers, Team Leaders and line operators, with need for comprehensive top-down and bottom-up data, information and actionable insight.

To learn more about MADTECH.AI, visit madtechai.com