1^st Party Data Activation Saves $150k+
First Six Months

Case Type: Strategic followed by operational data-related consulting on behalf of omnichannel Media Company

Partner Type: A leading Shopper Marketing publisher/agency that provides a broad network of shopper media, incentive platforms and custom merchandising services, which influence the purchasing decisions of online and offline shoppers across U.S. and Canada

Challenge: Develop capability and ability for iSOCRATES client-partner to leverage its 1^st Party purchase behavior data to provide market differentiation against competitors, and drive data cost savings and improved performance using 1^st Party data for Paid Digital campaigns

Solution: iSOCRATES Data Consulting and Managed Services’ data solution that enables client-partner to activate 1^st Party data segments across MADTech media channels. First Party data evaluation, segmentation strategy, data taxonomy development, onboarding and digital media activation

Approach: iSOCRATES’ first step was to organize and complete a series of project immersion sessions with the Partner. The sessions established stakeholders, objectives, timing expectations, and provided iSOCRATES’ team an introduction to the existing 1^st Party data.

iSOCRATES used all inputs from the briefings to develop a requirements document, project plan and proposed budget to present and confirm client-partner approval to kick-off the execution phase. This phase also included the iSOCRATES team establishing with the client-partner access and usage protocols to ensure compliance with all PII guidelines and regulations.

Following approval, iSOCRATES completed a comprehensive deep-dive assessment and operational analysis of the Partner’s 1^st Party data to develop an overall profile of the available consumer purchase-behavior data and to provide a related detailed taxonomy recommendation on how best to structure and maximize its value.

iSOCRATES’ final delivery phase was to develop go-to-market and an internal training methodology with supporting materials then train the identified stakeholder teams on the activation process that included the ongoing management of the 1^st Party data and the building and provisioning of audience segments to the applicable campaign activation platforms for MADTech display/video, MADTech digital out-of-home, Email and Paid Social.

Results: iSOCRATES delivered the initiative successfully providing the Partner an ongoing 1^st Party data solution to drive cost savings and campaign performance while establishing market differentiation selling points for its sales efforts. In just the first six months of full deployment post-testing, the client-partner’s 1^st Party data utilization in sold campaigns increased by 90% and saved over $150,000 in 3rd Party data costs.