AdTech Turnaround Management Assignment

Case Type: Interim Senior Management

Partner Type: AdTech Digital Media Exchange

Challenge: Recruited by private equity investors to execute as CEO a business turnaround in a business that had exhausted all its seed funds and incurred over 5x that funding in debt in less than 18 months of operation.

Solution: Immediately put in place cost controls, reduced overhead, identified and stopped money losing business activity, implemented a profitable business plan, and created investor presentations to raise funds to retire bad debt and support “viewable, clean media” strategy.

Approach: Developed anti-fraud product and sourced legitimate supply. Personally closed new customer business that increased monthly revenue by a factor of 70 in just eight months later. Completed reduction of past debt negotiations with key industry vendors. Raised $6 million in new equity investment on a valuation of $24 million pre-money. Negotiated new credit facility of $6 million.

Results: The company became publicly-traded with a market capitalization of nearly $100 million.

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