Agency Outsources Search Engine Marketing (SEM) to iSOCRATES®

Case Type: Search Engine Marketing (SEM)

Partner Type: Specialized digital media agency

Challenge: Provide SEM Ad Operations and Reporting support for both external and internal customers on-demand with a dedicated full-time resource (FTE) that will supplement and support existing staff in an economical and sustainable fashion.

Solution: As staff augmentation, the specific tasks iSOCRATES completes each month for the client includes, but are not limited to:

• Assist with search engine marketing campaigns on Google, Yahoo and Bing
• SEM performance tracking, analysis and reporting
• Set up and analyze A/B testing, and share results accordingly
• Manage and track spend across SEM campaigns
• Run weekly and monthly reports for external clients via Facebook platform
• Run weekly and monthly reports for external clients via the DCM platform (Doubleclick for advertisers), Amazon and Media Math to be able to integrate one report
• Compile reporting, analyze results and communicate campaign progress/insights to internal team members

Approach: We began by collecting a list of available tools, business needs and login to the platforms where the changes need to be done in terms of SEM work or for generating reports. This helps us to understand your business better, set the right expectations to serve you better. Once the team has completed the on-boarding process we will provide the following services daily, weekly, and monthly, for the 12 month term of the BPO contract:

• Perform and QA keyword research to develop target lists that match up with client goals and opportunities.
• Execute search engine optimization tactics such as technical content audits, link keyword research and content analysis, on-page optimization and ongoing evaluation of objectives and goals.
• Recommend and execute on actionable insights through analysis of content performance data.
• Provide technical analysis of website performance and outline areas of opportunities to improve from an content driven SEO perspective.
• Communicate tactical content optimization strategy to internal teams as well as clients.
• Perform comprehensive content QA audits to ensure best practice SEO guidelines are being strictly followed.
• Develop and implement content marketing campaigns alongside internal team members to increase social sharing and organic traffic.
• Work alongside content curation, web design and development and social media department to ensure all technical, content and social signals are being developed to help boost organic results

Results: iSOCRATES specialized SEO/SEM offshore staff with U.S. account management is effectively and efficiently providing services at one-third or less the cost of similar U.S.A. only-based staff.