Coupon and Incentives Media Leader Adds Advanced Audience Segmentation and Propensity Modeling

Case Type: Advanced Audience Segmentation plus Hands-on Data and Analytics Staff Augmentation and Execution

Partner Type: Top 10 Publicly-held, Global Multi-Platform Media Company

Challenge: Develop advanced predictive audience shopper segmentation that will allow the client the ability to activate at scale precision targeting and analytics specifically to maximize the impact of PROMOTIONAL marketing, proven to influence shopper outcomes.

Solution: A Propensity-based Advanced Shopper Segment Proof of Concept for 5 different predictive shopper segments, a related hi-level Methodology document, and provide Case Study write-up and related marketing/training materials.

Approach: iSOCRATES developed a shopper segment offering (stable of targetable shopper segments at scale) for client use that enables targeting of product categories and/or brands in support of specific client PoC. Develop Shopper Propensity Models that moves capability from using purely descriptive-based to predictive-based purchase segments.

    Results: Using iSOCRATES ETL tools and data science capabilities in advanced audience segmentation including propensity modeling helps client to achieve greater display and omnichannel marketing effectiveness and measurable efficiencies for its marketer and agency clients while building far client greater differentiation and improved profit margins on a sustainable basis. Client expects to be able to deliver key new iSOCRATES-generated client benefits at the same or higher prices at scale achieving its own significant data-enhanced media revenue gains.

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