Digital Media Strategy for Large, Multi-Platform
Case Type: Business Transformation-From Strategy Assessment and Playbook through Project Management (five-month engagement)
Partner Type: Leading U.S. multicultural media company
Challenge: Prepare a comprehensive business plan for the senior leadership of the Interactive Media Division to support their Programmatic business vision.
Solution: Prepare an analysis of the current state of the market, the company’s capabilities, strategic options, and recommend action steps necessary to secure significant investment in staff, automation, and data management systems necessary to build and accomplish the EVP’s vision.
Approach: During the first 30-day phase of this engagement the consulting team completed a customized iSOCRATES Assessment to develop a Management/Board report that included a review of the company’s existing business in light of the ad ecosystem documenting the current strategic direction, corporate development/acquisition plans, current product road map, and organization.
After the delivery of the Assessment, iSOCRATES was immediately engaged to deliver a iSOCRATES Playbook to recommend specific budgeting, vendor selection, timing, and organizational design and development required to realize the recommended strategic Programmatic business plan. Finally, iSOCRATES led a third phase of the project to develop an independently branded Multicultural Market Making Business.
Results: Senior management approved the multi-million dollar investment for a new Programmatic business unit expected to deliver triple digit revenue growth for the Interactive Media division. In support of this business, the iSOCRATES team delivered over $4M in cost savings and incremental revenue by negotiating a better DMP contract, optimizing the PMP and Exchange systems, negotiating a Header Bidding contract, and establishing a trading capability to enhance programmatic yield, extension and establish market making capability.
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