Early Stage AdTech Innovator Required Strategy and Capital
Case Type: Corporate Development Strategy and Fundraise Initiative
Partner Type: AdTech Supply Side Platform
Challenge: Company needed a plan to position and raise funds for their mid-level SSP for the future.
Solution: iSOCRATES conducted an automation and operations assessment which resulted in a decision to build out a MADTech premium platform. We were then hired to complete a follow-on engagement to raise Series A funding to pursue this MADTech premium strategy.
Approach: iSOCRATES completed financial and market analysis to develop investor proposals. Secured and completed comparative analysis of multiple term sheets.
Results: We closed an eight (8) figure debt and equity financing at a 132% increase in enterprise value from eight months earlier. In the first 12 months of engagement, the company grew revenues over 115%.
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