Interim Management, Dramatic Process Improvement and Focused Results
Case Type: Business Transformation-Embedded change catalyst doing hands-on implementation then hand-off to partner associates (five month engagement)
Partner Type: Leading U.S. multicultural media company
Challenge: Build, operate, and transfer the new MADTech business unit to deliver the desired capabilities and triple digit revenue growth for the Interactive Media
Solution: Engage iSOCRATES resources to develop the capabilities required for the Interactive Media Division to execute each part of the Playbook. The solution included new organization designs, systems evaluation and implementation, and staff development.
Approach: iSOCRATES consultants wrote job descriptions for, and recruited new staff as well as supported the on-boarding of a new Advertising Operations leader for a redesigned organization. In addition to testing the implementation of the DMP including operationalizing dual DFP / FreeWheel integrations, the iSOCRATES team completed an accelerated deployment and testing the Oracle BlueKai DMP.
The consulting team also negotiated a DMP transition to a more effective and efficient platform. iSOCRATES also negotiated and managed the integration of OpenX Meta-Header Container and testing the results for lift in CPMs from additional liquidity and a Header Bidding capability.
Finally, iSOCRATES designed and delivered a MADTech and UDMP training course for the integrated sales team’s effort to grow MADTech and audience-specific revenue.
Results: The company is preparing to launch an independently branded Multicultural Market Making Business. This business unit is expected to deliver triple digit revenue growth to the Interactive Media Division and be EBITDA positive in the calendar year of launch.
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