Leading Email and CRM Agency Joint Ventures with iSOCRATES To Create Value Added Media Trading Desk

Case Type: Joint venture to leverage unique data management capabilities of iSOCRATES’ team of traders and DMP staffed by expert data managers and data scientists.

Partner Type: Global consumer data and tech-based multichannel agency

Challenge: Dissatisfied with legacy internal efforts to provide conventional media trading solutions for its partners, senior leadership engaged iSOCRATES to deliver enhanced data-driven media trading solutions staffed by deeply experienced MADTech planners and traders.

Solution: Form a Joint Venture with iSOCRATES to gain the necessary expertise, technologies, and unique transactional processes to improve media trading performance, reporting and analytics, and partner service.

Approach: iSOCRATES linked the partner’s API-based systems into our multiple DSP/SSP seat configuration integrated with our iSOCRATES customized Salesforce Audience Studio (formerly known as Salesforce DMP) populated with over 5,000 proprietary audience targeting segments. Created and documented JV pre-pitch sales and marketing training and partner-facing materials. Developed customized Media Strategy/Media Planning and new Reporting and Analytics processes for the JV management team and partners.

Results: Consistently exceeds partner campaign goals with timely reporting while delivering above average profit margins. Generates detailed display and omnichannel proposals for many major prospects and partners resulting in millions in new partner revenue.