Leading Publisher Selects End-to-End Managed Services
Partner Type: A leading publicly-traded U.S. omnichannel consumer publisher engaged iSOCRATES to manage all Monetization and Ad Operations services.
Challenge: While managing dramatic growth through acquisition, the partner faced the challenge of connecting and managing an increasingly broad set of monetization and ad operation systems with inadequate staff and technology.
Solution: After hearing of iSOCRATES’ Managed Service Platform, the partner engaged iSOCRATES to migrate all operations to a unified DFP/DSP/DMP/SSP platform as well as provide guidance for yield management, billing, reconciliation accounting, collection, and remittance. The iSOCRATES team also established and manages a Private Marketplace (PMP) for publisher and has curated 18+ programmatic demand partnerships for this marketplace.
iSOCRATES provides 100% desktop and mobile ad inventory fill via direct and indirect demand supported by a dedicated Account Manager, ad operations and trafficking. Full reporting and analytics services are provided via MAdTechBITM, iSOCRATES’s own cloud-based comprehensive unified Data, Analytics and Reporting Suite with on-demand dashboards, scorecards and alerts.
Results: After the initial 30-day set-up period, the publisher consistently achieved eCPMs 20% higher than peak historical levels and fill rates that are 5% higher than ever achieved. The publisher also reduced its non-editorial digital media operating costs by 38%. The net impact thus far is a 13% overall increase in the profitability of the publisher’s digital media business.
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