Major Coupon/Incentives Publisher Outsources DMP and Data Science to iSOCRATES
Case Type: Managed Services Platforms (MSP)
Partner Type: Top 10 publicly-held, global multi-platform media company, North American division.
Challenge: Hands-on data and analytics staff augmentation and execution to support growth of digital revenue in a sustainable, cost-effective fashion.
Solution: Selected appropriate platform technology, negotiated advantageous terms, implemented system and provide multi-year maintenance of DMP to allow the partner to develop proprietary and partner-led shopper data-driven programmatic and non-programmatic digital media products and capabilities.
Approach: iSOCRATES provided project management for partner’s Salesforce Audience Studio (formerly known as Salesforce DMP) including their app’s data analysis, taxonomization and setup for ingestion to Salesforce Audience Studio. The approach used was to transfer client-partner segments to multiple DSPs, ESPs and other Delivery Partners via the Salesforce Audience Studio, onboarding partners including LiveRamp, Neustar, and/or any other delivery method, available in platform, required or preferred by the delivery partner and to optimize delivery partner audiences for campaign impression delivery and to meet campaign goals. Additionally, iSOCRATES fully activated and optimized the Salesforce Audience Studio for the partner.
Results: With the support of the iSOCRATES Data & Analytics team, partner is now leveraging the platform with over 5,000 custom segments to develop a unified ID that merges anonymous and personally identifiable identities that can then be used to establish a single view of the customer across multiple channels.
The partner is on track to grow the business from $30M a few years ago at the beginning of the relationship to over $100M over the next five years.
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