Major Coupon/Incentives Publisher Outsources Salesforce Audience Studio (formerly known as Salesforce DMP) Management and Data Science
Case Type: Hands-on data and analytics staff augmentation and execution
Partner Type: Top 10 publicly-held, global multi-platform media company, North American division
Challenge: How to support the growth of digital revenue in a sustainable fashion using 1st, 2nd and 3rd party data and data management systems
Solution: Selected appropriate platform technology, negotiated advantageous terms, implemented system and provide multi-year maintenance of DMP to allow the partner to develop proprietary and partner-led shopper data-driven programmatic and non-programmatic digital media products and capabilities
Approach: iSOCRATES became the project management of partner’s Salesforce Audience Studio (formerly known as Salesforce DMP) including their App’s Data analysis, taxonomization and setup for ingestion to Salesforce Audience Studio. The approach used was to Transfer of Client segments to DSP, Unruly, AppNexus, Zeta, Infogroup and other Delivery Partners via the Salesforce Audience Studio, Acxiom, Neustar, and/or any other delivery method, available in platform, required or preferred by the Delivery Partner and optimize Delivery Partner audiences for campaign impression delivery and to meet campaign goals. Additionally, iSOCRATES fully activated and optimized the Salesforce Audience Studio for the partner.
Results: With the support of the iSOCRATES Data & Analytics team partner is now leveraging the platform with over custom 5,000 segments to develop a unified ID that merges anonymous and personally identifiable identities that can then be used to establish a single view of the customer across multiple channels. The partner is on track to grow the business from $30M to over $160M over the next five years.
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