Marketer Uses MADTechBI to Optimize Marketing and Media Mix for Higher ROAS and Lower Customer Acquisition Costs
Partner Type: B2B Marketer
Challenge: A global B2B marketer with diverse media and marketing channels needed to create a unified view of its prospecting, current customer and win-back activities.
Solution: The marketer selected MADTechBI for Marketers Standard Version initially, then upgraded to Gold Version to add expanded capabilities and access.
Approach: Starting with integrating Google Analytics, Salesforce Lightning (CRM) and Salesforce Pardot (Email) to the platform’s pre-built Sales and Marketing campaign and dashboards, the team then modified the dashboards to client-partners specific needs then created rules-based alerts and customized scorecards with drill-down capabilities for its management team. Total elapsed time to complete: <60 business days from project start, change management and training included.
Results: Moving to real-time and near real-time reporting and alerts, eliminating the need for excessive data handling and work books, and creating a single sign-on for each stakeholder was just the start. This marketer estimates a 5x ROI on its total investment.
“Like driving a Ferrari after thinking our Corvette was good enough, but the all-in cost of ownership plus ongoing support was not much different. Amazing.” — CRO, B2B Global Marketer
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