Multi-Platform Publisher Grows Revenue 20% While Enhancing User Experience With Video Tech
Partner Type: B2B Multi-Property Publishing company
Challenge: iSOCRATES partner requested new web-monetization solutions to improve sales offerings and increase monthly ad revenue.
Solution: Activate in-banner video solution leveraging existing inventory across partner’s B2B websites.
Approach: iSOCRATES completed audit of Client-partner’s inventory to identify monetization opportunities for the Publisher. iSOCRATES experts presented audit findings and recommendation to integrate in-banner video for existing inventory and provided plan to operationalize the solution for sales. Go-to market deliverables executed on behalf of partner included:
- Built out a custom video tag, which seamlessly integrated video ads from the partner’s advertisers
- Completed testing on the partner’s site(s) to ensure delivery had minimal impact on the site’s ad times
- Prepared template line items within tag manager allowing for easy application for new advertisers
- Prepped for ongoing management of all video ad units for partner
- Provided initial avails forecast for new unit allowing the partner to presell impressions based on historical and relevant traffic data
Results: Partner is now able to demand 20% higher CPMs from their advertising partners resulting in increased inventory fill-rates, average CPMs and rCPMs, and overall revenue.
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