Multichannel Solutions – Higher Ed

Case Study: iSOCRATES Utilized multichannel marketing tactics to help raise the ranking of a prestigious graduate business school.

Partner Type:

Major University

Challenge:

Raise positive awareness, among recruiters, of a nationally ranked graduate business school, prior to their completing a critical industry-ranking survey.

Solution:

iSOCRATES was able to help the client understand the importance of national publications and their influence over prospective students. Additionally, our data insights were able to identify the non-traditional ways recruiters, who travel often, could enhance and deliver timely, targeted messaging campaigns.

Approach:

iSOCRATES took a multi-tiered, systematic approach to making sure outreach was timely, engaging and effective. Tactics included implementing the following:

• Teaser email campaign
• Dimensional mail package with incentivized gift
• Engaging, interactive website user experience
• Timely reminders and follow up emails
• Deploying thank-you emails for completing tasks
• Facilitating follow-up activity from school Dean soliciting campus visits

Results:

With a 17% response to promotion, this nationally ranked graduate school’s ranking rose 11 points in the next cycle.