Multichannel Solutions – Higher Ed
Case Study: iSOCRATES Utilized multichannel marketing tactics to help raise the ranking of a prestigious graduate business school.
Raise positive awareness, among recruiters, of a nationally ranked graduate business school, prior to their completing a critical industry-ranking survey.
iSOCRATES was able to help the client understand the importance of national publications and their influence over prospective students. Additionally, our data insights were able to identify the non-traditional ways recruiters, who travel often, could enhance and deliver timely, targeted messaging campaigns.
iSOCRATES took a multi-tiered, systematic approach to making sure outreach was timely, engaging and effective. Tactics included implementing the following:
- Teaser email campaign
- Dimensional mail package with incentivized gift
- Engaging, interactive website user experience
- Timely reminders and follow up emails
- Deploying thank-you emails for completing tasks
- Facilitating follow-up activity from school Dean soliciting campus visits
With a 17% response to promotion, this nationally ranked graduate school’s ranking rose 11 points in the next cycle.
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