North American Market Assessment Launch Plan

Case Type: Consulting Market Assessment

Partner Type: AdTech Company

Challenge: Start-up technology company wanted to increase sales by entering the North American market, but did not have a physical presence, the ability to identify executive talent, or the in-market relationships to manage the risk of this expansion.

Solution: iSOCRATES conducted an assessment which resulted in an organizational design and in-market business plan with a set of business milestones over 12 months.

Approach: Provided a physical presence, plus prospecting, sales engineering, and closing services necessary to manage and complete the full sales cycle.

Results: In the first 12 months of engagement, the company has grown revenues over 115%.