North American Market Assessment Launch Plan
Case Type: Consulting Market Assessment
Partner Type: AdTech Company
Challenge: Start-up technology company wanted to increase sales by entering the North American market, but did not have a physical presence, the ability to identify executive talent, or the in-market relationships to manage the risk of this expansion.
Solution: iSOCRATES conducted an assessment which resulted in an organizational design and in-market business plan with a set of business milestones over 12 months.
Approach: Provided a physical presence, plus prospecting, sales engineering, and closing services necessary to manage and complete the full sales cycle.
Results: In the first 12 months of engagement, the company has grown revenues over 115%.
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