Publisher In-House Agency Uses MAdTechBI to Manage both AdTech and MarTech Assets Case Type: MSP Solution: MAdTechBITM Partner Type: Agency Challenge: A leading publisher in-house agency with many non-owned and operated supply and demand partners and a...
Marketer Uses MAdTechBI to Optimize Marketing and Media Mix for Higher ROAS and Lower Customer Acquisition Costs Case Type: Managed Service Platform: MAdTechBITM Partner Type: B2B Marketer Challenge: A global B2B marketer with diverse media and marketing channels...
Publisher Services Agency Uses MAdTechBITM to Create Multi-Property Reporting Case Type: Custom engineering of an existing SaaS visualization and unified reporting service Partner Type: Agency supporting many different publishers’ ad inventory...
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