The Ins and Outs of Outsourcing Your Media and Marketing Services The Ins and Outs of Outsourcing Your Media and Marketing Services By William A. Lederer, Chairman and CEO, iSOCRATES Outsourcing is when company contracts with a vendor which provides its skills,...
When In-Housing and Outsourcing Work Together: The Hybrid Solution Introducing the Hybrid Solution By William A. Lederer, Chairman and CEO, iSOCRATES While many companies most notably Bayer and P&G have moved the bulk of their digital/programmatic...
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