Why Are So Many MAdTech Players Using Catcher’s Mitts to Play First Base? Why Are So Many MAdTech Players Using Catcher’s Mitts to Play First Base? By William A. Lederer, Chairman and CEO, iSOCRATES The COVID-19 pandemic has required each of us to adjust...
7 Advantages of Onshore-Offshore Outsourcing Your Media and Marketing Operations ‘ The Next Big Thing By William A. Lederer, Chairman and CEO, iSOCRATES Onshore-Offshore Outsourcing is the next big thing for your media and marketing functions. Over the...
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