Why Are So Many MAdTech Players Using Catcher’s Mitts to Play First Base? a Why Are So Many MAdTech Players Using Catcher’s Mitts to Play First Base? By William A. Lederer, Chairman and CEO, iSOCRATES The COVID-19 pandemic has required each of us to...
7 Advantages of Onshore-Offshore Outsourcing Your Media and Marketing Operations ‘ The Next Big Thing By William A. Lederer, Chairman and CEO, iSOCRATES Onshore-Offshore Outsourcing is the next big thing for your media and marketing functions. Over the...
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