Why Are So Many MAdTech Players Using Catcher’s Mitts to Play First Base? a Why Are So Many MAdTech Players Using Catcher’s Mitts to Play First Base? By William A. Lederer, Chairman and CEO, iSOCRATES The COVID-19 pandemic has required each of us to...
Know the Difference between a Vendor and a Partner Know the Difference between a Vendor and a Partner By William A. Lederer, Chairman and CEO, iSOCRATES Do you know the difference between a vendor and a partner? It’s an important distinction because while...
The Ins and Outs of Outsourcing Your Media and Marketing Services The Ins and Outs of Outsourcing Your Media and Marketing Services By William A. Lederer, Chairman and CEO, iSOCRATES Outsourcing is when company contracts with a vendor which provides its skills,...
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