Why Are So Many MAdTech Players Using Catcher’s Mitts to Play First Base? a Why Are So Many MAdTech Players Using Catcher’s Mitts to Play First Base? By William A. Lederer, Chairman and CEO, iSOCRATES The COVID-19 pandemic has required each of us to...
The Rise of In-Housing The Rise of In-Housing By William A. Lederer, Chairman and CEO, iSOCRATES In-housing bringing your media and marketing efforts in-house as opposed to outsourcing them has been on the rise recently. This has been especially true in the realm of...
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