Why Are So Many MAdTech Players Using Catcher’s Mitts to Play First Base? Why Are So Many MAdTech Players Using Catcher’s Mitts to Play First Base? By William A. Lederer, Chairman and CEO, iSOCRATES The COVID-19 pandemic has required each of us to adjust...
The Rise of In-Housing The Rise of In-Housing By William A. Lederer, Chairman and CEO, iSOCRATES In-housing – when you bring your media and marketing efforts in-house as opposed to outsourcing them – has been on the rise recently, especially in the realm...
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