Know the Difference between a Vendor and a Partner

Know the Difference between a Vendor and a Partner Know the Difference between a Vendor and a Partner By William A. Lederer, Chairman and CEO, iSOCRATES   Do you know the difference between a vendor and a partner? It’s an important distinction because while...

Outsourcing Best Practices Checklist

Outsourcing Best Practices Checklist Outsourcing Best Practices Checklist By William A. Lederer, Chairman and CEO, iSOCRATES Outsourcing your digital marketing/media projects or business processes can seem like a daunting challenge, especially if you’ve never...

How to Decide What Functions Should be In-Housed vs. Outsourced

How to Decide What Functions Should be In-Housed vs. Outsourced How to Decide What Functions Should be In-Housed vs. Outsourced By William A. Lederer, Chairman and CEO, iSOCRATES The vast majority of businesses take a hybrid approach to sourcing. They may perform some...

The Ins and Outs of Outsourcing Your Media and Marketing Services

The Ins and Outs of Outsourcing Your Media and Marketing Services The Ins and Outs of Outsourcing Your Media and Marketing Services By William A. Lederer, Chairman and CEO, iSOCRATES Outsourcing is when company contracts with a vendor which provides its skills,...

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