Know the Difference between a Vendor and a Partner

Know the Difference between a Vendor and a Partner Know the Difference between a Vendor and a Partner By William A. Lederer, Chairman and CEO, iSOCRATES     Do you know the difference between a vendor and a partner? It’s an important distinction...

Outsourcing Best Practices Checklist

Outsourcing Best Practices Checklist Outsourcing Best Practices Checklist By William A. Lederer, Chairman and CEO, iSOCRATES    Outsourcing your digital marketing/media projects or business processes can seem like a daunting challenge, especially if...

How to Decide What Functions Should be In-Housed vs. Outsourced

How to Decide What Functions Should be In-Housed vs. Outsourced How to Decide What Functions Should be In-Housed vs. Outsourced By William A. Lederer, Chairman and CEO, iSOCRATES   The vast majority of businesses take a hybrid approach to sourcing – they...

The Ins and Outs of Outsourcing Your Media and Marketing Services

The Ins and Outs of Outsourcing Your Media and Marketing Services The Ins and Outs of Outsourcing Your Media and Marketing Services By William A. Lederer, Chairman and CEO, iSOCRATES     Outsourcing is when company contracts with a vendor which provides its...

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