Why Are So Many MAdTech Players Using Catcher’s Mitts to Play First Base? Why Are So Many MAdTech Players Using Catcher’s Mitts to Play First Base? By William A. Lederer, Chairman and CEO, iSOCRATES The COVID-19 pandemic has required each of us to adjust...
Introduction to Sourcing Your Programmatic Media and Marketing Operations Introduction to Sourcing Your Programmatic Media and Marketing Operations By William A. Lederer, Chairman and CEO, iSOCRATES How do you know if you should outsource your programmatic media and...
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