Publisher In-House Agency Uses MADTechBI to Manage both AdTech and MarTech Assets Case Type: MSP Solution: MADTechBITM Partner Type: Agency Challenge: A leading publisher in-house agency with many non-owned and operated supply and demand partners and a complex tech...
Digital Publisher Leverages MADTechBI forSpeed-to-Insight to Improve Revenue 21% Case Type: Managed Service Platform: MADTechBITM Partner Type: Consumer Publisher Challenge: A leading ad-supported consumer digital publisher with many demand partners and a complex tech...
Publisher Services Agency Uses MADTechBITM to Create Multi-Property Reporting Case Type: Custom engineering of an existing SaaS visualization and unified reporting service Partner Type: Agency supporting many different publishers’ ad inventory monetization, yield and...
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