iSOCRATES’ trusted-adviser approach to Managed Service is a proven way for premium publishers to increase monetization, improve eCPMs, and increase fill rates while decreasing and variablizing operating costs. Measured by your Key Performance Indicators, our goal is to enhance your enterprise ROI whether selling or buying media.
The iSOCRATES Service Platform provides essential technology supported by a proven staff of specialists experienced in: yield management, media trading, ad operations, campaign management, audience management, data science, optimizations, operations, analytics, reporting, project management, systems, controls, engineering, and accounting.
iSOCRATES’s purpose built Publisher MSP is uniquely positioned to contribute value, saving premium publishers money and time while quickly, measurably, delivering more in the following areas designed to improve publisher growth and profitability:
Monetization and Ad Operations
iSOCRATES provides 100% desktop and mobile ad inventory fill via direct and indirect demand supported by dedicated Yield Manager, billing, reconciliation, accounting, and disbursement.
- Dedicated, full-time account management, yield management, audience management and optimization
- Dedicated Ad Operations team to support Direct, Private Marketplace, Video, and all Exchange-based Sales
- Display, video, in-app, and native ad support and optimization
- Google DFP ad server and Google Adx exchange
- Google Ad Words/AdSense integration and management
- AppNexus/OAS ad server, DSP & SSP
- Extensive experience working with many other SSPs, DSPs, ad networks and DMPs
- Audience and site campaign retargeting and remarketing
- Data strategy, marketing and sales
- Implement and support tag management and optimization
- Advertiser and agency relations
- Management and staff augmentation
- Legal forms development and contracting
- Accounting
- Receivables management and collection
Monetization and Ad Operations
- iSOCRATES team will specify, implement, manage and optimize your Header Bidders, Ad Servers and Video Ad Platforms
- Provide ad serving, ad waterfall set-up, dynamic allocation, yield optimization, performance optimization and on-going management
iSOCRATES DatalyticsTM
- iSOCRATES DatalyticsTM is a cloud-based unified Data, Analytics and Reporting Suite with on-demand partner and audience analytics, dashboards, scorecards and alerts
- Digital property, Campaign, Content and Audience Analysis
- Google Analytics and Adobe Analytics implementation, integration, analytics and support available
- Ad inventory forecasting and valuation available
Staffed Data Management Platform (DMP)
- Salesforce DMP (fka Krux) DMP-as-a-Service
- 5,000+ prebuilt audience segments
- Scheduled Standard, Expanded and Geo audience reports
- Dedicated DMP Manager and certified Salesforce Analysts
- Audience Development
- Audience Extension
- 1st, 2nd, and 3rd party data strategy and sourcing
- Standard and Custom audience segmentation, development and attribution modeling available
- Metadata and taxonomy development available
Data Science
- iSOCRATES team’s dedicated Data Scientists augment our DatalyticsTM Data, Analytics and Reporting Suite
- Build custom reporting and analysis including integration of ad server, monetization, audience and web analytics
- Custom Audience Segmentation, Attribution,
- Lookalike modeling, multi-touch attribution, and other modeling available on request and as services
- MOAT viewability analysis and reporting
- Data Science, including custom modeling and algorithm development
- 1st Party data strategy, onboarding, taxonomization, segmentation, analysis, modeling and valuation
Media Trading
iSOCRATES offers select U.S. and international premium publishers full-time, dedicated 24x7x365, end--to-end and bespoke media trading desk services on a revenue share and/or fee-for-service basis. These include:
- Dedicated Media Sellers and Buyers with Demand-Side Platform (DSP) will read (DSP), Supply-Side Platform (SSP) and related trading tools expertise
- Execution of audience based customer awareness, acquisition, activation and performance campaigns for publishers, marketers, and agencies Execution of Audience Development, Audience Extension and Audience Retargeting campaigns for publishers, marketers and agencies
- Excellent cross platform experience to optimize your publisher setup to maximize Fill Rate, eCPM and Revenue
Full Service Solution Selection, Design, and Management
- iSOCRATES’ systems and design teams specify, select, and implement plus 24x7x365 hosting, maintenance, updates, and management for all the following:
- Websites, Mobile Applications, Content Management Systems (CMS), Video players, Ad Servers, Video ad servers, Native ad servers, Header Bidders, web analytics systems, and Tag Management systems
- Our account managers and designers source, negotiate, and manage promotion projects for our managed service customers
- Site and engaged consumer re-targeting
- Access to creative resources, including copy, photography, video creation and editing
- Video player selection and management
- WordPress and other content management systems
- Salesforce.com CRM, Salesforce DMP, Salesforce Pardot
- Video and display content syndication services
- SEO/SEM services
