Publisher/Media Practice

Navigate the Digital Landscape with Data-Driven Publishing

Data has always been the backbone of the ad ops and publisher space. Today omnichannel publishers are compelled to improve monetization efforts, optimize ad operations, and capitalize on CRM to make data the cornerstone of success.

The digital landscape offers an expansive canvas of opportunities for publishers to harness the power of data and transform it into a competitive advantage. From audience insights that drive content personalization to revenue optimization through ad placement strategies, the potential for data-driven success is boundless. In this data-rich era, publishers have a wealth of possibilities at their fingertips, waiting to be unlocked and leveraged to achieve unprecedented growth and excellence.

Overcoming Data Hurdles: Publisher Challenges & Solutions

Publishers in the ad industry face various data challenges, including:

  • Managing growth while connecting with and utilizing a broad range of monetization and ad operation systems with limited staff and technology.
  • Seeking ways to increase digital revenue without compromising user experience, and managing increasing ad loads and more complex demands from agencies and marketers regarding supply chain optimization, measurement, data security and privacy.
  • Unifying data from multiple supply and demand partners with a complex tech stack that is constantly changing. The tech stack requires continuous attention and scarce technical resources to maintain.
  • Converting legacy data storage and reporting systems into advanced, unified, privacy-compliant data warehouses and reporting platforms that enable data capabilities required for sustainable growth in digital ad revenue.
Smart Solutions for Modern Publishers: iSOCRATES® Delivers

iSOCRATES specializes in providing comprehensive data management and analytics solutions tailored to meet the unique needs of publishers. With our expertise and cutting-edge advertising and marketing technologies, we empower publishers to optimize monetization, streamline ad operations, and make data-driven decisions to achieve unparalleled revenue growth.

Our Publisher Services include:

Managed Services

  • Monetization Expertise: Publisher monetization is complex, facing challenges such as rising costs, diminished non-ad blocked impressions, and reduced eCPMs. iSOCRATES understands these challenges and offers solutions to optimize revenue streams effectively.
  • Partnered Optimization: In a landscape where publishers feel less control over their properties, iSOCRATES acts as a trusted partner, continuously monitoring and optimizing revenue streams while reducing operational costs.
  • Ad Inventory Monetization: iSOCRATES provides a full spectrum of desktop and mobile ad inventory monetization through both direct and indirect demand channels, ensuring comprehensive revenue generation opportunities for publishers.
  • Comprehensive Support: Our dedicated teams offer full-time account, yield, and audience management, including robust Ad Operations backing for Direct, Private Marketplace, Video, and Exchange-based Sales. With expertise in various ad tech integrations and execution support across diverse formats (display, video, in-app, native), including bidders, header bidding, ads.txt, and ad delivery, we leverage platforms like Google Ad Manager, Google Ads, Xandr, and SSPs (AdBook, Index, PubMatic, Magnite, etc.). Additionally, our proficiency extends to DSPs, ad networks, DMPs, 1st, 2nd, and 3rd party audience data strategy, tag management, retargeting, remarketing, extension, and Bid Management, including Header Bidding optimization and ongoing performance management.
  • Established Trust: Transparency stands as a cornerstone of our commitment to publishers. Unlike many monetization partners, we provide detailed reports on how and why our publisher partners are maximizing their traffic’s ROI. Additionally, our Monthly/Quarterly reports are designed for clarity and understanding. We take you and your team through each report, ensuring you’re fully informed about your performance, strategies, and optimizations.
  • Global Reach: With a global footprint, iSOCRATES offers round-the-clock monitoring, providing publishers with continuous peace of mind. Our team ensures transparency by constantly monitoring monetization reporting 24/7/365, swiftly identifying issues or implementing necessary changes in near real-time.
MADTechAI Publisher Suite

MADTechAI™ Publisher Suite is a cloud-based integrated data platform meticulously designed with the needs of publishers in mind. It seamlessly integrates with your order management system, providing a centralized location to monitor trafficking, revenue projections, pacing, and performance.

This powerful suite provides partner and audience analytics, customizable dashboards, scorecards, and alerts, granting access to diverse AdTech, MarTech, Sales, Operational, and financial data sources via pre-built API and non-API connectors.

The suite encompasses comprehensive analysis tools for digital properties, campaigns, content, audiences, and inventory. It includes integration options with Google, Adobe, and other analytics platforms. Additionally, features cover ad inventory forecasting, Trading and Order Management System (OMS) reporting, and visualization tools, offering detailed insights into Inventory, Monthly Breakouts, Pacing, Publisher Level Performance, Revenue Breakdowns, Revenue Forecasting, Site Analytics, Sold vs. Rate Card, Sys Admin/Usage and QoS, Trafficker Reports, Trend Comparison Charts/Tables, Waterfall Analysis, Yield Management, and Yield Optimization.

The Publisher Suite also interfaces with your DSP data, offering insights into performance trends, comparative and predictive revenue data, and ROI analysis, enabling publishers to optimize their revenue generation strategies.

MADTechAI™ can establish connections with your CRM system, financial data, and task management solutions, streamlining your day-to-day workflow for more efficient business operations.

We provide full reporting and analytics services with on-demand dashboards, scorecards, and alerts.

Benefits That Drive Results

Ad Inventory and Data Monetization

Unlock the full potential of your ad inventory and data with our data-driven insights and operations. Identify high-value audience segments, optimize pricing strategies, implement dynamic ad placements, and maximize fill, eCPM, and yields.

Ad Campaign Optimization

Manage ad campaigns more efficiently. From ad targeting and creative optimization to A/B testing and performance monitoring, achieve higher click-through rates and conversion rates.

Data Analytics Staff Augmentation

Augment your in-house team with skilled data analysts and engineers. Scale up or down depending on the level of support and expertise required on projects for business efficiency and to drive data-driven decision-making.

Web & Video Monetization

Optimize your web and video monetization strategies with custom solutions. Analyze your unique user behavior, content performance, and ad placements to ensure maximum revenue from digital assets.

Monetization & Ad Optimization Operations

Make day-to-day operations of monetization and ad optimization a breeze. Use expert advice to handle everything from ad inventory management to yield optimization to deliver faster results.

Take the first step

Your journey toward data-driven success is within reach. By leveraging our expertise, cutting-edge technology, and proven track record with publishers, you can unlock new opportunities for growth and profitability. Contact us today and embark on your transformative data journey.


How can we partner to create value for you?

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