Retail Media/Shopper Marketing
Proven, Affordable Plug & Play Onshore-Offshore Specialists
Retail media monetization is complex and must deliver effectively and efficiently for the merchant and the marketer. We know because we have been shopper media and marketing consultants and delivery partners 24/7/365 since 2015.
Retailers are facing higher costs, harder to find staffing, shopper data and audience identity resolution challenges, ad blocking, reduced eCPMs, unsatisfactory fill rates, and SSP/ad network monetization partners whose rev share is too high and pay slower than ever.
As digital publishing ad inventory and data monetization platforms have proliferated, retailers have less control over their own digital properties and are left feeling uneasy about their revenue and profit streams.
In fact, trends–including expected post-COVID pressure on margins–suggest current retail media profit forecasts may be unsustainable given the lack of differentiation, high fixed-cost nature of most of the industry’s operational structures.
Increasingly, retail media businesses are looking to hybrid in-house/outsourced resources to ease their burden, add agility, and create greater long-term sustainability.
These digital media and marketing Centers of Excellence also allow retailers the ability focus on what matters most to their business.
World-Class Managed Services
iSOCRATES helps you to gain control, increase your revenue and profitability, and give you the peace of mind that you have a trusted partner supplying back-end buy-side and sell-side, marketing technology and advertising technology functions while executing, yield optimizing and reporting as much or as little as you need continuously.
Leveraging a flexible onshore partner success partner-offshore model, iSOCRATES offers client-partners a range of affordable, transparently- digital media and marketing services.
iSOCRATES operates software platforms on behalf of partners seeking to implement and manage data-driven digital media and marketing systems, solutions, processes, and controls.
iSOCRATES provides, or uses client-partner provided, mission-critical technology supported 24/7/365 by its own proven specialists in its own facilities who save partners money and time achieving transparent, accountable performance while delivering meaningfully greater value.
In fact, partners outsource their digital media and marketing needs to iSOCRATES for a fraction of the investment and ongoing costs they would incur on their own. This savings stems from iSOCRATES’ continuous re-investment in technology and training, our low-cost global delivery model, and our deep focus on servicing a limited range of client-partner needs.
With our multi-million dollar investment in technology and processes, coupled with our low-cost operations in India, partners outsource their digital media and marketing needs to us for a fraction of the investment and ongoing costs they would incur on their own.
iSOCRATES offers partners end-to-end Managed Services on either a Managed Service Platform (MSP) or Business Process Outsourcing (BPO) basis.
Each software application is either sourced from a major branded platform provider like Salesforce, Google, Xandr, Adobe, Sisense, etc. “as is”, customized, or purpose-built by iSOCRATES to specific partner needs.
Relevant Experience
Our global planning and execution teams have extensive end-to-end omnichannel retail and CPG shopper data, campaign and monetization experience delivering on behalf of some of the world’s leading retailers, brands, agencies and their suppliers, English language and non-English language.
iSOCRATES is currently delivering every aspect of digital monetization and agency operations, which is outlined in the table below.
What Makes iSOCRATES Different?
Transparency: Most publishers have to trust that their monetization partners are giving them the best ROI. The iSOCRATES team reports how and why our publisher partners are receiving the most for their traffic.
24/7 monitoring of monetization reporting: Allowing us to spot issues or make changes in near real time.
- With a global footprint, iSOCRATES is able to monitor your account 24/7/365 so you have peace of mind Weekly/Monthly/Quarterly Reports: We walk you and your team through each report, so you know exactly where you stand with each partner, no upselling or excuses here…we work for you.
Technology: We make sure that all your ads/placements or widgets are compatible with your site and implement the right technology to make it work for you, no matter what.
Unbiased Opinion: Our expertise lets you know if your monetization partners are performing up to industry standards. Just because you have used them before doesn’t mean they are delivering the best results for you now.
- iSOCRATES works for you, and we strive to make sure you have everything you need to make educated tactical and strategic decisions about your business
Data Management: Publisher’s customers are full of important information. What you do with customer data will give you a leg up on your competition. We are experienced data professionals.
Accountability: Bugs, glitches and errors happen, and when they do, results are revenue loss. Routinely publisher’s partners don’t or won’t take accountability.
- We hold your monetization partners accountable for revenue lost due to their issues
- We work with you and your partners tech teams to make sure we do everything in our power to maximize revenue, including back up monetization options
Learn more about what iSOCRATES MADTech Resource Planning and Execution™ can do for you.
iSOCRATES provides services in the below business areas customizing based on client-partner needs.
- Media Trading and Ad Operations
- Publisher Ad Inventory and Data Monetization
- Marketing Automation and Email
- Search Engine Optimization
- Search Engine Marketing
- Paid Social Media
- Creative Services
- CDP/DMP-as-a-Service
- Data Onboarding, Modelling and Activation
- Business Intelligence, Reporting and Analytics
- Data Science and Engineering
- Salesforce, Google, Adobe, Amazon, Zeta Global, Xandr, and Sisense Practices
- Administrative Services
- iSOCRATES MADTechBI™ is a cloud-based unified data, analytics and reporting suite with on-demand partner and audience analytics, dashboards, scorecards and alerts
- Digital property, campaign, content and audience analysis
- Google, Adobe and other analytics implementation, integration, optimization and support available
- Ad inventory forecasting and valuation available
- Log-level analysis available, including omnichannel reach and frequency
- Order Management System integration with complete data visualization, reporting and analytics
- Yield Management, billing, reconciliation, accounting, disbursement
- Audience management with optimization
- Ad Operations team to support Direct, Private Marketplace, Video, Exchange-based Sales
- Ad tech integrations, execution support for ad delivery
- Google Ad Manager ad server
- Google Ads integration/ mgmt.
- Xandr ad server, DSP & SSP implementation, optimization, pre.js
- SSP experience (Index, PubMatic, Rubicon, etc.)
- Integration/ support for DSPs, bidders, ad networks, DMPs, 3rd Party tools
- Retargeting, remarketing, extension
- 1st, 2nd and 3rd party audience data strategy, marketing and sales
- Tag management, optimization
- Advertiser and agency relations
- Management, staff augmentation, accounting, and collection available
- Bid Management including Header Bidding (management & optimization)
How can we partner to create value for you?