Team

In 2015, after many years leading digital media and marketing innovators, the Founders of iSOCRATES concluded:

“We expect data-driven Marketing and Advertising Technology to converge and the market transition to MADTech will be complex, expensive and require skills, capabilities, and human resources publishers, marketers, agencies, and enablers lack”.

The next day, iSOCRATES was established to help fill the void with a sole focus on providing onshore-offshore MADTech Resource Planning and Execution™ (MRPE).

William “Bill” Lederer

William “Bill” Lederer

CHAIRMAN AND CEO

Bill founded and leads iSOCRATES as Chairman and CEO. He is a global C-Level digital media and marketing services executive with extensive consulting / founding / building / turnaround expertise in both entrepreneurial and established companies in MADTech, Programmatic trading, data and analytics, Advanced TV and online and mobile Video, Internet and e-commerce, advertising/marketing, and information services.

Bill has served as a divisional CEO and/or C-level executive with Kantar/ WPP, TNS, and Getty Images. He was Founder and CEO of e-tailer Art.com and programmatic media trader MediaCrossing and is a former board member for public and private companies including WPP Digital, Kantar Digital, Rewards Network, major universities, and nonprofits. He is a former Wall Street Analyst, Portfolio Manager, and VP-Research. He has extensive work experience in the Americas, Europe, India, and Israel.

Bill served as an Adjunct Professor at The New School Graduate Program in Media Management, and is co-author of the leading industry textbook Media Selling, 5th Edition. He is a reader, tennis player, global culture and travel lover, and has been happily married for nearly four decades to Renda with whom they have two grown sons, Adam and Eric.

Ashwini Thammaiah

Ashwini Thammaiah

COUNTRY HEAD & BOARD MEMBER

Ashwini is a leading B2C-B2B Email Marketing, CRM, and AdTech Programmatic systems and execution leader with 18 years of experience in IT & ITES organizations. Functions spread across Delivery Operations, Product management, offshore/onshore model, Client Management, Finance, HR, Partner Success, Pre-sales, IT, Admin, Technology, and Operational Leadership in uniquely challenging situations.

Proven track record in extensive managerial experience building teams that deliver high performance and high-quality cross-border campaigns against tight deadlines for some of the world’s leading publishers, marketers, and agencies. Past roles and experience include Technical Training, Client Service Analyst, Web Development, Team Coordinator, Database Developer, Technical Lead, Project Lead, Associate Manager, Delivery Manager.

Excellent project/product management, problem-solving, analytical, cross-functional collaboration, and written and verbal communication and interpersonal skills. Capable of resolving multiple and complex issues by motivating staff to adapt to change consistently in dynamic environments.

As a Managing Director, responsible for setting up iSOCRATES India office, a subsidiary of iSOCRATES LLC, USA, in Mysore, India in the year 2017, managing Global Delivery and Products.

Blake Pierson

Blake Pierson

VP, OPERATIONS

Blake is a marketing and media professional with over two decades of experience, working in both demand and supply-side roles. His early background includes work at agency Wieden+Kennedy developing spot broadcast, print and OOH media plans for partners such as Nike, Subaru, Holland America Line and Microsoft.

Blake spent the next 10 years at AOL in partner success and sales development leadership roles. Most recently, Blake led efforts to commercialize new shopper marketing solutions at Catalina Marketing and was digital marketing strategy lead at Lazydays Holdings, a large retailer.

Bruce M. Masterson

Bruce M. Masterson

CHIEF FINANCIAL OFFICER

Bruce has over 40 years’ experience managing and growing companies in the information industry serving legal and financial markets including multiple start-ups and early-stage ventures. He has 20 years’ experience as a senior executive with McGraw-Hill and Reuters in Chicago, London and New York coupled with 20 years in entrepreneurial companies as a CEO, CFO and CMO including 8 years as COO of Socrates Media and Socrates India. Bruce earned an MBA from the University of Chicago, with concentrations in Finance and Accounting and a BA in Economics from the Honors College of Michigan State University. 

Outside of work, Bruce enjoys long-distance cycling, exploring nature and travel – having visited every continent except Antarctica.

Saravanan Ramalingam

Saravanan Ramalingam

SENIOR DIRECTOR - MADTECHAI

Saravanan Ramalingam has 15+ years of overall experience in IT consulting. He comes from an entrepreneurial background with over a decade of significant experience in Business Intelligence, Data & Analytics. He believes in taking a consultative approach on all business and technology problem-solving and solutions-building.

Sara has implemented several large scale BI systems for CPG/FMCG, Media, EPC, Auto Manufacturing, Healthcare, Financial Services, and Retail industries. Prior to joining iSOCRATES, he worked with one of the world’s largest CPG/FMCGs on both commercial and e-commerce performance analytics. He is specialized in client engagement, design and personal and team delivery of BI/Analytics/Big data solutions. He has played a leadership role in the industry and is heavily experienced managing teams onshore and offshore across multiple business functions.

Sara holds a bachelor’s degree in computer science and engineering and is a post-graduate in data science and business analytics. His interests lie in business visualization, big data, data mining, predictive analytics, marketing metrics, efficiency, effectiveness, and decision science. He is a native of Pondicherry, happily living with his wife Nandhini and daughter Aadhini Shree in Mysuru. He likes to spend time with his family and cycling mornings and during his free time. He also cooks weekends and some evenings, watches cricket, movies, and reads. Sara was a cricket player and played for his school teams and rotary club teams.

Kiran Bableshwar

Kiran Bableshwar

DIRECTOR - GLOBAL HR

Kiran has over two decades of rich experience in HR consulting and management . An alumini of MNIT Jaipur coupled with MBA in Marketing, he brings significant experience across L&OD, Talent Acquisition, HR Ops, Employee Engagement, PMS etc. to drive team performance, culture and deliver business value.

Kiran has implemented several large-scale HR/Leadership development processes and systems for Manufacturing, Healthcare, Technology Consulting and BFSI verticals. Prior to joining iSOCRATES, he worked with Icertis, one of the world’s leaders in CLM. He is specialized in Leadership coaching, content design and delivery of eLearning solutions. He has solid exposure to multicultural leadership roles across USA, EMEA and APAC managing onshore and offshore teams.

In his past time, he enjoys swimming, spending time with his wife and daughter on vacations, practicing Vedic astrology and creating oil paintings!

Stefan Willimann

Stefan Willimann

PRACTICE LEAD

Stefan brings a passion for data-driven marketing and business transformation to iSOCRATES. As former CEO of SIGMA Data Insights, he led the evolution of the company from a predominantly a traditional direct marketing services company to a focus on analytics and uncovering data-driven insights leveraging data technology to drive meaningful change and transformation for Nationwide Insurance, Prudential Insurance, AAA, The Henry Ford, AmVac, Xerox, and some of the world’s greatest museums.

Prior to SIGMA, Stefan was Founder and President at both BMS, a media production and services company, and at NewsSimply, a news aggregator that was sold to a newspaper. Earlier on his career, Stefan was on the forefront of digital transformation as a Vice President at WorldNow, an online broadcast video platform company, and as a Vice President with CBS Broadcasting’s The Altitude Group, a multi-platform marketing channel supporting CBS-owned and operated TV, Radio, OOH North American properties.

Stefan enjoys spending quality time with his family and friends outdoors as well as doing foundation work for various charities focused on food insecurity.

Amit Padmakarrao Raut

Amit Padmakarrao Raut

DIRECTOR - ADTECH

Amit leads the AdTech vertical at iSOCRATES and reports to the Country Manager & Board Member – Ashwini Thammaiah.

He is a quality-oriented leader with 15+ years of experience in AdTech. He comes with rich experience in AdTech delivery of clients in different domains like BFSI, Travel, Education, Ecommerce, Consumer Electronics etc.

In his previous organization, he played multi-faceted role in the areas like Business Development, Campaign Delivery, Creative Development, App Development, Google Analytics, Media Planning and Troubleshooting.

While not working, he loves listening to old music and spending time with family and friends.

Ezhilarasan Selvaraj

Ezhilarasan Selvaraj

TECHNICAL ARCHITECT - MADTECHAI

Ezhilarasan Selvaraj boasts over two decades of extensive experience in technology, specializing in product development and microservice architecture. He has notably spearheaded the creation of an AWS SaaS product from inception, employing a multitenant approach within a microservice framework. Additionally, Ezhilarasan is proficient in IoT product development, having garnered substantial expertise throughout his career. His domain knowledge spans diverse sectors, including banking, insurance, IoT, ERP, e-commerce & digital media marketing. He is proficient in Java/J2EE, Python, data pipelines, big data technologies, various JavaScript frameworks, and the AWS cloud ecosystem.

Ezhilarasan is a graduate in Mathematics with a Master’s Degree in Computer Applications from Madurai Kamaraj University. Having moved from Bengaluru to Mysuru, Ezhilarasan now resides happily with his wife, Thaleswari, and daughter, Thavayazhisai. Beyond his professional commitments, he enjoys unwinding by watching cricket matches and delving into books.

Austin Koring

Austin Koring

ENGAGEMENT MANAGER

Austin manages both directly and indirectly the channel and client-partner facing aspects of iSOCRATES’s Business Intelligence, Data Science and Technology teams.

Previously, Austin served in various Data and Analytics roles in consulting and in industry including roles as data scientist, data engineer, business intelligence developer, and tech lead. He has 8+ years of experience in data and analytics delivery supporting various areas of finance, marketing, sales, and human resources. Austin has also had exposure to and managed a variety of Data and Analytics projects and teams in healthcare, financial and legal services, ecommerce, agriculture, retail, and Software as a Service.

Outside of work, Austin enjoys playing rugby, watching college football, and endurance sports.

Erinn McNulty

Erinn McNulty

DIRECTOR - PARTNER SUCCESS

Erinn is a detail-oriented, client-partner-facing MarTech and AdTech professional with over a decade of related experience. She has worked closely with publishers, marketers and agencies across many paid media channels; establishing media and marketing operations workflow processes; training new hires; and constantly striving to improve, learn and grow in all aspects.

In her role as Director, Partner Success, Erinn leads the department, helping to guide the continuing development of processes; strategic account planning; and guide the intersection and transition from pre-sales to post sale.

In her free time, Erinn enjoys taking hikes with her husband, cooking, reading, playing board games or video games and trying new foods; all while constantly being entertained by her two crazy cats.

Mary Beth (”MB”)

Mary Beth (”MB”)

PARTNER SUCCESS MANAGER

Mary Beth (“MB”) is a dynamic professional who brings an exceptional blend of expertise to the table. With over 20 years of experience in Marketing and Data Management, her prowess in Salesforce and Salesforce Marketing Cloud (SFMC) has yielded impressive results through strategic enterprise client engagement. Mary Beth’s experience extends across Retail, Automotive, Technology, CPG/FMCG sectors, and Marketing Automation and data analysis, driving enhanced customer experiences and growth through strategic insights. Beyond Marketing, she has led and mentored global project and delivery teams, fueling increased revenue and heightened client satisfaction. 

As a Partner Success Manager, MB is accountable for managing our client-partner relationships, leading onboarding, delivery and implementation efforts, and devising solutions that drive success. With a keen eye for optimizing processes, a passion for driving innovation, and a commitment to translating data into actionable strategies, Mary Beth is always looking to make a transformative impact for all her client-partners. 

MB is a devoted family person with a passion for international cuisine. When not whipping up exotic dishes in the kitchen, you’ll find her kayaking alongside her husband, exploring the globe or cherishing her two wonderful grandsons.

Ruth Altpeter

Ruth Altpeter

PARTNER SUCCESS MANAGER

As a Partner Success Manager, Ruth works with iSOCRATES’ DataTech clients helping them develop strategies to get the most value from their data and discover the insights hidden within.

Ruth is an accomplished marketing and analytics professional with 20+ years of experience. She has led client service and data analytics teams tasked with developing and delivering custom analytic solutions to solve complex business challenges. Throughout her career, Ruth’s focus has been building trusted client relationships and a commitment to delivery excellence. She has collaborated with clients in a variety of industry verticals including financial services, technology, agriculture, and membership. Prior to joining iSOCRATES, Ruth was Director, Account Service at SIGMA Data Insights.

Outside of work, Ruth enjoys spending time with her family, watching her son play baseball and reading a good mystery.

Kaeleigh Beebe

Kaeleigh Beebe

PARTNER SUCCESS MANAGER

Kaeleigh has spent more than half her career working with museums, non-profits, and membership organizations helping them accomplish their goals through analytics, media and marketing technology, and data-driven strategy. She has unique insight into how these organizations can better leverage their data, understand their members and visitors at a deeper level, and know the best ways to communicate with them for acquisition and retention. Kaeleigh is an in-demand industry panelist speaking on these topics.

Kaeleigh completed her MS in Integrated Marketing Communications from Nazareth University in Rochester, NY. In her free time, she loves to read, travel, and go on adventures with her yellow lab, Stanley.

Renda Lederer

Renda Lederer

DIRECTOR - BUSINESS DEVELOPMENT

Renda Lederer has 20+ years of experience developing partnerships with publishers, marketers, agencies, and data/technology companies.

Previously, Renda was Partnership Development Director with AllCampus, focused on developing marketing and enrollment partnerships with leading public and private universities. She also served ASL Marketing for many years as Business Development Director helping publishers, marketers, agencies, and tech companies with their PII and non-PII data needs.

Renda has a Mass Communications degree from Virginia Commonwealth University. In her spare time, Renda is a yoga and workout enthusiast, a walker, and enjoys spending time with her husband and two sons. While Renda is interested in pickleball, her husband Bill has high hopes for resurrecting Renda’s interest in his beloved tennis.

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