Team
“We expect data-driven Marketing and Advertising Technology to converge and the market transition to MADTECH will be complex, expensive and require skills, capabilities, and human resources publishers, marketers, agencies, and enablers lack”.
The next day, iSOCRATES was established to help fill the void with a sole focus on providing onshore-offshore MADTECH Resource Planning and Execution™ (MRPE).
William “Bill” Lederer
CHAIRMAN AND CEO
Bill founded and leads iSOCRATES Inc. as Chairman and CEO. He is a global digital media, marketing and analytics products and services innovator with extensive consulting / founding / building / turnaround expertise in both entrepreneurial and established companies. He has heavy experience leading mid-size and large enterprises in MADTECH, Programmatic trading, data and analytics, Advanced TV and online and mobile Video, Internet and e-commerce, advertising/marketing, SaaS, and information services.
Bill has served as a divisional CEO or C-level executive with Kantar/ WPP, TNS, and Getty Images. He was Founder, Chairman and CEO of e-tailer Art.com and programmatic media trader MediaCrossing and is a former board member for public and private organizations including WPP Digital, Kantar Digital, Rewards Network, major universities, and nonprofits. He is a former Wall Street Analyst, Portfolio Manager, and VP-Research. He has extensive work experience in the Americas, Europe, India, and Israel.
Bill served as an Adjunct Professor for The New School Graduate Program in Media Management, and is co-author of the leading industry textbook Media Selling, 5th Edition. He is a reader, tennis player, global culture and travel lover, and has been happily married for nearly four decades to Renda with whom they have two grown sons, Adam and Eric.
Ashwini Thammaiah
COUNTRY HEAD & BOARD MEMBER
Ashwini is a distinguished leader in B2C and B2B Email Marketing, CRM, and AdTech Programmatic systems, with over 22 years of experience across IT and ITES sectors. Her expertise encompasses Delivery Operations, Product Management, offshore/onshore models, Client Management, Finance, HR, Partner Success, Pre-sales, IT, Admin, and Operational Leadership—often thriving in uniquely challenging environments.
Renowned for her strategic management, Ashwini has a proven track record of building high-performance teams that execute cross-border campaigns for top-tier global publishers, marketers, and agencies within stringent timelines. Her career has included roles such as Technical Trainer, Client Service Analyst, Web Developer, Database Developer, Project Lead, and Delivery Manager, showcasing her depth of experience.
Ashwini currently serves as Country Head for iSOCRATES India, a subsidiary of iSOCRATES Inc., USA, which she established in Mysore in 2017. In this role, she oversees Global Delivery and Product Management, applying her comprehensive skills in project management, problem-solving, cross-functional collaboration, and adaptability to consistently drive impactful results.
Kyle Shea
CHIEF STRATEGY OFFICER
Kyle Shea is Chief Strategy Officer of MADTECH.AI, where he leads revenue strategy, go to market execution, sales, marketing alignment, and partner success. With 25 years of B2B experience across digital media, advertising, analytics, and growth stage technology organizations, Kyle is a proven revenue architect known for building scalable commercial engines and high performing teams.
He develops repeatable sales processes, operating frameworks, and go to market playbooks that drive disciplined execution and predictable, capital efficient growth. Throughout his career, Kyle has consistently exceeded revenue objectives, expanded complex enterprise relationships, and partnered closely with executive leadership and boards to scale investor backed businesses through critical growth phases.
As a Founding Executive at AllCampus and through prior senior leadership roles, he helped accelerate revenue expansion across agencies, large marketers, and nonprofit organizations.
Kyle contributes to publications including Forbes and enjoys health and wellness, pickleball, podcasts, and traveling with his fiancée, Ashley.
Omer Ozey
CREATIVE DIRECTOR
Omer is a neo-creative futurist (his words, not ours) and our hands-on Creative Director who believes happiness is the key to great work. Over the past decade, he’s worn many hats: leading student clubs in college, diving into the early days of digital media, designing strategic brands, and creating content for large-scale companies. He even launched a few online retail businesses along the way—though his heart has always been rooted in the world of creativity.
“The essence of creativity—whether you’re making a movie, designing a product, or running a campaign—has always been the same to me,” he says. “It’s about observing the life happening around you, understanding the humanity we’re part of, and translating those experiences into meaningful outcomes.”
Drawing from his experience across industries like publishing, travel, hospitality, and e-commerce, Omer is now applying his diverse know-how to the cutting-edge future of marketing: MADTECH.AI.
He is happily married to Gamze for over half a decade and loves ranking the cities they’ve visited based on the food they ate together. He also enjoys talking about life with people who have different perspectives and playing basketball when he’s not at work.
Bhagya Shree S
PARTNER SUCCESS MANAGER
Bhagya brings over 14 years of experience in the AdTech industry and is one of the early members of iSOCRATES. She began her journey with the company as a Campaign Manager, where she played a key role in executing and optimizing digital marketing campaigns across multiple platforms. Over the past eight years, she has successfully transitioned through various operational roles, gaining deep expertise in campaign management, data-driven marketing, client success, and cross-functional collaboration. Today, as a Partner Success Manager, Bhagya leads relationships with major AdTech and DataTech clients.
As part of her role, Bhagya focuses on building strong client-partner relationships, overseeing end-to-end onboarding and delivery processes, and designing data-driven strategies that deliver tangible results. Her expertise in process improvement, innovative thinking, and analytical problem-solving enables her to create meaningful impact and drive sustained client growth.
Renda Lederer
DIRECTOR - BUSINESS DEVELOPMENT
Renda Lederer has 20+ years of experience developing partnerships with publishers, marketers, agencies, and data/technology companies.
Previously, Renda was Partnership Development Director with AllCampus, focused on developing marketing and enrollment partnerships with leading public and private universities. She also served ASL Marketing for many years as Business Development Director helping publishers, marketers, agencies, and tech companies with their PII and non-PII data needs.
Renda has a Mass Communications degree from Virginia Commonwealth University. In her spare time, Renda is a yoga and workout enthusiast, a walker, and enjoys spending time with her husband and two sons. While Renda is interested in pickleball, her husband Bill has high hopes for resurrecting Renda’s interest in his beloved tennis.
Santhosh Kumar M S
ASSOCIATE DIRECTOR
Santhosh is an accomplished Analytics and BI practitioner with over 15 years of experience spanning Business Intelligence, AdTech, Audience Data Management, Data Modelling, and large-scale analytics implementation. He has led end-to-end BI programs for publishers, advertisers, agencies, nonprofits, and marketing organizations, transforming complex datasets into clear, actionable insights that accelerate decision-making and business performance.
Across his career, Santhosh has held diverse roles in BI management, data consulting, process re-engineering, and the AdTech ecosystem, delivering hundreds of dashboards and analytical frameworks spanning campaign performance, web and product analytics, lead funnels, real-time operations, and marketing effectiveness. He is recognized for driving the full BI lifecycle, from requirements analysis and data modelling to visualization, adoption, and stakeholder enablement, while managing multi-client portfolios and leading enterprise-grade BI implementations that elevate data maturity and strengthen organizational decision systems.
Santhosh also brings deep AdTech expertise across campaign management, optimization, reporting, ad exchanges, verification, tag management, and cross-platform audience activation through DMPs, DSPs, and social platforms. His work has helped clients build high-value segments and improve targeting precision across channels.
At MADTECH.AI, Santhosh contributes to the evolution of the platform from traditional BI to advanced analytics by supporting the development of various modules for intelligent data pipelines, marketing models, and AI-powered dashboards to bridge operational reporting with modern decision intelligence. His passion lies in helping organizations unlock smarter, faster decision-making by leveraging the MADTECH.AI platform, which elevates them from traditional BI reporting to a unified, AI-powered intelligence ecosystem.
Vivek Rao Kirdanth V
SENIOR MANAGER - MarTech
Vivek Rao Kirdanth V is a seasoned Senior Manager – MarTech at iSOCRATES INC, bringing 13 years of experience in Salesforce, Marketing Automation, and enterprise scale digital transformation. With 14 Salesforce certifications, including Salesforce System Architect, he leads strategic MarTech initiatives that unify data, streamline workflows, and elevate customer engagement across the Salesforce ecosystem.
Vivek specializes in architecting scalable CRM and automation solutions, optimizing end-to-end marketing operations and analytics-driven digital transformation initiatives. His approach blends strategic vision with hands-on expertise, ensuring every solution is built for long-term performance, user adoption, and measurable business impact.
Outside of work, he enjoys spending meaningful time with his family.
Manjunath MG
SENIOR MANAGER - AdTech
Manjunath brings over 16 years of experience in the digital marketing and technology space, with a strong focus on AdTech and Quality Assurance. He joined the organization as a Manager and, over the past 3.5 years, has grown into the role of Senior Manager, where he now leads the AdTech and QA verticals. In addition, he plays a key role as a Subject Matter Expert (SME) for the Marketing Decision Intelligence Platform – MADTECH AI.
Throughout his tenure, Manjunath has been instrumental in onboarding numerous clients, scaling operational teams, and ensuring seamless service delivery. His leadership is rooted in transparency and collaboration, fostering a team culture where knowledge sharing is a core value.
With a strong focus on team development and operational efficiency, Manjunath is committed to building high-performing teams, streamlining processes, and driving excellence across service delivery. His ability to balance strategic thinking with hands-on execution has made him a trusted partner across cross-functional teams and client engagements.
Amith Karthik
ENGINEERING MANAGER
Amith Karthik is an Engineering Manager with over 15 years of experience leading high-performing teams and building data-intensive, cloud-native SaaS platforms. He is known for cultivating strong engineering cultures, empowering teams through mentorship, and developing talent that grows into confident, independent leaders. With deep expertise in full-stack engineering, AWS, distributed systems, and modern DevOps practices, Amith focuses on scaling platforms, strengthening architectural foundations, and driving technical innovation across complex environments.
At Madtech.ai, he guides engineering strategy for AI-enabled marketing and advertising technology products, ensuring the organization’s platforms remain reliable, scalable, and aligned with long-term business goals. His leadership emphasizes clarity, collaboration, and continuous skill development, creating teams that thrive through ownership, accountability, and technical excellence.
Amith is passionate about enabling engineers to reach their full potential, fostering a culture where learning is encouraged, knowledge is shared, and innovation becomes a collective habit. He brings a forward-looking, people-first approach to engineering leadership, ensuring both technology and teams evolve in step with the company’s ambitions.
Vinod Karyagol
SENIOR DATA SCIENTIST
Vinod is a Senior Data Scientist who blends AI, ML, Data Science, and Marketing Science to turn complex data problems into scalable, product-ready solutions. Over the past eight years, he has helped build and operationalize analytics capabilities for B2B SaaS, MarTech, and Telecom platforms across global markets.
At MADTECH.AI, Vinod focuses on designing, building and deploying advanced analytical systems that directly power our Marketing Decision Intelligence products. He built MADi, our conversational enterprise analytics engine, architected and developed the Marketing Effectiveness Module, a unified framework that brings together multiple measurement models to help clients understand performance and plan smarter marketing investments. His work sits at the intersection of engineering, product, and data science — translating cutting-edge methods into tools our customers rely on every day.
Before joining MADTECH.AI, Vinod led data science initiatives at Comviva, where he developed large-scale predictive and recommendation models for telecom operators across the Middle East and Southeast Asia. His projects supported millions of users, enabling targeted retention, customer intelligence, and standardized campaign measurement.
Vinod holds a bachelor’s degree in Computer science and Engineering from UVCE, Bengaluru.
iSOCRATES Advisory Board
With their diverse backgrounds and specialized knowledge, our advisory board members help shape our direction, enhance decision-making, and ensure alignment with industry best practices and emerging trends.
Allen Levenson
ADVISORY BOARD CHAIR
Allen Levenson has a 30-year track record of significantly scaling automotive, consumer and retail businesses through data and advanced analytics, sales and marketing, digital transformation, and M&A. Career highlights include Bain and McKinsey consulting, P&L responsibility with public, private and PE-controlled companies, and tech company founder.
Most recently Allen was the Head of Sales, Marketing & Brand Analytics for General Motors’ Chief Data & Analytics Office (CDAO). Prior to GM, Allen led the successful turnaround and sale of Prospect Vision, a SAAS Martech vendor to the automotive industry. For 8 years, Allen was the Chief Sales & Marketing Officer for Asbury Automotive Group (NYSE: ABG), one of the largest dealer groups in the country, where he was an integral part of the company’s successful IPO. Previously, Allen co-founded Gazelle, an innovative e-commerce retailer during the dawn of the Internet age.
Allen has a BA, Magna Cum Laude, in International Relations from Tufts University and an MBA in Marketing & Entrepreneurial Management from the Wharton School of Business. Over the last 20 years, Allen has served on the Board of Directors of six for-profit and not-for-profit entities.
Greg Bayer
ADVISER
Greg has over 25 years of experience in product management and operations, and is a champion of continuous improvement through product discovery, agile development, and go-to-market success. Greg helps teams accelerate their product delivery through effective team goal setting and alignment, growing and hiring great talent, using data effectively to prioritize and execute work, and partnering effectively with customers to solve their biggest problems.
Prior to joining consultant Silver Ridge as a Partner, Greg led the Product Operations organization for Thomson Reuters across its 125 news, accounting and legal products and was Product SVP for Nielsen’s Marketing Cloud (NMC), its data management and identity platform. Greg has also held product leadership roles at companies such as Sony, Rakuten and Annalect (an Omnicom company). Greg graduated with a B.A. in English and American Studies from Princeton University, is a lead instructor for General Assembly’s Product Management course and is a regular contributor to MindTheProduct.
David Berkowitz
ADVISER
David Berkowitz is the founder of AI Marketers Guild and author of The Non-Obvious Guide to Using AI for Marketing (Ideapress, 2025). A longtime marketing strategist, David has led marketing and innovation for companies including Mediaocean, Storyhunter, Sysomos, MRY (Publicis), and 360i (Dentsu). He has contributed 600+ columns to outlets like Advertising Age, MediaPost, and VentureBeat, and spoken at 400+ events worldwide. He helps marketers harness AI to work smarter, stay creative, and strengthen customer connections. David lives in New York City.
Ken Evans
ADVISER
Currently, Managing Director, Accelerator, Tampa Bay Innovation Center(TBIC), Ken is a product strategy and technical marketing executive with both venture-backed startup and Fortune 50 senior management experience. He has held marketing, product development, business development, and operations positions at Compaq Computer (now HP), NYNEX (now Verizon), and several technology start-ups in industries including data and network security, managed services, and digital media distribution.
Beyond his work on individual products, Ken has been actively involved in setting policy, direction, and adoption of industry-wide initiatives including Standards for system management (WBEM), Secure digital music/media (SDMI), and Secure wireless (IEEE 802.11i).
Ken has been a featured speaker at industry events targeted at government, enterprise and small business IT, and security professionals. He was the co-founder of Tampa Bay’s first full-time coworking space (IdeaField) and has helped lead various government and grassroots community efforts to help mature the local tech ecosystem including BarCamp, Ignite, Hillsborough County’s #EDI2 program, Hillsborough County Hack-a-Thon, StarTec IdeaCamp, and others.
Ken has a high school age daughter and shares co-working space with MADTECH.AI and iSOCRATES in the new 3-story St Pete-based Tampa Bay Innovation Center.
MADTECH.AI is proud to be a graduate of Ken’s COVID-era TBIC B2B SaaS Accelerator.
Trip Foster
ADVISER
Trip Foster’s career spans over 30 years in building and operating commercial teams within software, media, and martech. He has led high-growth teams at companies like Netra (acquired by Claravine), InfoSum, Adomik, and Zenovia Exchange (acquired by RhythmOne). Trip is also an investor in several growth-phase tech firms.
Most recently, he co-founded GrowthCode, an addressability platform addressing signal loss in digital media. Additionally, he advises firms in CTV, Artificial Intelligence, BI analytics, and retail media. Trip is a graduate of Lehigh University where he played lacrosse.
Ajay Kapoor
ADVISER
Ajay Kapoor is a serial entrepreneur and award-winning corporate executive focused on driving transformation from startup to scaled enterprises. Most recently, he is an Executive at General Motors, where he leads Global Performance Driven Marketing reporting to the Global CMO. Responsible for creating the enterprise modern marketing machine with oversight of enterprise performance demand gen, marketing strategy & insights, advanced analytics & AI / ML leadership, marketing technology, data / operations, and privacy & consent strategy. The first half of his career were startups, cofounding multiple companies; while the last decade was spent as an executive leader driving large-scale transformation at Procter & Gamble, SharkNinja, and Helen of Troy.
He is a board member at the MMA and IAB, and has been recognized as Ad Age’s 40 Under 40, P&G 40 Under 40, DBusiness 30 in Their 30’s, Crain’s Notable Leaders in Marketing, and by the World Economic Forum as a Global Shaper.
Gary Malouf, Jr.
ADVISER
Gary serves as the CTO of Algorand, overseeing the development of Algorand’s layer-1 blockchain. With extensive expertise in building and scaling engineering teams across a spectrum of companies, from startups to large enterprises, Gary has excelled in the large-scale data, event processing and blockchain spaces.
Before joining Algorand, Gary served as Engineering Director at Wayfair, where he led the engineering teams responsible for their customer information platform (DMP), bootstrapped their machine learning platform, and scaled the onsite media and sponsored products platform; the latter growing 3x into a $100 million recurring revenue business over an 18-month span.
Prior to Wayfair, Gary held several technical leadership roles including the Head of Engineering at OfferLogic (later acquired by Rokt) and Chief Architect at digital media trading startup with Bill Lederer.
Gary holds a Bachelor’s Degree in Applied Mathematics from Marist College and a Master’s Degree in Industrial Engineering from Northeastern University. Gary is married and a father when not advising entrepreneurs and investing.
Bruce M. Masterson
ADVISER
Bruce has over 40 years’ experience managing and growing companies in the information industry serving legal and financial markets including multiple start-ups and early-stage ventures. He has 20 years’ experience as a senior executive with McGraw-Hill and Reuters in Chicago, London and New York coupled with 20 years in entrepreneurial companies as a CEO, CFO and CMO including 8 years as COO of Socrates Media and Socrates India. Bruce earned an MBA from the University of Chicago, with concentrations in Finance and Accounting and a BA in Economics from the Honors College of Michigan State University.
Outside of work, Bruce enjoys long-distance cycling, exploring nature and travel – having visited every continent except Antarctica.
Enrico Palmerino
ADVISER
Enrico Palmerino is the founder and CEO of Botkeeper, a leading automated bookkeeping platform powered by AI and machine learning. Botkeeper helps accounting firms deliver fast, accurate, and scalable Client Accounting Services (CAS).
Before launching Botkeeper, Enrico was co-owner and Managing Director of SmartBooks, a cloud accounting firm he helped grow from 6 to 40 employees in three years. He exited in 2015 to focus on Botkeeper.
Earlier in his career, Enrico co-founded ThinkLite, growing it from a dorm-room startup to $8.5M in annual recurring revenue before graduating college. His entrepreneurial efforts earned him recognition as #2 on Bloomberg’s Top 25 Entrepreneurs Under 25.
A frequent speaker at events like AICPA ENGAGE and Ensuring Success, Enrico is a recognized expert on AI’s role in augmenting—not replacing—human work. His insights have been featured in Forbes, Inc., and Medium.
Tom O'Neil
ADVISER
Prior to Brixey & Meyer, Tom held senior roles at Ernst & Young (EY), where he developed deep expertise in audit, internal controls, and regulatory compliance. An active investor through QCA Ventures and New World Angels, Tom brings a founder-friendly perspective that makes him a natural fit for the MADTECH.AI ecosystem. He has also served on the boards of United Way and Goodwill Industries, underscoring his commitment to community and leadership beyond the boardroom.
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