Whitepapers

The iSOCRATES Guide to Hybrid In-Housing

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The iSOCRATES Guide to MADTech: An Introduction

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The iSOCRATES Guide to MADTech Maturity

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MADTech Tomorrow: Evolution and Strategies

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The iSOCRATES Guide to MADTech Media and Marketing Services Sourcing: In-Housing, Outsourcing and Hybrid Options

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The iSOCRATES Guide to MADTechAI: Evaluating and Selecting MarTech & AdTech Artificial Intelligence Platforms

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iSOCRATES MADTech Glossary of Terms

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MADTechAI Needs Analysis

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Media and Marketing AI ROI:
Determining and Realizing Return on Investment from
Media and Marketing Artificial Intelligence Platforms

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The MADTech AI ROI Calculator

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Operational Costs Survey

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What We’re Reading, Viewing, Listening to

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